VKF Renzel (UK) Ltd is one of the UK’s leading suppliers and manufacturers of acrylic and PVC products in the POS industry. We're here to help you sell!
4 Point Of Sale Display Design Tips

4 Point of Sale Display Design Tips

The retail industry is incredibly competitive, so it is very important to establish methods to help your business stand out from the vast competition. Point of sale displays would be an excellent addition to your visual merchandising and can be used to maximise the visibility of promotions and products and, ultimately, boost sales. To ensure your promotions stand out and make an immediate impact, we have put together some point of sale design tips. 
 
1. Follow your branding 
Many businesses do not understand the importance of branding, as it helps to identify a product and distinguish it from other products and services. It not only makes a memorable impression on consumers, but also allows your customers and clients to know what to expect from your company. 
 
By following your classic branding strategy with your point of sale stands, this will leave a positive impression of the company amongst your customers. If your branding is consistent and easy to recognise, it can help people feel more at ease when purchasing your products or services. 
 
2. Choose the right POS display for your needs 
Choosing what retail POS items to purchase is completely dependent on what products you are looking to showcase and the visibility they require. For example, retail display stands offer greater visibility in-store and can be placed in the customers’ path. If your product is small and could potentially be buried on a shelf, this would display them much more easily. 
 
On the other hand, dump bins are often used when the product is seen as more of an impulse purchase bought at or near the checkout, which often feature sale and bargain items. Choosing what type of POS displays you want in your store can be the hardest part, so if you are unsure of what point of sale display stands to purchase, please feel free to contact a member of our team who would be more than happy to help you. 
 
3.Understand your audience 
Knowing who you are trying to entice will make your design and message easier to create for your POS displays. It is important to understand your audience as much as possible, because it allows you to create the graphics and message to match their specific needs. From establishing your audience, you can decipher your USPs which should talk to the consumers’ needs and desired result. 
 
4. Make your promotional counters easy to purchase from 
You need to make sure that your products are easily accessible for your customers. Don’t cover your products behind shelves or other parts of the display, as picking the product up and out of the display should be easy. 
 
Try to show almost all of your product while on the display as this is going to entice your customers the most. Start thinking like a consumer and ensure that the experience is as easy as possible for them. There is no use in placing products out of the customer’s reach as this are unlikely to result in a sale. 
 
Summary 
POS stands are very popular marketing devices for a variety of products and industries, being used to create a visual impact for consumers, display a new product and ultimately drive further sales. Across the VKF Renzel website, we have a number of different point of purchase displays which can be used to make your customer’s shopping experience as fresh and exciting as possible. 
 
Are you looking for some more information on our products? Please do not hesitate to contact our exceptional customer service team - who would be more than happy to help you. 
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