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The Benefits of Point of Sale Displays in Food Retailing

In the critical moments where a consumer is finalising a purchase in a store, point of sale displays can be a huge influence. They give retailers the opportunity to push for the impulse purchase by showcasing spotlight items, especially when used consistently and effectively. So, what are the benefits of point of sale displays? 
They draw attention to the products 
Point of sale stands come in many forms, shapes, and sizes. They are the perfect way for shops to highlight their special offers and products, or can simply be used to generate awareness and interest in a new brand or merchandise item. Food retailers often use bigger mediums such as plastic modular displays or suspension shelf signs to market their stock - therefore increasing the chances that buyers are going to make a sale. 
They are affordable 
As with any business, keeping costs down is one of the most important factors and constantly needs to be taken into consideration. POS retail displays are known to be highly affordable, but still high quality. With increased durability, your display will have a longer lifespan and you’ll be able to use it for multiple occasions. 
For example, here at VKF Renzel, we have a wide variety of point of sale display stands and other products available for you to purchase which are of the highest quality. All the basic equipment you'll need for your retail display can be found across our website. 
Improve branding 
With the point of purchase displays, you can make your brand easier to spot and stand out in the store - as there is more opportunity to ensure consumers remember your unique style. Investing time in the design of your visual merchandising can make the difference between your product getting lost in the mix or making customers stop in their tracks. 
Increase revenue 
POS stands and display units have been proven to help increase the sales of the brand by encouraging consumers to make impulsive purchasing decisions. Effective visual merchandising can have a clear and positive effect on retail sales, with the simple displays helping to drive profits while improving the shopping experience for your customers. 
Get the most value out of your products 
By having a creative approach to selling your products with POP displays, this could help retailers to market them without having to reduce their price. By having a custom display stand you are giving your ideal target market exactly the factor they're looking for, which makes the entire experience very convenient for your customers. 
About VKF Renzel 
Here at VKF Renzel, we are a very devoted business who have produced some of the highest quality products in the industry. We are one of the UK’s leading suppliers and manufacturers of acrylic and PVC products in the POS industry, especially because we have now enhanced our processes by investing in state-of-the-art machinery in the UK. 
If you are looking to understand - in more detail - the different products we offer, you are more than welcome to explore the VKF Renzel website today. Even if you would like a bespoke design, by having a conversation with a member of our sales team will help bring your design to reality.
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