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5 Benefits of Attending an Exhibition

Trade shows are a traditional way to market your product, service and business; they have been popular for many years. With advances in social media marketing and internet technology, companies may feel as though exhibitions and trade shows are outdated, but this couldn’t be further from the truth.

For any company wondering whether they should attend an exhibition, in short, the answer is yes. Exhibitions and trade shows are beneficial for many reasons (when the correct shows for your company are chosen) and excluding them from your agenda may mean that you’re missing out on great opportunities for growth. If you’re not convinced, keep reading to find out more about these benefits.

1. Increase Brand Awareness
An exhibition stand will help your company get noticed, as it’s the perfect opportunity to get directly in front of your target audience. You can show off exactly what your brand can offer and boost your business image, gain exposure and draw attention to yourselves. Ensuring that you have a standout Exhibition Wall and well-designed trade show booth will draw attendees to your stand and give you the opportunity to speak to them one-to-one about your brand.

Whilst you are exhibiting you should think about having an exhibition brochure stand and giving away promotional freebies for people to take away with them, such as pens, tote bags etc., you don’t want to be forgotten after all the works it takes to successfully pull off an exhibition.

2. Face-to-Face Marketing
When it comes to influencing someone’s decision, nothing can compete with a face-to-face interaction. This type of communication is one of the most powerful and successful marketing tools and showcasing all your company has to offer at an exhibition is one of the only platforms that allows you to interact with potential customers in person.

It doesn’t matter whether you’re marketing a service or selling a new product, an in-person presentation and short personal question-based conversation afterwards can help you advertise your brand and is in general, much more effective than a standard email campaign sharing the latest promotions.

3. Direct Sales Opportunities
You usually have the opportunity to sell directly to your target market during an exhibition or trade show. The people who attend these shows are there for a specific reason and are looking to invest. Take advantage of being surrounded by people who are already keen to part with their money for your products and services and jump on any direct sales opportunities that may arise. There’s no denying that being able to speak to these people in person also allows you to overcome any potential objections and can help you to close the deal quickly.

4. Learn About Your Industry
Every industry is constantly changing for a variety of reasons and exhibitions are a great place to find out and develop further on the latest trends in your industry. Whilst conducting your own research outside of them is also extremely important, just visiting an exhibition could give you the perfect opportunity to increase your understanding of the industry and your company’s place in it.

Exhibitions can help your business remain as a key contender in the market, allowing you can take note of the current industry changes (by keeping an eye on competitors and their latest releases). Just remember rather than copying your competitors, which is never a good idea, you want to consider how you can develop further on the current trends and create something unique for your business; what’s popular at the moment, may not be exactly what’s popular a few months down the line, but you can use this as an opportunity to further expand on those current trends.

5. Get to Know Your Competitors
Not only can you learn from the people visiting your stand, but you can also use the exhibition to get to know your competitors. In today’s competitive marketing world, it is essential to have knowledge of your competitors and know who you are up against.

Always take time to wander around the exhibition centre yourself, look at other exhibitors and take note of their sales strategy or price lists and/or offers. Consider those things that stood out to you about how your competitors are working and then take on board and expand upon any aspects that seem successful.

How VKF Renzel can help
As long as research is taken to ensure that you’re attending the right one for your company, it’s always a good idea to explore the possibility of showcasing your products or services at an upcoming exhibition. You also need to ensure that you have the correct equipment you need to make sure that your exhibition stand shows off your business in the best way possible.

From your exhibition walls or panels, to brochure stands and business card holders, and even any acrylic stands or plinths, VKF Renzel can supply you with everything that you require. We are your go-to company for all of your exhibition display needs!

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