Please note, due to extended delivery times from Europe, SOME OF OUR LEAD TIMES MAY BE LONGER THAN SHOWN. Please contact us directly for accurate delivery times.

The Advertising Techniques Which Are Often Overlooked

As any firm which wants to be successful will testify to, it is vital to be able to attract new customers. Whilst you may have a devoted audience currently, sustainability only happens by continuously broadening your horizons. For this to become a reality, you need to employ first-class advertising tactics along with point of sale (POS) techniques, and it is here that VKF Renzel can provide some much-needed guidance. Being home to an incredible array of products allows us to advise on the advertising methods which are more often than not forgotten about, helping your company to increase sales.


Posters are certainly something that falls into the traditional category when it comes to advertising, however, their longevity is a sign that they are incredibly effective when deployed in the right fashion. These can be used to immediately grab the attention of passers-by, and you can situate them in a variety of locations. Whether you have a new product that you need to promote or wish to make people aware of a sale that you are currently pushing, there should be no doubts in your mind that this will not let you down. Posters can be displayed in a variety of ways to suit your advertising environment. Displays posters in snap frames, which allow easy exchange of print, these can also be mounted onto walls or as a part of floor standing poster stands. Fix onto window displays and display boards, check out our website for examples of how to display your posters. 


Though perhaps more suitable for warmer months, there is no denying that in the right environment, Tents can be a fantastic piece of equipment to have at your disposal. With this, you can expect to be able to draw large crowds to your promotional events. If you have a great public speaker within your ranks, this could be an incredibly shrewd way in which to advertise your business. If you want to improve your set-up, even more, you may want to invest in literature displays and leaflet dispensers, as this can create an installation that is nothing less than exceptional. In the current importance of hygiene and safety, tents can be utilised to place outside your stores (if you have space) to greet your customers without them entering the premises. Use them as a place for a meet or greet.


Whilst relatively basic in their design, Flags have remained a prominent aspect of advertising campaigns, and there are a plethora of reasons for this. Firstly, we should draw your attention to their versatility - provided that you have the necessary tools, these can be erected almost anywhere. Not only this, but many regard them to be a cost-effective solution to the advertising conundrum. You do not have to pour excessive funds into this type of purchase, yet can still enjoy fruitful rewards. Flags help customers locate your store from afar, especially useful for industries such as car salesrooms.


In times gone by, it was not unusual for companies to give out promotional gifts to loyal customers - it is a sign that their business is much appreciated. This token gesture has unfortunately fallen out of favour over the years, but this is not to say that its effectiveness has diminished in any way. The beauty of this method of advertising is that there are various options available to you. Some may think that promotional Pens are the best course of action, whilst others may wish to instead offer clothing that has been branded with their logo. Whichever route you choose to go down, the results will be apparent almost immediately.

VKF Renzel - Here to Help

When it comes to sourcing a firm that can help you to improve your retail area, be it by providing state-of-the-art advertising technology or effective techniques for displaying print advertisements, we are delighted to inform you that your long-awaited search for a solution has come to an end.

For those of you that did not already know, we are VKF Renzel; we have worked hard to build a reputation for ourselves that demonstrates high-quality customer service. Get in touch today & we’ll see how we can exactly help you with your advertising and point of sale needs.
Close menu

View products


Sales, Support and Advice

01527 878311

Mon-Thu: 08:00am to 5:00pm
Fri: 08:00am to 4:00pm

Request a callback »


Write us. We look forward to your inquiry.


VKF Renzel (U.K.) Ltd.
Back to top