The Importance of Using Display Stands
All shop owners have the same objectives: to get customers into their store and have them to purchase something. Whether you own a bakery or a fashion store, there are some essentials that you simply must-have to make this happen. One of the most important pieces of furniture that you can have is a display stand.
These handy stands come in a range of shapes and sizes, but when it comes to designing your own, the possibilities really are endless. It doesn’t matter if you’re using a small cake stand or a large shoe display, each stand is equally important to your business. Here at VKF Renzel, we’ve put together a list of reasons as to why display stands shouldn’t be overlooked when you are designing the layout of your store.
Show Off Discounts and Offers
If you are discounting a product or have a not-to-be-missed offer in-store, then your customers need to know about it. Your display stands are there to show off the items, but to also clearly display prices and current offers. There are a huge range of items available to help you show off these offers using display stands; something like an attractive Bespoke Chalkboard to show off your latest wine offers or a Price Display Clip for any mix and match items in display baskets.
When you are creating display stands for special offers and discounted items you want to ensure that they look professional, but be careful to ensure not to clutter and overcomplicate the stands for your visitors. These well-designed display stands will help you to further sell these discounted items.
Make Customers Aware of New Items
Your customers won’t know that you have a new product in-store if you don’t show it off and make them aware. One of the easiest ways to do this is with a display stand. Not all of your display stands have to be the same, so think outside of the box when it comes to displaying new products. For example, if you own a homeware shop and you have a new range of crockery, don’t just lay them down on a flat surface, use an Acrylic Display Stand to help build height, create more depth and show off the product more.
Ultimately, you want to show off your new products in their best light and make your customers stop and look at them. Think about what you are putting on these display stands, where they are located in your store and make the most of each display stand when you do use them.
Encourage Impulse Buying
A POS display stand is practically essential to have in-store; you can convince your customers to impulse buy simply by placing specific products in specific places. To make the most of these display stands try placing inexpensive, tempting or commonly purchased products next to the till or alongside the area that your customers will queue. Make these displays intriguing and attractive, as this will encourage customers to look and, in many cases, result in them purchasing additional items that they didn’t necessarily come in for.
Depending on the type of store you own, your POS display stand will be advertising a plethora of different things. The type of display stands you choose will greatly depend on what you are displaying, however, something like a Small Dump Bin or a Free-Standing Shelving Unit is a good go-to option for these types of displays.
Maximise the Potential of Your Space
Overall, using the correct type of display stands around your store will allow you to make the most of the floor space that you have. It also allows you to display as many products as possible without your store looking cluttered or messy. With such a large range of display stands to choose from you can pick the best ones for the shape of your store, as well as the style of it.
Think about how many products you would like to display, where you think they would be best displayed and what you want the displays to look like. You can then choose the best display stands to meet your needs and ensure that your products are shown off in the best way possible.
How VKF Renzel Can Help
If you require any additional display stands, which are all manufactured to a high quality, or any accessories for these retail displays, then VKF Renzel is the website you need to visit. We can supply you with a wide range of products that will meet all of your needs and requirements. Browse our website today to see exactly what display equipment we can offer you.