Tips for the perfect product presentation

Conveniently placed products and goods at the point of sale influence the purchase decision of your customers. With over 35 years of experience at the point of sale and 19,000 products for sales promotion, VKF Renzel is your contact for effective product placement.

The shop window is the first contact the customer has with your store. The design of the shop window often determines the visit or the passing of the shop.

Due to changes in the range of products and seasonal promotions, shop window design should be flexibly changeable from an entrepreneurial point of view. Here, digital signage displays certainly provide a great advantage, as the display can be replayed here without much effort. The effect of digital displays and illuminated shop window design should not be underestimated either. But even without digital signage, shop window design can be convertible. Our Easy Cubes series provides the perfect proof of this.

Stop undecided passers-by now and invite you to visit your shop with an attractive shop window.
 

An attractive sales room is not defined by its nature, but by the exploitation of it. In the sales room, you have the opportunity to guide customers through a well-thought-out design through your store or your shop and thus have a decisive influence on the behaviour of the customers. Direct customers' interest to your best sellers, top sellers or seasonal products.

An important term in the field of visual merchandising is the arena principle. In our VKF lexicon, you can learn more about how to optimally arrange goods on your shelf.

Of course, a corresponding price display must not be inferior to a sophisticated shop equipment. Find the right price tag for your store equipment in our online range.

Goods carriers are displays on which products and goods are presented in an appealing manner with the aim of promoting sales. The task of the goods carriers is therefore to put the product in the best spotlight and at the same time to be rather inconspicuous as a display. For this reason, VKF Renzel manufactures most of its goods carriers from transparent or discreet materials. Many of these displays are customisable with a print, so the presentation supports the marketing of the product.

Perfect for marketing your products in combination with your brand, individual displays are suitable - tailored by us to you and your product. Be inspired by ALREADY manufactured POS displays.

Discover your possibilities in the area of goods carriers for your products and put your products in the deserved spotlight.