Why You Should Never Overlook Your Store LayoutAs a retailer, you will understand how important it is for you to provide high-quality products and amazing customer service in order for your business to thrive but, unfortunately, it isn’t uncommon for people to overlook the importance of store design and layout too. Whilst your layout may just seem like one of those things that aren’t critical when it comes to sales and profit, this really isn’t the case.
To put it simply, a store's layout is one of the key strategies in its success. If you’re struggling to see why it is so important then keep reading today. VKF Renzel has looked into store layouts and has listed below a few incredibly important reasons why you shouldn’t overlook your store layout.
Influence your customersThis is probably one of the most important things a store layout can do, retailers use their layout to influence their customers. From the store’s flow to the merchandising placement, you can not only encourage your customers to browse your store for longer but, you can also get them to purchase things they didn’t necessarily come in for.
When you think about it, the longer a customer is in your store, the more likely they are to purchase something so, you want to keep them for as long as possible. Look at some of the big homeware stores, they have a clear flow to their store and customers will need to follow this flow to get to the checkout, meaning, they have to pass a huge range of additional products along the way.
Provoke additional sales
Your layout also plays a big part in the way you organise your stock and where you display your products. Ideally, you want to have your store laid out in a way that you can advertise similar products or brands together. Simply by using cross-merchandising effectively, you can provoke lots of additional sales.
On top of this, be smart about where you position particular items, you ideally want your customers to have to pass other displays to get to your most popular products. If you have ever wondered why the bread and milk are at the back of a supermarket then, this is why. You have to walk past all of the other impulse buys to get your essentials and you’re then more likely to purchase more.
Positive shopping experience
All in all, you want your customers to enjoy shopping in your store and, you can guarantee that if your layout is poor, their experience won’t be as positive as it could’ve been. You want your customers to feel comfortable and spacious when shopping and not bashing their trolley or shopping basket into other displays because there isn’t enough room.
Think about the visibility in your store too. People like to be able to overview a shop as soon as they walk through the door before choosing how long they’re going to stay and browse. Try to strategically place any tall fixtures that may restrict visibility, in general, open layouts can eliminate any uneasiness making customers want to shop for longer.
Understanding the importance of store layoutNow that you understand just how important the layout of your store is, if you haven’t previously, it is worth analysing your current layout and making any required changes. Whilst some store refurbishments may be time-consuming and expensive, there are some layout adjustments that you can easily make, so don’t let the thought of time and money put you off making a positive change.
If you require any additional fittings and fixtures when making some adjustments to your store layout, VKF Renzel can help. On our website, you will find a wide range of retail display products that may be beneficial to your new store layout. From sign fixing to point of sale display stands we have everything that you need all in one place, so why look elsewhere for your store layout essentials?