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Florist Industry Guide Header2

Point of sales Display for Florists

Your essential guide to all the necessary POS displays for florists

Point of sale products are useful for creating a positive impression to customers and further boosting sales within flower shops. Effective point of sale products can help improve organisation within the florists, as well as create a positive experience for customers with the help of clear product labelling and signage within the store. Florists can be a busy place offering a variety of products; as well as flowers, other items such as gift cards and small presents are also common sales items in this environment. It is imperative that your store is organised in an efficient and effective manner.

Outdoor Advertising:

Outdoor Advertising techniques are an effective way to help increase your stores footfall and welcome potential customers. In busier environments, such as high streets, the right outdoor advertising helps differentiate yourselves from other shops and helps customer to easily identify the location of your shop.

Use our Classic Outdoor A Board to display information such as opening times and directions. Take a look at our whole range of Pavement Signs to find a solution suitable for your exact use. If you require a stand that is more substantial to the British weather conditions, we offer signs that are waterproof and with fillable bases to avoid your signs falling over. If you are looking for a pavement sign that is customisable and allows you to be more creative with your signage, we recommend investing in our Pavement Display “Cana”. This is pavement sign which has a double-sided chalkboard, so can clearly be viewed from multiple directions at one. Use a selection of Chalk Markers to help you in creating attractive signage. 

Pricing Displays

There are numerous ways that you can display your product prices. At VKF Renzel, we have one of the largest ranges of Pricing Display Products in the point of sale industry. From Price Ticket Label Holders to Data Strips for Shelving, discover our array of recommendations to display your pricing in your florist. Star Shaped Signs are a great way to easily display special prices, such as promotional offers on sales - this may be on seasonal bouquets or end stock. Easily write on the signs using a marker pen too. Spears with V-Shaped Clips for signs are also suitable for placing amongst your flowers to display the flower species. 

Near the Till

The till and checkout area is a great place for POS products. Use Business Card Holders to provide your customers with your shops contact details for any future purchases or to give to friends and family if they require your florist expertise. Use Table Top Leaflet Holders to display any upcoming offers or notices to your customers, showcase what your store offers in terms of flower arrangements and provide previous testimonials from customers. We recommend adopting the Zebrina Product Display Series to further create a simple yet stylish presentation in your flower shop.

Does Your Florist Offer Other Products?

Do you have an extensive range of products on offer to your customers? If you offer products such as gift cards or post cards, be sure to check out our Postcard Rack for easy display of such products. Do you sell small milestone gifts, such as toys and teddys? Be sure to check out our Product Display Systems, from pedestals to plinths.

Protecting Your Staff & Customers

Currently, there is greater emphasis on hygiene and safety to limit the spread of germs from one person to another. Within your florist, there are a variety of tools you can easily use. In smaller stores, social distancing cannot be as easily maintained between two parties, so it's useful to install Protective Screens or Sneeze Guards to act as a barrier. Many of these also come with pre-cut sections at the base for the easy transfer of money or other items. Additionally, it's vital to recognise the importance of utilising soap dispensers and social distancing floor stickers, as well as potentially providing staff with protective face masks and/or clear visors for further reassurance. 
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