Exhibitions and trade shows can be incredibly beneficial for businesses, allowing them to showcase their products and services directly with potential customers and generating further leads. If they are carried out in the right way, these events can be incredibly rewarding forms of marketing, as they are open to a large and sometimes diverse range of audiences. 
 
However, they are a major investment in terms of money and time so you need to ensure you get the greatest value out of the opportunity. To help you, the VKF Renzel team have put together this guide to help you make the most of business exhibition opportunities. 
 
Choose the right show 
As we have already mentioned, exhibitions and trade shows are open to very large audiences, so it is important to do as much research as you can on the best shows in your specific industry. 
 
You need to clearly identify your objectives and strategy and carry out thorough trade show research, understanding the different demographics, previous participants, attendee numbers and show statistics. Take your time to research each possible trade show to determine how it will benefit your business. 
 
Establish your budget 
Exhibitions and trade shows have the potential, and often are, very costly to businesses - so it is essential to carefully plan your exhibiting budget before you book your trade show space. It is important to take into consideration all the different costs, as these can add up quickly. This can include costs such as in-show services, travel and expenses, promotional material and more. 
 
Look the part 
No matter what industry you may be in, consumers will be more attracted to the better-looking booths - so it is important you have put the effort in to ensure your marketing materials and booth are the very best. Once you have established your budget, it is important to ensure your business comes across as eye-catching and exciting, not corporate and dull. Your stand needs to offer visitors an experience that they will remember even after visiting hundreds of other exhibitors that day. 
 
Here at VKF Renzel, we have a wide range of acrylic display leaflet holders and brochure racks available for you to purchase. These are ideal for displaying and distributing your leaflets and brochures (in standard DIN sizes) to potential customers during your event. Across our website, we also have a wide range of product display stands which will optimise the display of your products at an exhibition. 
 
How can VKF Renzel help you? 
As a business, we are incredibly dedicated to all the work we do and believe that it's very important to have an attractive and eye-catching display and exhibition stand to showcase your products. Even if you would like a bespoke design, by having a conversation with a member of our sales team will help bring your design to reality. We have a diverse range of products on offer and are continuously innovating with the environment in mind; we will always discuss with you the different options of material available. 
 
To find out some more information about the exceptional leaflet display holders, wall mounted leaflet holders, brochure stands and other products we have available, please feel free to take a look around the VKF Renzel website today