4 Products That You Need to Use at Your Next Exhibition Presentation
We all have had a tough time from the impact of the Covid_19 pandemic. For almost two years there have been no trade shows or face-to-face contact between customers and businesses. After many months of tight restrictions and several lockdowns – Things in the UK are changing for the better. With more and more events reopening, it’s the perfect time to get back to expo events and promote your business. As a competitive business, you will no-doubt be on the lookout for events that can give you the opportunity to stand out from the crowd.Exhibitions are the perfect place to invest time and effort into overhauling your marketing strategy; it is here that you can potentially attract investors and customers alike. Prior to any Event or Exhibition, you will need to contemplate how you will put-together an unrivalled exhibition stand. As a retailer of high-quality products, VKF Renzel is here to advise you on four options that will take your display/stand to the next level.
Seating SolutionsAlthough there are certain instances whereby making a quick pitch is most-effective, it could be that you are trying to build connects with your audience. For this, an extended period of time with your customer is required. If you find yourself in this position, it would be wise to give your audience somewhere to sit – This allows you to have a longer, more in-depth discussion with your customer. This is why it is important to provide a seating area. Here at VKF Renzel we offer a wide selection of seating options to suit your individual needs.
We have portable options such as our Seat Cubes “Flex”. These are easy to move around and look fantastic – meaning they can easily be integrated into any exhibition stand. These robust folding seat cubes save on lots of space and have changeable cover with a foam inlay. One of the best features of this product? The covers on these units are full printable – which can be used further to promote your business.
If you are looking for a cheaper alternative you could always opt in for our stacking chairs. As the name describes, these seats are stackable for easy storage. Furthermore, these chairs are available in a range of colors to suit the users’ requirements. These chairs are excellent for any company that wants to make a prolonged presentation. Ultimately, our stacking chairs will allow you to provide a seating area for visitors at your stand without having to break the bank!
For a robust, sturdy seating solution we offer our FlexiSlot Exhibition Seating “Construct”. This includes not only seating options but also a presentation area and a storage space. There are endless possibilities with the slat wall for promoting various items. With its unique design, you can create meeting areas – isolated from others attending your stands for a truly in-depth discussion. Use this seating option to turn potential prospects into loyal customers!
Modern Signage and DisplayWhen exhibiting at an exhibition event is important that your business is seen and noticed by everyone – It’s all about what these events are about. It goes without saying, but in order to demonstrate your worth to your prospective clients you need to reinforce the fact that you are keeping up-to-date with modern trends and innovations. Thus, a modern display is a smart way to promote yourself at an event.
Case in point, if you have individuals in your company that are proficient with computers, you might want to entertain the idea of purchasing a projector screen. When you have a digital presentation playing on a loop throughout the day, you open yourself up to a world of possibilities. You can advertise specific images, products or messages to better promote your business and draw exhibition visitors to your stand
Alternatively, you could go for an illuminated Display to enhance your display space. These are fantastic at attracting attention and presenting your desired message to a wide audience of people. Several Illuminated displays have interchangeable graphics. This means once you have purchased a unit it can be used over and over at different events. Change your message/promotion easily and invest in illuminated display for a long-term display solution.
Digital Signage is an extremely innovative way to allow your customers/prospects to be interactive with you. For example, interactive POS tablets can be used to show your customers what your business is all about. It is a modern tool that present your business as a progressive and organised, allowing your customer/prospects to be interactive with your organisation. These tablets can be used to spread information, used to play interactive games or be used as a signup sheet for customers so they can be contacted after the event. We have a wide range of interactive signage on our website.
Portable DisplaysWe offer a versatile selection of display units that are designed to mobile and easy to transport. These functional units can easily be reorganised and moved to the exhibitors desired location. These Displays will display whatever message you desire effectively.
One example of this is our Table-Top Display “Vallota” which allows the users to display several small products are various height levels. Being acrylic, this unit is light and easy to transport and can be deconstructed and reassembled when needed. You could use this product to display incentives to get people to visit your stand, such as: Business cards, business information handouts and freebies. Displaying these will increase the footfall for you exhibition stand.
On the face of it, you may think that there are plenty of other more-important products to focus on than catering trolleys. However, by laying out an assortment of treats for your guests, you improve the likelihood of holding their attention for longer. The knock-on effect of this is that you amplify the chances of finding multiple individuals that are interested in the goods or services that you are offering. In return for a relatively small investment, you can be on the receiving end of incredible rewards.
Floor SignageIt may sound unimportant, but floor signage is a great way to draw attention to your stand at an exhibition event. Floor advertising offers user a range of shapes which can all have customisation to make them unique to the user. We offer Floor displays for both indoor and outdoor use.
Although you will be given a limited amount of space to work with, you should by no-means view this to be a restriction. Instead, you should try to think outside of the box and be creative; one way to do this would be through the use of floor signs. Once you have scattered these throughout the exhibition hall, all that you need to do is for attendees to slowly-but-surely make their way over to your display stand. With minimal effort involved, these products are a sure-fire way to generate publicity.