Exhibition events Blog post

How to Create a First-Class Exhibition Wall

With more exhibitions beginning to take place, you need to ensure you're prepared for future events; this, after all, will give you the best possible chance to try and get ahead of the rest of your competition. Exhibition displays are one of the most effective ways in which to engage with both prospective investors and customers alike. Due to the fact that the opportunity window is relatively short, it is imperative that you make a great first impression. It is for this reason that we here at VKF Renzel would be more than happy to advise you on how to create a top-tier exhibition wall.

Don’t Neglect Height
When you are based in an exhibition hall or at an event, the first thing that you will want to do is make yourself easily noticeable. When participating at an exhibition, you are competing against all exhibitors at the event. To make yourself more noticeable, you could invest in a variety of displays to standout to your customers. Therefore, whilst you are putting together your exhibition space, do not overlook the importance of spreading out in a vertical sense. This is so your stand can be seen from all over an exhibition. These events are usually busy with high footfall, so exhibitors must take action to standout. Using the height available to you is a strategic masterstroke - whether you opt for banners or signs, you can be rest assured that the results will pay dividends over the course of the day. We have such a diverse range of vertically high display products that you can benefit from utilising.

Try and Avoid Prose
It is important to remember that people in attendance at specialist exhibitions will most likely want to try and sample everything on offer. When you have a product on offer rather than a service, it is highly important that your customer can sample what you have. Being able to experience products on offer will increase the likelihood of them doing business with you.
As tradeshows and events have a huge portfolio of exhibitors, you will not have a particularly long time to make your case; therefore, it is imperative that you use your time valuably. As such, it is recommended that you stay away from display walls that predominantly feature text. Display graphics are far better ways to appeal to new customers. If your customers need information on products, your exhibitors will be on hand to answer any enquiries. Whilst there is nothing wrong with printing large slogans, prose will simply be lost on your audience. Instead, we recommend trying to make a visual statement, as this will last longer in the memories of those who visit your exhibition stand. You need to know what your USP’s are, avoid heavy business talk and make consumers know why your business is worth working with!

Incorporate Different Display Elements
One of the biggest mistakes that companies usually make, in relation to the temporary walls which they erect at prestigious exhibitions, is that they are rather one-dimensional in their design. By this, we mean that rather than utilising a variety of different mediums, they instead stay true to a single type of advertising. This could mean that they solely use posters, or decide to utilise flyers. However, if you want to achieve profound success, the strategy that could prove best is to try and amalgamate a number of elements. The best way to build up a exhibition display is to incorporate different display units. Countertop displays, POS displays, banner stands etc.; it all depends on how you, the exhibitor, want to build up your display.

Consider Lighting Schemes
Drawing on past experiences, we can testify to the fact that stalls which have a wide array of lighting patterns used throughout their displays, will typically enjoy a greater amount of success. In some instances, you might use this to draw attention to your main speakers – lighting up your display will be making it stand out more to passersby. A dimly lit displays won’t accentuate your display graphics, slogans or logos. Therefore, this is an important part of exhibiting that should not be overlooked. You may prefer to keep spotlights fixed on your information stands, ensuring that people can easily locate the leaflets and brochures that you have invested in.

A Look at Our Services
Are you struggling to source high-quality temporary exhibition products that you can use to great effect, in regards to drawing a large crowd? Would you like to invest in exhibition wall panels that are eye-catching, and can provide you with a great degree of creative freedom? If you think that either of these scenarios sound relatable, or you just need quality exhibition equipment then look no further. We are pleased to inform you that here at VKF Renzel, we can offer you the assistance that you need.

Having collaborated with a great number of exhibition organisers in the past, we understand what it takes to produce a stand of the highest quality. For those of you that wish to discuss a potential plan of action, our representatives can be reached using any of the methods outlined on our homepage. You can also contact us on 01527 878311 or email our team at sales@vkf-renzel.co.uk to have any of your questions or queries answered. Contact us today!  
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