Get your gym ready for January: Boost Memberships with effective POS displays!
It is coming up to January, many people are setting resolutions of ‘New Year New Me’, and your gym or fitness centre is the perfect place to help them achieve those goals. Naturally, January brings a whole flurry of people starting their fitness journey which means it’s one of the busiest months for fitness centres.
Making a strong impression is key. One of the most effective ways to boost memberships and create excitement is by using Point of sale (POS) displays. Using these displays, you can highlight your upcoming promotions, membership packages and the whole overall vibe you want to create for your business.
In this guide, we will explore what displays are key to attract new customers and how to keep your gym buzzing with energy in January and beyond!
What are the benefits?
Increased Membership Sign-ups:
Well-designed POS displays can attract attention from passersby or by regular goers who can spread the word by word of mouth. Ensuring you are highlighting membership promotions, encourages potential members to sign up. Clear, compelling offers displayed at the right moments can turn casual visitors into committed members.
Improved membership retention:
By showcasing additional services, such as personal training, group classes, or wellness programs, POS displays can encourage members to upgrade their memberships or try new services, improving overall retention and engagement.
Brand visibility and consistency:
Effective POS displays reinforce your gym’s branding and message. Consistent, attractive displays help create a cohesive identity that resonates with your target audience, making your gym more memorable and again ensuring people keep going to your gym.
What products do we offer?
Roller Banner:
Wondering how to incorporate a roller banner into the space? A roller banner in a gym space is an excellent tool for promoting your services, offers, and branding in a dynamic and eye-catching way. Roller banners are highly visible and can easily capture the attention of members and visitors.With their large, vertical display, they stand out in a gym environment and draw focus to important messages. Roller banners are easy to move around, allowing you to change their placement depending on where you want to direct attention—whether it's near the entrance, in the reception area, or by a specific class or equipment zone.
Tip: Always include a call to action, such as "Sign Up Today!" or "Join Now and Get Your First Month Free!" to prompt immediate engagement and place your pop up banner near gym equipment that are frequently used to ensure visibility.
Check out our wide range of best-selling roller banners. We even offer large format UV and roller banner printing upon request so you can customise your space with ease.
Snap Frames:
Snap frames in gyms are versatile and effective tools for displaying important information, promotions, or updates in a professional and space saving way. These frames allow you to easily swap out posters or advertisements, making them an excellent option for gyms that want to keep their messaging fresh and relevant.Snap frames give your gym a polished, professional look. They neatly display your promotional material or important information, such as class schedules, membership offers, or wellness tips, while maintaining a clean and organized appearance.
Tip: Invest in high-quality, well-designed posters that are visually appealing and aligned with your gym’s brand. Make sure the content is easy to read and engaging for potential or current members.
Explore our high quality Snap Frames available in a variety of different sizes and colours. We are sure you’ll find one that will match your gym aesthetic!
Air Purifier:
An air purifier in a gym can be a valuable addition to improve the indoor air quality, ensuring that the space remains clean and fresh. Gyms are high-traffic areas, and there is a lot of people breathing heavily and sweating, which can lead to the buildup of germs, bacteria, and unpleasant odours. An air purifier helps remove dust, pollen and airborne particles, ensuring the air quality remains fresh and clean.Tip: Ensure that the air purifier is suitable for the size of your gym. Larger spaces will need more powerful air purifiers with a higher Clean Air Delivery Rate (CADR) to effectively filter the air.
Here, at VKF Renzel, we have a huge selection of air purifiers, some of which are equipped with a HEPA filters or an activated carbon filters.
Leaflet Dispenser:
Leaflet dispensers can be a practical and effective tool for distributing important information, promoting services, and keeping members informed about gym offerings. A leaflet dispenser provides an organized space for members to grab a flyer on the go and allows members to easily pick up materials without needing to ask staff.Tip: Place the dispenser in high-traffic areas where members are most likely to see and grab materials, such as near the entrance, at reception, or in lounge areas.
Whether you are looking for a wall mounted display or a tabletop leaflet dispenser, we have you covered! Check out some of our available products below:
Floor Markings:
Enhance organization, safety, and member experience with floor markings. Whether you’re guiding members through a workout or separating areas such as: ‘cardio area’ and ‘weights zone’, floor markings can help create a more efficient and user-friendly environment without cluttering the space.Tip: Choose bright, contrasting colours and clear, easy-to-understand shapes or patterns to ensure the floor markings are visible from a distance. This ensures members can quickly spot them, especially in large or busy spaces.
Have a look at our ‘Floor marking Tape’ that can be cut to any length and can be utilised both indoors and outdoors:
Our Best Sellers:
Shop now and discover our best-selling products below:
Conclusion:
As January approaches and the influx of new gym members begins, creating an inviting and energetic environment is key to capturing their attention and turning them into long-term members. Effective POS displays are a powerful tool to help achieve this.From roller banners and snap frames to air purifiers and floor markings, these displays not only highlight your gym's services and promotions but also reinforce your branding, improve member experience, and drive engagement.
Get your gym ready for January by investing in the right POS solutions, and set the stage for a successful, thriving year ahead!
If you’re looking for something slightly different, or if you have any questions regarding our high-quality products, please contact our sales team via email, sales@vkf-renzel.co.uk or phone 01527878311 and they will be more than happy to help!