Why You Should Keep Up With the Changing Seasons in Retail
Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year.If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.
Make the most of seasonal shoppers
There is no denying that seasonal shoppers are such a huge percentage of your customer base and without them, your store would struggle. These shoppers will expect your store to keep up to date with the current trends as well as the popular seasons. You can almost guarantee that if, for example, you didn’t stock any Christmas products, Valentines products or Easter products your customers will go elsewhere for them.
These seasonal customers are happy to spend a reasonable amount on season-specific products too so, make the most of this. Invest in some products that are perfect impulse buys and display them well, you can guarantee they will sell.
Increase profit before sales
In all stores, there comes a time where stock needs to change and new products come in. This often calls for a large in-store sale to prevent shop owners from having to find space to store old stock. Of course, before these sales, it is beneficial to increase your profit so that cutting prices doesn’t affect your bottom line too much. The more you can sell before the sales the less you need to shift in the sales too.
As mentioned above, seasonal items tend to be expensive and their mark up can be quite high which is great for business. By participating in retail seasons you have the opportunity to fill your display stands with these seasonal products.
Ensure you stay relevant
The more you make the most of the seasons in retail the more relevant your store will stay. Customers expect to see regular changes and will soon overlook your shop completely if you don’t keep up to date with what’s happening around you. All of the other local stores will more than likely be participating in the big seasonal holidays in retail and by not doing do you will be essentially giving your customers to them.
Make it well known that you’re keeping up with the changing seasons in retail and ensure you change everything from your illuminated posters and window displays to your POS display products. By doing so, your customers will be talking about your store all year round.
Preparing your store for seasonal changes
Now that you understand the reasons why you should keep up with the changing seasons in retail you can see why it is so important. Of course, the success of your store can be greatly impacted by the success of your seasonal sales so, never overlook the retail seasons.
If you need any Fixtures and Fittings to assist you with your seasonal displays or promotions, visit the VKF Renzel website today. They can supply you with everything from pop up displays and pricing stands to Poster Frames and Pavement Signs. You can trust that you will be able to get anything you need for your store all on one easy to use website when turning to VKF Renzel
