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How To Ensure Your Valentine’s Day Stock Sells

Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines Day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day.

Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tips.

Transform your whole store

Customers love to get the most out of their shopping experience, they want to be immersed in your store and have come to expect this during specific seasons in retail. It isn’t enough to just change your stock and put up new pricing stickers, customers will expect a store transformation.

This doesn’t need to be expensive for you, don’t worry, there are lots of things you can do year after year to save on expenses. Something as simple as investing in some red hearts that you hang from the ceiling or some fake flowers you can use in displays can make all the difference. These are also items that you can reuse for many years so they’re perfect.

Make the most of POS displays

All shop owners know that a point of sale stand has the ability to make a huge difference to profit. Your POS display is the last place you can grab your customers attention and encourage them to add to their baskets so, make the most of these.

When it comes to Valentine’s Day stock, think carefully about what you’re going to put on your point of sale stands. Ideally, these items should be versatile, well priced and perfect for impulse buys. Whether you have stock such as irresistible love heart chocolates or cute cheesy keyrings, they are perfect for your POS displays.

Always use cross-merchandising

This is something that is useful all year round but, it works particularly well during seasonal events. Of course, you will still have standard stock in your store so, cross-merchandising is the perfect way to combine your Valentines stock with this.

Take some time to carefully plan the display stands throughout your store. Think about which items would pair well together and use cross-merchandising to your advantage. For example, if you’re a clothing store why not put your Valentine’s themed socks on your shoe stands? This will encourage anyone purchasing shoes to get some Valentine’s socks too.

Ensure that offers and discounts are clear

Your customers should never have to ask you how much an item is in your store, you should aim to always have clear pricing. There is no denying that if you don’t know how much something is, you’re less likely to buy it.

Whenever you have a seasonal event in-store, it is more important than ever to ensure that offers and discounts are clearly displayed. Try to use various price display stands to catch peoples eye and prevent any confusion regarding price. You should also make sure that your staff are aware of all offers and discounts in case they are asked.


How VKF Renzel can help

Taking into account everything mentioned above, if you have invested in the right stock, you shouldn’t have a problem selling your Valentines items. Ensure that your store is visually appealing and inviting, your products are well displayed and, that your offers and discounts are clear then, watch your stock fly off the shelves.

If you’re searching for a company that can provide you with a range of products to help you through this time of year, visit the VKF Renzel website. They can supply you with everything from display baskets to price display stands. With the help of VKF Renzel, you can get your store ready to handle any big promotions.
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