Our Printing Services Here at VKF Renzel
Print is a hugely important part of promotion and advertising. It is a much cheaper way of promoting your business, as opposed to the various expensive digital platforms, such as television adverts. Printed material needs to be clear and high quality so that your target audience can quickly understand your message. All businesses only have a finite amount of time to attract the attention of a consumer. Print media can be used within your workplace in traditional advertising formats such as posters or leaflets, that are fundamental to growing as well as maintaining your business.When planning for your next exhibition, event or tradeshow you need to consider how you are going to promote yourself at said events. There is a huge selection of exhibition and display equipment on offer here at VKF Renzel. However, many people will need graphical solutions to accompany their hardware. Below is just a brief insight into the printing services that we offer here at VKF Renzel.
Design Your Print
The first part of the process is deciding what the design of your graphic will be. A great place to start would be with a best-selling product that is easily recognisable to existing customers, whilst showing new consumers what you as a business are known for. Following this, you should pair it with brand colouring, fonts etc. to ensure there is a coherent pattern between your business and the respective design. It is highly important to have high quality print, not only in actual physical quality but also in design. This is particularly important for graphic based displays, such as display banner, as almost the entire display is comprised of the graphic. This is the case with most graphic based displays, with the graphic being at the forefront of the display.
When designing a graphical print, it is important to remember these are image based solutions. What we mean by this is that you shouldn’t overload your design with text. Obviously, some texted based information will be needed; as a business you will need to sell your brand and products to new people. However, it is important to make use of attractive imagery that will best promote your business and brand. The image is what will catch the attention of those passing by, whereas the text adds additional information that may be useful for said campaign.
Check Your Design
Before finalising on printing, it is vitally important that you go over and check your print design, just like you would with any other important file or document. You are quality checking at this point, making sure your design is coherent and makes sense; with no pixilated images, spelling mistakes and so on. It is imperative that your design is finished to the highest possible standard. You must ensure that there are no design faults when assessing your print.
This ensures that your print can be the best it possibly can, looking professional and finished to the best standard. This is as any discrepancies will look bad and damage your businesses reputation. Additionally, when sending over a design to us or any printer, you must ensure that the document colours are using CYMK rather than RGB. This is as the CYMK is for printing products whilst RGB is for digital work. It guarantees your desired colour is what will be printed.
Chose the Right Hardware for You
Now that we’ve discussed what you need to consider when designing your print, it time to look at hardware. A big part of designing your own graphical display is what hardware will you be using. So, this asks the question – which hardware is right for you?
We have an assortment of different hardware available for different environments and uses. For example, Roller Banners & Pop-up Displays are best used for exhibitions and events as they have large display spaces and can be easily relocated. We also have more permanent graphical solutions on offer such as Poster Displays & Leaflet Holders, that can be used within a business to boost brand imagery. Whatever hardware you may need, we can accommodate for you.
How Can We Help?
We hope this weeks blog has assisted you in thinking about the important decision surrounding print advertisements. Even as an inexpensive avenue, you need to make sure you do it right! Many of today’s readers will have used print services before, but we hope this blog has given readers some more things to think about the next time they use print products.
We also strive to support our customers in any way that they may need. If you are looking for graphical solutions to accompany your hardware then look no further. Our team will happily guide you through the process to ensure you have a high-quality final print.
To contact our team, you can give us a call on 01527 878311 to speak to one of our friendly team members. We also have our email which is sales@vkf-renzel.co.uk where you can ask our team any questions you need answering. So, make sure you contact us today!