Blog
Tips On How To Prepare For Your Next Corporate Exhibition
28.07.2021
Corporate exhibitions are back! At VKF Renzel, we have numerous products that are perfectly suited for your corporate exhibitions. Prepare your exhibitions in advance ensuring that you have the most suitable equipment such as crowd separators and name badges.Office Equipment That Your Company Cannot Do Without
21.07.2021
Within the world of business, there are some items which deserve their title as being ‘essential’. Without these products, you would find it incredibly difficult to operate in a proficient manner within your office space. From protective screens to noticeboards this blog post will discuss equipment that can positively benefit your employees. For those of you that need these to be highlighted in greater detail, VKF Renzel will have no issues in doing so.Does Your Business Need To Start Leafleting?
14.07.2021
Leafleting is still important and effective! There will naturally be a few of you reading this that will have reduced using leaflets in this day-and-age. After all, it would not take long to source electronic alternatives that can greatly expand your reach. That being said, here at VKF Renzel we are firm-advocates that this traditional form of marketing is far from being obsolete. If you would like to learn our thoughts on the matter, we invite you to continue your reading down below.Why Do Posters Continue To Be An Effective Marketing Tool?
07.07.2021
There is no-denying the fact that electronic advertising methods have seen a huge rise in popularity. Wherever you go, the chances are that you will spot LED billboards that display short adverts, as well as outdoor screens that can offer an interactive experience to audiences. However, there is certainly nothing wrong with staying true to your roots. If you take a look at the list below, you should hopefully begin to develop an understanding as to why posters remain just as relevant as they were a decade ago.Modern Alternatives to Traditional Leaflet Stands
30.06.2021
In truth, there are numerous advertising methods which have been proven to be effective, irrespective of the industry that they are deployed in. Some, such as brochure displays and leaflet holders, have been around for a number of years and have never ceased to prove themselves as effective, even in today’s digital world. However, if you are looking for a way in which to stand apart from the crowd, you may want to explore less traditional and more innovative options. As a leading retailer in this industry, VKF Renzel’s sales team will be glad to offer some guidance on what you could choose to invest in instead.The Advertising Techniques Which Are Often Overlooked
23.06.2021
As any firm which wants to be successful will testify to, it is vital to be able to attract new customers. Whilst you may have a devoted audience currently, sustainability only happens by continuously broadening your horizons. For this to become a reality, you need to employ first-class advertising tactics along with point of sale techniques, and it is here that VKF Renzel can provide some much-needed guidance. Being home to an incredible array of products allows us to advise on the advertising methods which are more often than not forgotten about, helping your company to increase sales.How To Improve The Quality Of Your Retail Display
16.06.2021
Retail and POS (Point of sale) displays are important to attract your customers. Trying to create a top-tier retail display is easier said than done; daily, thousands of companies try to achieve this goal, yet few can succeed. That being said, if you do find yourself in this type of predicament, there are certain POS products that you can utilise which will get you closer to a satisfactory standard. Here at VKF Renzel, we have been supplying such retail display and point of sale equipment for many years - if you would like our thoughts on the matter, feel free to continue your reading below.How Can You Improve Your Brochure Display Stand?
09.06.2021
This blog post will offer tips on how to improve your business results by utilising your brochure display stands to their full potential. For those of you that are new to the world of advertising, it is understandable that you may run into some difficulties in attracting prospective customers. You may be someone that believes that traditional methods are the best way to improve your business prospects, and that is why you are committed to using a brochure display stand.Health & Safety Products That Can Help Your Diners Feel Comfortable
02.06.2021
With diners now allowed inside your premises, it is imperative to keep the environment as clean as possible using a variety of hygiene products. Whilst nobody would argue that health and safety has ever taken a back seat in terms of importance, you cannot deny that there is more of an onus in the current climate to try and keep on top of cleanliness. To make this a reality, you must have the right tools at your disposal; without these, do not be surprised to see your customers going elsewhere for their meals. VKF Renzel has a large variety of hygiene safety products on offer ready for you to use.Traditional Advertising Methods Which Are Still Successful
26.05.2021
Advertising is a somewhat controversial topic, in as much as many customers resent the barrage of adverts that they are forced to experience on a daily basis. Many smaller companies prefer to adopt methods which are manual and traditional, with top-tier results often ensuing. When it comes to companies that can guide you through some of the most successful of these, VKF Renzel is undoubtedly one of the best.Could Poster Stands In The UK Make A Comeback?
19.05.2021
You would be forgiven for thinking that the time of posters has been and gone; whilst they were certainly a popular tool in times gone past, they have certainly had a fall from grace. However, there is evidence which points to a resurgence potentially being on the cards. Here at VKF Renzel, we are certainly of the opinion that this should be regarded to be a positive thing - you can find our reasoning on the matter detailed conveniently below.Highlighting the Cleaning Products That Are Now Considered to Be Essential
12.05.2021
Whilst you may have thought in the past that your cleaning routines were up to scratch, the likelihood is that the pandemic forced you to go back to the drawing board. Thankfully, there are various products available on the market that can help you to reduce the impact that these events have on your business. If you would like to familiarise yourself with the options that are now thought to be essential, we suggest taking a glance at the list below, compiled by the excellent VKF Renzel representatives.Outdoor Advertising Products That Your Restaurant Can Use
05.05.2021
As you will have likely noticed, companies are slowly-but-surely being allowed to re-open for business, thanks to the fantastic effect that the previous lockdown has had on curbing the infection rate of the coronavirus. In particular, cafes and restaurants are now able to serve outdoor customers, which is nothing short of excellent. Before you get ahead of yourself, however, it is vital that you invest in the right outdoor advertising units. This is where VKF Renzel enters into the picture; below, we have highlighted some of the options that could be just what your business has been looking for.The Products That Will Revolutionise Your Retail Establishment
28.04.2021
The world of retail is incredibly complex - trying to gain a significant market share entails fighting off various competitors, and this requires being at the top of your respective field. In truth, there are a number of viable ways in which to transform your establishment into one that cannot be beaten. Here at VKF Renzel, we are well-aware of the effects that products such as floor-standing posters can have. If you would like us to impart our wisdom unto you, all you need to do is continue reading.Products That You Need To Host Outdoor Dining Experiences
21.04.2021
After a torrid twelve months, businesses have finally been granted the opportunity to begin a phased re-opening, starting with outdoor dining. This has been fantastic news for those firms which operate in the hospitality sector. Before getting ahead of yourself, however, you need to take into account that in order to fully comply with the government regulations, there are certain products that you will want to acquire. If this is an area that you are somewhat unfamiliar with, you will be thrilled to learn that VKF Renzel is here to guide you through the different products that will be of paramount importance going forward.Best Ways In Which To Improve Your Shelf Management
14.04.2021
Being a retailer in the twenty-first century is notoriously difficult, not least due to the increasing trend of people doing their shopping online. The internet has led to more individuals focusing on convenience, rather than sheer quality. It is for this reason that it is imperative to optimise your operations, so that you can make sales to those who grace your establishment with their presence. A prime example of this is improving your shelf management, which is something that is often overlooked. If you would like some expert advice, all you need to do is listen to the words of VKF Renzel.Why You Shouldn’t Underestimate The Importance Of POS Retail Displays
07.04.2021
For those of you that operate in the retail sector, it will come as no surprise to learn that the POS displays that you are in possession of are slowly-but-surely growing in stature and importance. Although the high-street has certainly taken a major hit over the past twelve months, as things begin to reopen the situation will remain the same. To maximise your chances of making top-tier profit, it is vital that you take into account the points made by VKF Renzel below.VKF Renzel’s Products That You Need To Be Aware Of
31.03.2021
If you are someone that has been trying to improve the productivity levels of your employees, and think that subsequently, you need to begin investing in top-tier equipment, there is only one company’s name that you need to be aware of. For a number of years, VKF Renzel has specialised in supplying high-quality workplace apparatus. There are some products, in particular, which have remained in the public’s eye for some time; as a transparent firm, we are glad to walk you through some examples of these high-end units.Why Is Leafleting Such A Popular Method Of Advertising?
24.03.2021
Over the years, there have been various methods touted as being the best way in which to advertise to prospective customers. Since the turn of the century, many businesses have looked to electronic means as the way in which to achieve their desired goals. However, here at VKF Renzel, we believe that there is still much to be said for more traditional options. Case-and-point, leafleting has remained popular, despite the abundance of alternatives on offer. If you continue your reading, you can educate yourself as to why this is.How Could An Illuminated Display Transform Your Sales?
17.03.2021
Although you may not realise it, the simple act of illuminating products and advertising methods could have a profound effect on the success of your business. Up-and-down the country, business owners are realising that this small investment can produce lucrative rewards, and is, therefore, a worthwhile venture. Here at VKF Renzel, we have been supplying these types of products, alongside such items as floor-standing leaflet dispensers and brochure stands, for some time, meaning that we are perfectly-positioned to outline the benefits of these units.Preventative Measures That Can Help Your Business Fight COVID-19
10.03.2021
The chances are that your company have seen its traditional working routines disrupted enormously by the effects of the coronavirus. The country, as a whole, has been irreversibly changed due to the outbreak of this damaging pandemic, and you will have had to try and alter your methods in response to the rules and regulations that have been introduced. With the recent UK Governments roadmap set out, it is of upmost important to now ensure your stores area as safe as possible upon reopening.Ways In Which To Improve Your Business’ Marketing Strategy
03.03.2021
After the UK Government’s latest announcement, you most likely now have a roadmap of when you are able to reopen your store to the public. This exciting news may mean that for your business it is time to adapt your marketing strategy to make up for lost sales. During the lockdown conditions that the country has been under the last twelve months, companies have been forced to adapt the way in which they attract the attention of clients.5 Reasons Why Your In-Store Retail Displays May Not Be Working
24.02.2021
One of the major differences between brick-and-mortar and e-commerce retail is being able to physically show off your stock and enable your customers to interact with the items that you sell. In-store retail displays are the best way for you to draw attention to your merchandise and encourage your customers to make a purchase. On the surface, in-store displays may seem simple and predictable; set them up, stock them and watch shoppers head straight towards them, however, it isn’t always this straight forward. Despite the opportunity that retail displays provide, they are sometimes overlooked and aren’t always used to the best of their ability.Everything You Need to Know About POS Displays
17.02.2021
Displays are an incredibly important part of any store; whether you run a hardware store or a supermarket, you will want your products to be clearly displayed and easy for regular customers to find and understand. These displays (and accessories) come in all shapes and sizes and different displays will work more effectively in one part of the store than another. One of the most frequently discussed displays across lots of different industries is a POS merchandising display. If you’re new to retail and would like to find out more about what this actually is and how it benefits a store, here at VKF Renzel we’ve collated together little more information to increase your understanding.Which COVID-19 Safety Measures Should You Invest In?
10.02.2021
Regardless of the industry that you operate in, when the lockdown eventually lifts you will need to be wary of the coronavirus, and put into place adequate measures to protect not only your workforce, but also your customers. You may be unsure as to what products are best-suited to improve your environment - you will be thrilled to hear that this is not a decision that you have to make alone. Here at VKF Renzel, we have a vast collection of safety products; below, you can find some of our most prominent units.How To Ensure Your Valentine’s Day Stock Sells
03.02.2021
Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day. Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tipsWhy Retail Checkout Experiences are so Important
27.01.2021
There’s no denying that the retail shopping experience has changed dramatically over time, particularly with the introduction of technology both in-store (and evidently online). However, it is important to recognise that in-store shopping still plays a key part within the retail world, with so many people still favouring the choice of going into a physical store. Whether it’s to see an item in person, benefit from the direct advice of an employee or save on online shipping costs, in-store shopping continues to remain irreplaceable.A Look at the Hygiene Products That Are Still Important In 2021
20.01.2021
With 2020 completely flying by and 2021 already here it is still as important as it was last year to make complete use of hygiene products. Here at VKF Renzel, we are proud the present a wide range of hygiene unit, suitable for a variety of needs. As much as we’d like to believe it, the pandemic won’t just magically disappear which we have experienced with the announcement of yet another national lockdown. When things start to reopen again, hygiene products should be at the mindfront of all business owners. Therefore, if you’d like to learn a little more about which of these would be best acquired, all you need to do is continue reading.Simple, but Effective Ways to Attract More Customers to Your Store
13.01.2021
Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit. With everyone in a similar position, many store owners can feel as though they’re stuck in a rut with few solutions to make their shop stand out from competitors. With that said, there are some simple things you can to do ensure you are still getting the foot-traffic you require. Here at VKF Renzel we’ve put together a list of easy, yet effective ways you can attract more customers into your store.How To Increase Sales With Display Stands
06.01.2021
Simply put, a display stand is an advertising tool that is used frequently in retail. From a functional perspective, a display stand should hold your stock and grab the attention of customers. Your display stands have a direct impact on your product sales and when at their most effective they can dramatically increase your revenue. Display stands include everything from pavement signs and window displays to mannequins and dump bins. These days, they come in such a huge range of shapes and sizes, they can be incredibly creative and really, the possibilities are endless in this regard. If you’re looking to get the most out of your display stands and increase your sales through this effective advertising tool, keep reading.How To Refresh Your Displays For The New Year
30.12.2020
Now that Christmas is over and we are shortly entering a new year, now is the perfect time to give your store a refresh. Taking down the Christmas displays and decorations is guaranteed to leave your space looking sparse and quite sad, neither of which will help your sales. Take some time to look around and see what changes you can make to transform the look of your store for the start of 2021.Which Exhibition Units Should You Look Out for in Preparation of the New Year?
23.12.2020
If you’re a company that strives to be one of the leaders within your respective field, you will undoubtedly recognise the importance of trade shows. These serve as one of the best ways in which to unveil new products and services, as well as demonstrate why potential customers and clients alike should put their faith in you. For many years, we here at VKF Renzel have dedicated ourselves to providing the best products for these types of events – here you could learn about the must-haves for the upcoming year.A Guide to Event Equipment That You Can’t Ignore for the New Year
16.12.2020
Though 2020 has been a year of turbulence and unrest, things are slowly, but surely beginning to get back to a semblance of normal. Christmas is fast approaching and, in its wake, there are countless offers to be enjoyed and taken advantage of. Whilst exhibitions are not currently taking place, this does not mean that you cannot take the necessary steps to prepare for the future.Tips for Getting People to Purchase in Your Store
09.12.2020
There is so much competition in every industry, which is only growing on a daily basis, and businesses are constantly faced with the task of getting people to purchase with them, rather than with their competitors. If your shop is on a street with other stores selling similar products, then you have to think outside the box with your marketing techniques to ensure that your customers stay loyal and aren’t tempted by your competitors’ actions.Accessories That Make for Excellent Corporate Christmas Gifts
02.12.2020
As you probably already know, Christmas is recognised to be a time for giving. Often, this relates solely to your friends and family, however you should not discount the potential goodwill that can be generated when sending presents to your clients and associates. Not only can this cement business relationships, but it can safeguard arrangements which were perhaps becoming slightly tenuous.Why You Should Never Overlook Your Store Layout
25.11.2020
As a retailer, you will understand how important it is for you to provide high-quality products and amazing customer service in order for your business to thrive but, unfortunately, it isn’t uncommon for people to overlook the importance of store design and layout too. Whilst your layout may just seem like one of those things that aren’t critical when it comes to sales and profit, this really isn’t the case.A Look at the Hygiene Products Everyone Will Be Grabbing Once Christmas Is Over
18.11.2020
With this year completely flying by, you may not realise that Christmas is slowly, but surely creeping up on us. People are beginning to buy presents in preparation for the inevitable rush that will take place at the beginning of the winter season. However, much of this will be online, as many customers are understandably a little nervous about going into shops. Here at VKF Renzel, we are proud the present a wide range of hygiene unit, suitable for a variety of needs.Which Office Equipment Will Be Popular on Black Friday?
11.11.2020
Black Friday is an occasion which is hotly anticipated and growing in popularity year on year -prices are slashed and the retail world becomes abuzz with activity. Should you be a business owner, this is the perfect moment to start browsing through products and equipment which you can implement within your establishment to help you have the most successful Black Friday yet. Here at VKF Renzel, we are privileged to have a keen understanding of this ‘celebration’; as such, we are happy to be able to impart some of our wisdom and advise about some of the corporate equipment that we can envision becoming bestsellers in 2020.How to get your retail store ready for winter
04.11.2020
Although we’ve not yet entered the winter season just yet, the weather has made it clear that we are certainly getting closer. The lead up to any season or event plays a pivotal role, as it’s essential to alter certain designs, layouts and themes in your store to garner further attention for that time of year. As a result, there has never been a more important time that now to get your retail store ready for winter… but how should this be done?Creating an Effective POS Display
28.10.2020
As the owner of a retail space, no matter what you sell, you should never underestimate the power of a good point of sale (POS) display. In this day and age, there is so much focus placed on digital marketing that it is easy for retailers to lose sight of the importance of in-store marketing. Effective POS can have a dramatic impact on the number of products that you sell and the overall profit that you makeMerchandising Tips For Christmas
21.10.2020
Merchandising Tips For Christmas We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy. When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.The Benefits of Seasonal Retail Displays
14.10.2020
Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.Black Friday Tips to Help You Boost Sales
07.10.2020
Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!Christmas Displays For Your Bar or Restaurant
30.09.2020
It is never too early to start thinking about your Christmas display ideas. Making sure you have all of the appropriate display materials early is essential in ensuring a smooth display change transition. As time passes and we move closer to December we can pretty much guarantee that you will start to take more bookings for most evenings and weekends until the new year. Many people talk about being in retail during the festive period but it is an insanely busy time for bars and restaurants too. This is probably the time of the year that you will make the biggest profit so it is important to put all you can into this month.Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020
Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year. If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.Retail Display Ideas to Try in Your Store
16.09.2020
Creating a new look for your store can be exciting. Regularly rearranging your stock is good for so many reasons and it is always advised, no matter what products you sell. Retail displays and visual merchandising are, and will always be essential in capturing the attention of customers and converting browsing into sales. One of the main reasons why people still decide to shop in-store rather than online is to see your merchandise in person and this is all the more reason to design eye-catching retail displays. If you’re wanting to explore some new ideas next time you rearrange your displays, then keep reading today.How To Prepare Your Store For Christmas
09.09.2020
Christmas is one of the busiest times of the year for retailers and no matter what you sell in your store, you can almost guarantee you will be getting increased foot traffic than you are typically used to. The festive season can be daunting for anyone working in retail and not preparing for the lead up to Christmas in advance can leave you in all sorts of trouble. The last couple of weeks before the big day will likely be the busiest of the entire year, so ensure that you put a plan in place with plenty of time to spare in order to guarantee that you’re prepared for the pre-Christmas rush. Here at VKF Renzel, we have put together a list of easy ways you can help prepare your store for Christmas; with our help, you’ll be equipped to tackle everything that’s thrown at you this December.Hygiene Management Tips For Your Pharmacy
02.09.2020
During the current uncertain times here in the UK, as we fight COVID 19 many people are relying on the NHS more than ever before. Whilst many people are working from home, both GP surgeries and pharmacies continue to be busy and their staff are continuing to help those that are in need.Equipment That Is Vital In Every Commerical Office
26.08.2020
Every day, there appears to be more and more items cropping up within offices, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving accessories or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.5 Advantages of Using Brochures
19.08.2020
So that your business can continue to grow and develop, it’s key that you market correctly and effectively. In recent years, there has been a significant increase in digital marketing practices, which while effective when done correctly, it’s led to one of the most powerful techniques becoming greatly under-appreciated - brochures.Breaking Down The Best Outdoor Advertising Equipment
12.08.2020
Due to the sheer volume of companies that are present in the country in the twenty-first century, it can sometimes be difficult to make your business stand out amongst its various competitors. However, this is not to say that it is impossible - you simply need to adopt the right strategy. As many will already know, first-class visuals are vital to a successful campaign. For this to become a reality, you need to invest in the right type of advertising equipment. This is where you are best-served coming to us here at VKF Renzel, the home to some of the finest advertising materials on the market.Digital Products That Will Revolutionise The Way You Conduct Business
07.08.2020
Over the last twenty years, the number of breakthroughs has been staggering. Digital displays have improved year after year, allowing people to enjoy pictures of pristine quality. Similarly, there seems to be no limit to the capabilities of these devices. Indeed, a number of products have begun to have been developed for specific use in the working world. Should you wish to find out what these are, look no further than VKF Renzel for a more in-depth explanation.Choosing The Best Poster Display For Your Needs
04.08.2020
When promoting something, whether it is a service, offer, event or product, many people use a poster as part of their marketing campaign. There is no denying that they can be incredibly beneficial; even in a world where online marketing is so popular, posters still manage to reach your target audience.Equipment That Is Vital In Every Commercial Office
29.07.2020
Every day, there appears to be more and more items appearing within an office, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving options or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.How To Guarantee Sales With Your POS Display
28.07.2020
If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.Stationary Essentials That Your Office Can't Do Without
27.07.2020
Anyone that works in an office environment can tell you that there are certain items which they would not be able to live without in the workplace. They seem relatively mundane and unimportant, but if they were to be taken away, you would see productivity fall drastically. Whilst rather inexpensive to buy, they play an integral role in a fully-functioning office. If you are unsure of what these stationary essentials are, VKF Renzel are on-hand to provide you with a brief education on the matter.Why Digital Signs Are The Way Forward
24.07.2020
The twenty-first century has been dominated by the evolution of technology; on an almost-daily basis, new developments are being made, all of which are designed to make our lives more convenient. However, what cannot be ignored are the prospective business-related applications that these products have. No longer do you have to resort to advertising your company on a double-sided sign on the street. You can now use a wall-mounted digital sign, that is an improvement in countless ways. If you would like to learn more as to why you should invest in this upgrade, the team here at VKF Renzel are happy to offer some insight into the matter.Measures to Take When Reopening Your Shop After Lockdown
22.07.2020
Over the course of the year, the world has been turned upside-down by the coronavirus pandemic. Our perception of ‘normality’ has been completely shattered, with social distancing becoming the new normal. Thankfully, here in the UK, restrictions are gradually being eased in an attempt to try and get back to how things used to be. Unfortunately, this is not a simple process with the risk of infection remaining. As such, if you are a shop owner during this turbulent time, it is important to know the measures that you need to take when reopening - this is where VKF Renzel can provide you with some much-needed help.The Importance of Visual Merchandising
16.07.2020
As a shop owner, you will have probably heard of the term ‘visual merchandising’. When used in the context of retail merchandising, visual merchandising relates to the way that store can make their spaces more attractive, presenting products in a particular way that leads to a positive shopping experience and increases the number of sales.Equipment You Need to Have in the Office During the Coronavirus Pandemic
10.07.2020
Lockdown has sent the business world into a spiral, and social distancing has all but confined people to their homes. Thankfully, after months of the country being essentially shut down, there is a light that is beginning to shine at the end of the tunnel. This does not mean, however, that things are going back to normal - a number of precautionary measures will need to be taken to ensure that there is not a second wave of infections.Keeping Your Customers Safe During COVID-19
07.07.2020
The COVID 19 pandemic has been impacting the UK for many months now and there are numerous changes that have been made to people’s everyday lives. Whilst the majority of stores that are considered non-essential have been closed for some time, we’re beginning to see a gradual reopening of many businesses throughout the UK.Ways to Protect Your Retail Staff During the Coronavirus
07.05.2020
Since the World Health Organization declared COVID-19 a pandemic, many businesses have been worried about protecting their employees whilst they’re at work during this time. Thankfully, the majority of people are able to work from home, however there are still essential workers that will be going about their daily lives as normal helping the general public and the number of those working from home will only continue to dwindle down as lockdown measured begin to ease.6 Ways to Improve the Look of Your Exhibition Stand
24.04.2020
Exhibiting is a big investment in both money and time. So, if you’re going to do it then make sure you do it right. Attendees at exhibitions are constantly bombarded with colours, lights, sales talks and giveaways. It is down to you and your team to ensure that your pick the right exhibitions for your brand and that your exhibition stand doesn’t get lost in the crowd.Why Effective Shelf Management is Vital
01.04.2020
For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.Choosing the Best Leaflet Display
26.03.2020
Leaflets and brochures are used in the majority of industries for various reasons. Whether you’re advertising a product, raising awareness of an issue or informing people about your company and products/services on offer, then a leaflet is one of the best ways to do so. When they are used correctly, leaflets can lead to increased sales and attract more customers to your business.Simple, Yet Effective Ways for Businesses to Improve Hygiene | VKF Renzel UK
24.03.2020
With the current ongoing situation, it’s clear to see why more and more people are taking improved sanitation and hygiene increasingly seriously. With Coronavirus spreading at an exponential rate, it’s important to consider what can be done to protect both employees and customers from the spread of germs and bacteria.The Importance of Using Display Stands
20.03.2020
All shop owners have the same objectives: to get customers into their store and have them to purchase something. Whether you own a bakery or a fashion store, there are some essentials that you simply must-have to make this happen. One of the most important pieces of furniture that you can have is a display stand.How to Encourage Passersby to Eat at Your Restaurant
09.03.2020
The restaurant industry is one of the most competitive. If your restaurant is in a busy town or on a high street, then you can almost guarantee that you will have a vast amount of competition. Serving the best food in the world isn’t always enough to fill your restaurant night after night, of course it helps, but you should be considering what else you can do to entice people in.Effective Approaches to Displaying Prices in Retail
21.02.2020
It’s highly likely that customers will determine whether or not they will purchase a product solely based on the price of the item, but that being said, one of the other influences that will play a pivotal part in the buying process is the manner in which prices are displayed.Simple, but Effective Ways to Attract More Customers to Your Store
13.02.2020
Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit.5 Benefits of Attending an Exhibition
10.02.2020
Trade shows are a traditional way to market your product, service and business; they have been popular for many years. With advances in social media marketing and internet technology, companies may feel as though exhibitions and trade shows are outdated, but this couldn’t be further from the truth.How to Create an Excellent Retail Checkout Experience
31.01.2020
Shop owners spend a lot of time ensuring that their shop is welcoming and that their products are displayed well. Whilst this is essential and will entice customers to buy more, what about your checkout area? This is a prime place and time to please your customers, after all, this is where they will be physically parting with their money.Why Retailers Should Already Be Thinking About Valentine’s Day
27.01.2020
After Christmas and the January sales come to an end, soon after the next big event in retail is Valentine’s Day. There is no rest in the world of retail - as soon as one big promotion is over, the next will begin. Many people are unaware of just how much preparation goes into in-store events and how far in advance this preparation should really start.The Different Types of Point of Sale Displays
Point of sale display stands are a crucial visual merchandising technique which is great for drawing attention to products and brands in retail stores. They are known to be a very impactful way of upselling to customers and increasing their spend-per-visit.
How to Make the Most of Business Exhibition Opportunities
Exhibitions and trade shows can be incredibly beneficial for businesses, allowing them to showcase their products and services directly with potential customers and generating further leads. If they are carried out in the right way, these events can be incredibly rewarding forms of marketing, as they are open to a large and sometimes diverse range of audiences.
4 Point of Sale Display Design Tips
The retail industry is incredibly competitive, so it is very important to establish methods to help your business stand out from the vast competition. Point of sale displays would be an excellent addition to your visual merchandising and can be used to maximise the visibility of promotions and products and, ultimately, boost sales.
The Benefits of Point of Sale Displays in Food Retailing
In the critical moments where a consumer is finalising a purchase in a store, point of sale displays can be a huge influence. They give retailers the opportunity to push for the impulse purchase by showcasing spotlight items, especially when used consistently and effectively. So, what are the benefits of point of sale displays?