Creating an Effective POS Display
28.10.2020
As the owner of a retail space, no matter what you sell, you should never underestimate the power of a good point of sale (POS) display. In this day and age, there is so much focus placed on digital marketing that it is easy for retailers to lose sight of the importance of in-store marketing. Effective POS can have a dramatic impact on the number of products that you sell and the overall profit that you make
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Merchandising Tips For Christmas
21.10.2020
Merchandising Tips For Christmas
We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy.
When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.
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The Benefits of Seasonal Retail Displays
14.10.2020
Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.
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Black Friday Tips to Help You Boost Sales
07.10.2020
Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!
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Christmas Displays For Your Bar or Restaurant
30.09.2020
It is never too early to start thinking about your Christmas display ideas. Making sure you have all of the appropriate display materials early is essential in ensuring a smooth display change transition. As time passes and we move closer to December we can pretty much guarantee that you will start to take more bookings for most evenings and weekends until the new year. Many people talk about being in retail during the festive period but it is an insanely busy time for bars and restaurants too. This is probably the time of the year that you will make the biggest profit so it is important to put all you can into this month.
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Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020
Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year.
If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.
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Retail Display Ideas to Try in Your Store
16.09.2020
Creating a new look for your store can be exciting. Regularly rearranging your stock is good for so many reasons and it is always advised, no matter what products you sell. Retail displays and visual merchandising are, and will always be essential in capturing the attention of customers and converting browsing into sales.
One of the main reasons why people still decide to shop in-store rather than online is to see your merchandise in person and this is all the more reason to design eye-catching retail displays. If you’re wanting to explore some new ideas next time you rearrange your displays, then keep reading today.
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How To Prepare Your Store For Christmas
09.09.2020
Christmas is one of the busiest times of the year for retailers and no matter what you sell in your store, you can almost guarantee you will be getting increased foot traffic than you are typically used to. The festive season can be daunting for anyone working in retail and not preparing for the lead up to Christmas in advance can leave you in all sorts of trouble.
The last couple of weeks before the big day will likely be the busiest of the entire year, so ensure that you put a plan in place with plenty of time to spare in order to guarantee that you’re prepared for the pre-Christmas rush. Here at VKF Renzel, we have put together a list of easy ways you can help prepare your store for Christmas; with our help, you’ll be equipped to tackle everything that’s thrown at you this December.
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Hygiene Management Tips For Your Pharmacy
02.09.2020
During the current uncertain times here in the UK, as we fight COVID 19 many people are relying on the NHS more than ever before. Whilst many people are working from home, both GP surgeries and pharmacies continue to be busy and their staff are continuing to help those that are in need.
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Equipment That Is Vital In Every Commerical Office
26.08.2020
Every day, there appears to be more and more items cropping up within offices, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving accessories or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.
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5 Advantages of Using Brochures
19.08.2020
So that your business can continue to grow and develop, it’s key that you market correctly and effectively. In recent years, there has been a significant increase in digital marketing practices, which while effective when done correctly, it’s led to one of the most powerful techniques becoming greatly under-appreciated - brochures.
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Breaking Down The Best Outdoor Advertising Equipment
12.08.2020
Due to the sheer volume of companies that are present in the country in the twenty-first century, it can sometimes be difficult to make your business stand out amongst its various competitors. However, this is not to say that it is impossible - you simply need to adopt the right strategy. As many will already know, first-class visuals are vital to a successful campaign. For this to become a reality, you need to invest in the right type of advertising equipment. This is where you are best-served coming to us here at VKF Renzel, the home to some of the finest advertising materials on the market.
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Digital Products That Will Revolutionise The Way You Conduct Business
07.08.2020
Over the last twenty years, the number of breakthroughs has been staggering. Digital displays have improved year after year, allowing people to enjoy pictures of pristine quality. Similarly, there seems to be no limit to the capabilities of these devices. Indeed, a number of products have begun to have been developed for specific use in the working world. Should you wish to find out what these are, look no further than VKF Renzel for a more in-depth explanation.
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Choosing The Best Poster Display For Your Needs
04.08.2020
When promoting something, whether it is a service, offer, event or product, many people use a poster as part of their marketing campaign. There is no denying that they can be incredibly beneficial; even in a world where online marketing is so popular, posters still manage to reach your target audience.
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Equipment That Is Vital In Every Commercial Office
29.07.2020
Every day, there appears to be more and more items appearing within an office, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving options or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.
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How To Guarantee Sales With Your POS Display
28.07.2020
If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.
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Stationary Essentials That Your Office Can't Do Without
27.07.2020
Anyone that works in an office environment can tell you that there are certain items which they would not be able to live without in the workplace. They seem relatively mundane and unimportant, but if they were to be taken away, you would see productivity fall drastically. Whilst rather inexpensive to buy, they play an integral role in a fully-functioning office. If you are unsure of what these stationary essentials are, VKF Renzel are on-hand to provide you with a brief education on the matter.
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Why Digital Signs Are The Way Forward
24.07.2020
The twenty-first century has been dominated by the evolution of technology; on an almost-daily basis, new developments are being made, all of which are designed to make our lives more convenient. However, what cannot be ignored are the prospective business-related applications that these products have. No longer do you have to resort to advertising your company on a double-sided sign on the street. You can now use a wall-mounted digital sign, that is an improvement in countless ways. If you would like to learn more as to why you should invest in this upgrade, the team here at VKF Renzel are happy to offer some insight into the matter.
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Measures to Take When Reopening Your Shop After Lockdown
22.07.2020
Over the course of the year, the world has been turned upside-down by the coronavirus pandemic. Our perception of ‘normality’ has been completely shattered, with social distancing becoming the new normal. Thankfully, here in the UK, restrictions are gradually being eased in an attempt to try and get back to how things used to be. Unfortunately, this is not a simple process with the risk of infection remaining. As such, if you are a shop owner during this turbulent time, it is important to know the measures that you need to take when reopening - this is where VKF Renzel can provide you with some much-needed help.
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The Importance of Visual Merchandising
16.07.2020
As a shop owner, you will have probably heard of the term ‘visual merchandising’. When used in the context of retail merchandising, visual merchandising relates to the way that store can make their spaces more attractive, presenting products in a particular way that leads to a positive shopping experience and increases the number of sales.
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Equipment You Need to Have in the Office During the Coronavirus Pandemic
10.07.2020
Lockdown has sent the business world into a spiral, and social distancing has all but confined people to their homes. Thankfully, after months of the country being essentially shut down, there is a light that is beginning to shine at the end of the tunnel. This does not mean, however, that things are going back to normal - a number of precautionary measures will need to be taken to ensure that there is not a second wave of infections.
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Keeping Your Customers Safe During COVID-19
07.07.2020
The COVID 19 pandemic has been impacting the UK for many months now and there are numerous changes that have been made to people’s everyday lives. Whilst the majority of stores that are considered non-essential have been closed for some time, we’re beginning to see a gradual reopening of many businesses throughout the UK.
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Ways to Protect Your Retail Staff During the Coronavirus
07.05.2020
Since the World Health Organization declared COVID-19 a pandemic, many businesses have been worried about protecting their employees whilst they’re at work during this time. Thankfully, the majority of people are able to work from home, however there are still essential workers that will be going about their daily lives as normal helping the general public and the number of those working from home will only continue to dwindle down as lockdown measured begin to ease.
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6 Ways to Improve the Look of Your Exhibition Stand
24.04.2020
Exhibiting is a big investment in both money and time. So, if you’re going to do it then make sure you do it right. Attendees at exhibitions are constantly bombarded with colours, lights, sales talks and giveaways. It is down to you and your team to ensure that your pick the right exhibitions for your brand and that your exhibition stand doesn’t get lost in the crowd.
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Why Effective Shelf Management is Vital
01.04.2020
For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.
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Choosing the Best Leaflet Display
26.03.2020
Leaflets and brochures are used in the majority of industries for various reasons. Whether you’re advertising a product, raising awareness of an issue or informing people about your company and products/services on offer, then a leaflet is one of the best ways to do so. When they are used correctly, leaflets can lead to increased sales and attract more customers to your business.
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Simple, Yet Effective Ways for Businesses to Improve Hygiene | VKF Renzel UK
24.03.2020
With the current ongoing situation, it’s clear to see why more and more people are taking improved sanitation and hygiene increasingly seriously. With Coronavirus spreading at an exponential rate, it’s important to consider what can be done to protect both employees and customers from the spread of germs and bacteria.
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The Importance of Using Display Stands
20.03.2020
All shop owners have the same objectives: to get customers into their store and have them to purchase something. Whether you own a bakery or a fashion store, there are some essentials that you simply must-have to make this happen. One of the most important pieces of furniture that you can have is a display stand.
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How to Encourage Passersby to Eat at Your Restaurant
09.03.2020
The restaurant industry is one of the most competitive. If your restaurant is in a busy town or on a high street, then you can almost guarantee that you will have a vast amount of competition. Serving the best food in the world isn’t always enough to fill your restaurant night after night, of course it helps, but you should be considering what else you can do to entice people in.
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Effective Approaches to Displaying Prices in Retail
21.02.2020
It’s highly likely that customers will determine whether or not they will purchase a product solely based on the price of the item, but that being said, one of the other influences that will play a pivotal part in the buying process is the manner in which prices are displayed.
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Simple, but Effective Ways to Attract More Customers to Your Store
13.02.2020
Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit.
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5 Benefits of Attending an Exhibition
10.02.2020
Trade shows are a traditional way to market your product, service and business; they have been popular for many years. With advances in social media marketing and internet technology, companies may feel as though exhibitions and trade shows are outdated, but this couldn’t be further from the truth.
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How to Create an Excellent Retail Checkout Experience
31.01.2020
Shop owners spend a lot of time ensuring that their shop is welcoming and that their products are displayed well. Whilst this is essential and will entice customers to buy more, what about your checkout area? This is a prime place and time to please your customers, after all, this is where they will be physically parting with their money.
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Why Retailers Should Already Be Thinking About Valentine’s Day
27.01.2020
After Christmas and the January sales come to an end, soon after the next big event in retail is Valentine’s Day. There is no rest in the world of retail - as soon as one big promotion is over, the next will begin. Many people are unaware of just how much preparation goes into in-store events and how far in advance this preparation should really start.
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How to Make the Most of Business Exhibition Opportunities
Exhibitions and trade shows can be incredibly beneficial for businesses, allowing them to showcase their products and services directly with potential customers and generating further leads. If they are carried out in the right way, these events can be incredibly rewarding forms of marketing, as they are open to a large and sometimes diverse range of audiences.
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4 Point of Sale Display Design Tips
The retail industry is incredibly competitive, so it is very important to establish methods to help your business stand out from the vast competition. Point of sale displays would be an excellent addition to your visual merchandising and can be used to maximise the visibility of promotions and products and, ultimately, boost sales.
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The Different Types of Point of Sale Displays
Point of sale display stands are a crucial visual merchandising technique which is great for drawing attention to products and brands in retail stores. They are known to be a very impactful way of upselling to customers and increasing their spend-per-visit.
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The Benefits of Point of Sale Displays in Food Retailing
In the critical moments where a consumer is finalising a purchase in a store, point of sale displays can be a huge influence. They give retailers the opportunity to push for the impulse purchase by showcasing spotlight items, especially when used consistently and effectively. So, what are the benefits of point of sale displays?
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