Point of Sale Display Blogs From VKF Renzel UK
Explore our collection of useful point of sale display blogs, curated by industry experts. Looking for something specifc? Narrow down your options with the side menu to find the relevant information for your business needs.Additionally, check out our Industry Guides to find industry specific advice within your relevant field.
Why our post and base sets are the solution to your queue guidance management: an effective solution for your business
03.04.2024
One thing that many brick-and-mortar businesses struggle with is managing their flow of traffic. Not conventional traffic like that of cars, but that of people. It's one thing to have a successful, progressive business that stands out to customers. It's another way to manage a mass of customers wanting to engage with your business. To remain competitively viable, businesses need to provide their customers with a pleasant customer experience. Any customers not sure where they need to go or having to wait in excessively long queues can lead to frustration and have an overwhelmingly negative impact on the customers shopping experience.The advantages to be had from utilising Acrylic POS Displays
14.03.2024
Despite being thought of as cheap and not important, acrylic displays can have a hugely beneficial impact on your business. These types of displays are essential for your business. This is for a multitude of reasons, but the most important part of using acrylic displays? Communication. To succeed in the ultra competitive environment of today's business landscape, businesses need to be able to communicate with their target audience. It has become increasingly difficult to share information with your audience. Online is always available but doesn't have the same impact as traditional, tangible marketing.Mobile Counters are the key to success at tradeshows, exhibitions and events; here's why…
28.02.2024
When exhibiting at events and exhibitions it is crucial to stand out to your prospective customers. This exposure to people is the opportunity to present products, services, brands, etc. directly to your target audience. Display equipment is important for displaying the right information. However, it is important to be able to distribute marketing materials and have a “base of operations”. This is where our counter displays excel. They are lightweight counters that are an excellent place to give our marketing literature, promotional items and information. Counters are simple to set up and assemble. A perfect way to build brand reputation with prospective customers.How Roller Banners are THE display solution you need to invest in
24.01.2024
As many exhibitors and event organisers will know, it is becoming increasingly more difficult to reach through to the target audience. With the implementation of online marketing, competition with competitors is fierce and unrelenting. Despite this, there are practical solutions that will enable you to stand out to customers. Take the humble roller banner, an inexpensive display tool that is easy to transport, sturdy and has a huge graphical to maximise on advertising and promotion. This is an innovative way to stand out to your target audience. We have a plethora of display banners available at VKF Renzel UK, but today we will be focusing on roller banners.The Perks of Affordable Acrylic Displays for your Businesses
03.01.2024
To compete against rival competitors as a successful business is becoming increasingly difficult. With fierce competition online, it is crucially important that any businesses marketing efforts make a lasting impression. Whether you're a retail store, a restaurant, or a corporate office, the way you present your products and information speaks volumes about your brand. It gives a higher level of professionalism and will ensure you consumers are equipped with all the information they need to make an informed decision. One versatile and cost-effective solution gaining popularity across industries is the use of acrylic displays. In this blog post, we'll explore how acrylic displays are an affordable and space-saving solution for businesses of all types.Embracing Snap Frames: A Sustainable Display Solution for Your Business
29.11.2023
In the dynamic, ever changing world of visual communication, the continued significance of traditional marketing methods cannot be understated. Whether you're promoting your business, brand or product, the way you present your content matters. Snap frames are a well recognised display solution, that is seen and used in countless businesses and industries. This is thanks to: their practicality, their affordability and their functionality.Making the Most of Graphic Display Space: The Power of X Banner Displays in Business and Exhibition Environments
01.11.2023
In the world of both business and exhibitions, first impressions are very important. Your businesses first impression has a huge impact on a prospective customer. Their first impression of you can be the difference between them doing business with you or your competitor. Whether you are promoting your products or services at a trade show, conveying important information at a corporate event, or enhancing your office decor, the visual impact you create can make all the difference.Enhance Your Business Visibility with our Product Display Stands
26.10.2023
All businesses have the burning desire to make a lasting impression on consumers. They want to be the first choice in their customers minds, far above that of their competition. One of the fundamentals of marketing is showcasing why your brand, your business, your products are the best option! Whether you're a retailer, a service provider, or an exhibitor at a trade show, acrylic display solutions can be your secret weapon.The unmissable benefits of using A Boards: A Marketing Marvel
11.10.2023
It is incredibly crucial in today’s competitive business world to grasp the attention of potential customers. It is a constant challenge that all businesses need to manage. A versatile solution that we can provide here from VKF UK are A boards. These long-standing displays have stood the test of time as they are commonly used by many types of businesses. These portable and attention-grabbing displays offer businesses a unique way to communicate messages, promotions, and branding in a highly visible manner. In this blog, we will explore the benefits of using A boards and delve into the different versions we have on offer – all suited for different types of business.The Impact of Outdoor Advertising on your business performance
27.09.2023
Outdoor advertising may seem like a dated form of marketing and promotion that has been surpassed by digital marketing. However, it remains a powerful and effective tool for businesses that are looking to attract local customers and create a stronger brand presence. Among the various outdoor advertising methods available, Gazebo Tents, A Boards, and Pavement Wind Signs are just three versatile and impactful options.Snap Frame Displays: A Versatile Marketing Tool for Every Business
20.09.2023
In the fast-paced world of business, grabbing your audience's attention is becoming increasingly more difficult and is crucial to success and outcompeting competitors. Whether you're running a retail store, a restaurant, an office, or participating in a trade show, effective visual marketing communications can make all the difference.The fundamental benefits of UV printing and how your business can utilise our very own printing services
13.09.2023
In the ever changing and developing world of printing technology, UV printing services have always been a reliable print solution for many types of business. Traditional printing methods are becoming overshadowed by the brilliance of UV printing, and for good reason. If you're curious about what UV printing can bring to the table, you're certainly in the right place. In this blog post, we'll explore the many benefits of using UV printing services and how we can offer assistance to you as a proud UK manufacturer.Making the Most of the Summer with Outside Advertising
09.08.2023
The summer is very much around the corner. There is better weather, longer days and the chance for you to take advantage of summer advertising. For many businesses, the summer is the best time to be open and advertise because potential customers will be out and about, soaking up some of the vitamin D that they’ve been denied the rest of the year.Why Attending a Corporate Exhibition is a Good Move
26.07.2023
Corporate exhibitions and trade shows have become increasingly popular in recent years, despite the fact that much of the world has turned to digital marketing to promote themselves. Trade shows and exhibitions will always have a place within business, specialised events where consumers can explore the varying companies within industries.Ways to Make the Most Out of your Exhibition Wall
12.07.2023
An exhibition wall is an excellent way for you to catch the eye of potential customers at tradeshows and events. Whatever market you might be operating in, it’s going to be fiercely competitive and getting your brand in the face of consumers is crucial to your business’s success and growth. This is something that we’re here to help you with. At VKF Renzel UK, we have an amazing selection of different exhibition walls and want to ensure all of our customers can maximise the most of their exhibit.Choosing the Right Menu Holders for Your Restaurant
28.06.2023
There are many facets to running a successful restaurant, from finding a great chef and stocking a wide-ranging selection of drinks for your bar to securing the high-quality ingredients you need and building a good reputation in the local area.Five Ways to Increase Retail Sales by Using Shopping Baskets
21.06.2023
As ubiquitous to shops as carrier bags and barcodes, the humble shopping basket is much more than just a convenient container for customers to carry their items in. When utilised strategically, shopping baskets can become a powerful asset that will help you to boost your sales from a surprisingly small initial investment.Merchandise Your Retail Shelves Like A Pro
14.06.2023
As important as it is, the retailing world is about so much more than just selling products. Retailing is also about creating a shopping experience that stimulates customers' senses, kindles their desires and makes shopping not just a necessity, but an engaging and satisfying journey. This has never been more important for physical retail stores in the never-ending push-back against online stores.Top 10 Alternative Ways to Use Pegboard Displays
07.06.2023
Today, we’re exploring the endless versatility of one of our most popular products: the humble pegboard display. In this post, we're taking a detailed look beyond the conventional applications of pegboards, which have long been used in retail settings to provide a universal, highly adaptable and uniform way of displaying a whole range of different merchandise.The Advantages of Using Chalkboards for Your Business
31.05.2023
Chalkboards continue to offer a colourful, unique and authentic way for businesses to communicate with their customers. In this blog, we’re looking at the top five advantages of using chalkboards for your business, including affordability, customisability and portability.What You Need to Know About A-Boards: A Versatile Outdoor Advertising Solution
24.05.2023
A boards are the solution for promoting business and are great when placed on pavements, outside shops or pubs and are used to promote products and services.How Does Visual Merchandising Increase Sales?
18.05.2023
In today’s highly competitive retail landscape, where online shopping is thriving and there’s more competition than ever before, visual merchandising plays a crucial role in enticing customers into physical stores.What Are the Environmental Benefits of UV Printing?
10.05.2023
Ultraviolet printing is a crystal-clear digital printing technology that we at VKF Renzel use to vibrantly reproduce your artwork, on our state-of-the-art in-house UV printing machines. UV printing can be used to showcase your unique designs on a myriad of materials, including ACM, vinyl, PVC, acrylic, wood, glass and more.Refresh Your Retail Display in Time for Summer
03.05.2023
Spring is in full swing, the weather is getting warmer and the evenings are drawing out, which can mean only one thing - summer is almost here! While everyone is booking holidays, updating their wardrobe and generally preparing for the sunny season, it’s the perfect time for business owners and managers to look at sprucing up retail displays and adding a touch of seasonality to branding and advertising.How to Create the Perfect Estate Agents Window Display
26.04.2023
Window displays are essential for any high street retailer to draw in customers, especially as it is such a competitive space to operate. Many stores use their window displays to showcase the products they offer inside.Setting Up Your First Pop-up Shop – Where to Start?
19.04.2023
A pop-up shop is a worthy investment that can increase your retail presence in a cost-effective way – and on a short-term basis.Incorporating Cross-Channel Marketing into Your Business Signage
12.04.2023
In today’s digitally focused world, it’s important for businesses to ensure their brand is cutting through the noise and grabbing the attention of your potential customers in as many places as possible – using a strategy known as cross-channel marketing. Cross-channel marketing involves using avenues such as email, social media, search engines, print and mobile apps, to deliver a consistent marketing message and experience to your existing and future customers.How do you Maximise Shelf Space in Retail?
05.04.2023
Maximising your shelf space is essential in all kinds of retail, whether you run a quirky, small-town boutique or a large-scale chain of high-street stores.A Complete Guide to UV Printing
30.03.2023
At VKF, we pride ourselves on producing high-quality UV prints of all types and sizes, to complement the vast array of point-of-sale, display and advertising aids we supply for your business. But what exactly is UV printing and why is it the best option when it comes to marketing your products and services?Why are Logos Important in POS Marketing?
22.03.2023
Point-of-sale – or POS – marketing essentially refers to all kinds of promotional tactics employed directly in the area where customers make their purchases. For instance, you might promote complementary or tempting high-ticket items in a handy display right next to the checkout, to encourage customers to add further products to their basket before payment. Likewise, you might advertise your loyalty or rewards schemes right next to the tills, whilst also offering customers low-ticket items at a discounted price.How to Increase Bar Sales with Signs for Pubs and Bars
15.03.2023
You’ve planned your menus, stocked up on the best ales the world has to offer and spruced up the inside of your bar or pub with comfy seating, cosy décor and inviting plants. But how do you get customers to hop on board and enjoy your fantastic offering?Tips For Merchandising in Your Butcher’s Shop
08.03.2023
Merchandising is an essential aspect of running a successful business, even a butcher's shop. It involves showcasing your products in a way that is visually appealing, organised and easy for customers to navigate.Digital Signage Mistakes to Avoid
01.03.2023
Whether it’s in a retail store, a corporate office or a public space, digital signage can be a powerful tool for communicating with both customers and employees. However, as with any technology, there are pitfalls that must be avoided to get the best out of your advertisingHow to Use Acrylic Sign Holders for Public Safety Information Displays
22.02.2023
Acrylic sign holders are a practical, cost-effective way to display vital public safety information in an aesthetically pleasing and organised manner. Not only do these sign holders create clear visibility for your message, but they also engage the audiences who see them thanks to their sleek design.Top Tips To Prepare For A Business Exhibition
15.02.2023
Business exhibitions are an essential networking opportunity, allowing you to connect with key members of your target audience if successful.Do Offices Benefit from Leaflet Holders?
08.02.2023
Office spaces are constantly evolving, as businesses strive to ensure that their environment is conducive to productivity, organisation and morale.Common Visual Merchandising Mistakes in Retail Stores that you Should Avoid
01.02.2023
Retailers often make mistakes when it comes to the visual merchandising of products, which can lead to poor sales and an overall negative customer experience. While there is no right or wrong way when it comes to displaying products and visual merchandising, it’s important to cater to your customer. Understanding your target customers and how they are likely to behave in your shop helps to ensure that your visual merchandising portrays the relevant information and products that they want to see.Can Point-Of-Sale Displays be Sustainable?
25.01.2023
Businesses are continuously looking for ways to make their products and overall brand identity more sustainable. Using point-of-sale (POS) displays can be a great way to achieve this. POS displays enable retailers – and an array of other industries – to advertise products in the consumer’s line of sight to help boost sales.What Are the Benefits of Display Baskets?
18.01.2023
When you own a business, the layout and organisation of the space couldn’t be more important. You want to create a layout that draws your customers in and encourages them to spend longer browsing your products. Your business space should tell a story and really sell your brand and products to consumers.Outlining the Benefits of Digital Signage
11.01.2023
Happy new year to all of our readers! We hope everyone enjoyed their well-deserved time off and wanted to give you a warm welcome back to our blogs in 2023. It is great knowing that our Blogs are such a popular feature of our website and we are grateful for the continued readership. Now, without further ado, time for the first Blog of 2023 – Outlining the Benefits of Digital Signage! Digital Signage has been rising in popularity for a number of years and their dominance in retail space is second to none. Modern, stylish & interactive, digital displays give your displays a competitive edge. Digital Signage allows you, as a business, to showcase your products, services and offers in the best possible way. It is this flexibility that has facilitated their popularity, especially as they increase engagement with your potential customers.Pegboard Hooks in Retail; Your Guide to Versatile Display Solutions
14.12.2022
If you’re looking for a way to improve your display's versatility and flexibility, then we recommend investing in our pegboard hooks. Pegboards allow users to create their own elaborate displays which will transform a retail space. Whether users hang product items, build shelving displays or want to utilise pricing labels, pegboards can be built up however the user requires.Shopping Baskets; A Small Detail that Can Make a Big Difference
30.11.2022
Shopping baskets are a really important part of the retail shopping experience. They allow customers to carry & buy more within a shopping space. Not only are they designed to make shopping so much easier, they also provide a comfortable experience, without any risk of dropped items. Just having the option available ensures shoppers won’t have to clumsily carry products to the till. A customer struggling to carry goods through your store will impact negatively on your business’s reputation. Thus, we implore you to invest in some suitable carrying baskets. We here at VKF UK are confident we have the Shopping Baskets you need for your business!How your Event Can Benefit from a Pop-Up Display
23.11.2022
If you’re planning on heading off to an exhibit, an event or a tradeshow, then you’ll want to make sure that your stand is as interesting and eye-catching as possible. One of the best ways for you to do this is by investing in Pop-Up Displays. The initial cost is definitely an investment but it will be worth every penny. Our team at VKF Renzel can suggest a range of excellent Pop-Up displays, which you can use time and time again to help draw potential customers to your booth. But how do our Pop-up Displays help you? What advantages can they bring to your displays? Below, we have put together a number of advantages of a Pop-up Display and how you can benefit from them.Are Leaflet Wall Displays Coming Back into Fashion?
16.11.2022
With the technical capabilities that companies now have access to, it is no-surprise that marketing tactics have seen a major shift in recent years. Depending on the business, you can now find large firms pouring their budget into television adverts, radio commercials & internet communications. That being said, there is still a place for traditional marketing tools such as leaflets, brochures & flyers. Organisations should look into taking advantage of Leaflet Wall Displays. In this week’s blog we explain a little more about how Leaflet Wall Displays can be a great tool to implement into your business.Can Point-of-Sale Displays Really Make a Difference?
09.11.2022
Point-of-sale displays are the displays that are placed at the area where purchasing occurs, exploiting impulsive shopping to boost sales. The idea is that, by putting high demand products in the eye of your customers, they are more likely to be picked up before they get to the checkout. If you’re thinking about boosting your sales by bolstering products with point-of-sale display, why not read through todays blog to see how our POS displays can help you?Things To Consider When Purchasing Brochure Holders
26.10.2022
The majority of marketing is digital nowadays, as it is extremely effective, affordable and modern. A significant number of organisations still use brochures and leaflets to get a message across. This can be for a multitude of examples, such it being industry standard for a certain industry to have brochures/leaflets. Furthermore, traditional advertising is essential for tradeshows/exhibitions as they are key to generating exposure.Why Sneeze Guards Are Still Important
19.10.2022
Even though the worst of the pandemic is long gone, many people still want some form of hygiene solution when visiting a business. Even though almost all restrictions have now been lifted in the UK, the importance of using protective equipment remains the same for the health of both your employees and your customers. Since the pandemic, expectations on businesses have completely changed with decent hygiene being an expected requirement. Hygienic protection walls, commonly referred to as sneeze guards, have been very sought-after over the past couple of years and they are still being used in public places like retail stores, restaurants, bars and cafes.How Our Bespoke Service Can Help you?
12.10.2022
Here at VKF Renzel, we are leading supplier of acrylic and PVC POS products. All of our products are designed to improve our customer’s point of sale displays. But we do more than just stock practical products, we also design and manufacture them. This offers us the flexibility to create the products that our customers actually need rather than just settling for what they can find with mass manufacturers.Leaflet Display Stands; How Can you Benefit?
05.10.2022
Have you been considering installing leaflet displays in your shop or office? Are you going back and forth about whether or not they’re a worthy investment? Would you like some advice from a team that knows a thing or two about POS displays? Then this is the Blog that’s right for you. Leaflets are an excellent form of advertising, known to all as a very traditional form of Marketing. Despite the constant push towards businesses needing to move towards digital marketing/advertising, there will always be a place for traditional methods. This is particularly important in physical places such as retail stores or exhibition events.How The VKF Renzel Industry Guides Can Benefit Your Business
28.09.2022
Point of sale (POS) displays are something that businesses across all industries should be using and they are strategically placed to draw the customers' attention to products and encourage impulse buying. POS displays can vary quite significantly and there are lots of different ways you can display your products and communicate product information.Outlining the Leading Point-of-Sale Materials to Invest In
21.09.2022
When it comes to boosting your sales, there is nothing more important than your point-of-sale materials. Your point-of-sale displays are designed to catch the eye of your customers and encourage them to make some impulse purchases. POS Displays will help products become more inviting and appealing to shoppers, making them more likely to buy more when shopping. This will assist in any business in boosting its sales.Exploring the Benefits of the Bottle Shelf Pusher System
14.09.2022
If you sell drinking products such as cans & bottles, then you may want to invest in a Bottle Pusher System. These systems help to keep your drinks neat, tidy and organised; a useful resource for both you and your customers. Bottle Shelf Pusher Systems can be used within fridge units or on any standard shelving unit. You can find these practical Bottle Pusher Systems here on the VKF Renzel website, where we carefully design all of our products to help improve your customers shopping experience.Equipment Which Is Essential For A First-Class Event Stall
07.09.2022
The moment you walk into a Tradeshow, it will become immediately apparent to you that there is much preparation to be done to ensure that you are able to leave your mark on the various attendees. Whilst you will have undoubtedly spent countless hours ensuring that your portable literature is suitably informative, it is important that you do not overlook the need for an aesthetically pleasing stall. This is where the team here at VKF Renzel can provide you with some much-needed assistance - below, you can find a guide to some of our specialised equipment that might appeal to you and help you transform your display options.The Advantages of Using Display Baskets In Your Store
31.08.2022
Regardless of what type of Retail store you own or how many different products you sell, having the right displays is crucial to your ongoing success. Customers want to be able to visit your store, browse through your product range and easily find the items that they’re looking for. Thankfully, there are a number of different ways you can display your products and you won’t struggle to find a suitable solution from our vast array of offerings on our website!The Importance of Professional Business Exhibitions
24.08.2022
If you are a new company that is looking to put its foot into the door of success, or are an established brand that has a new product that you are trying to launch, it is extremely important that you make an effort to attend business exhibitions. They are a way in which to connect with your target audience, as well as gain attention from media outlets. Here at VKF Renzel, we are proud to be suppliers of exhibition-specific equipment. As such, we are well-placed to advise you on the main reasons as to why these exhibitions can be positive for your business. Check out our Blog below!VKF Renzel - Ideas for Practical Shelf Management
17.08.2022
Messy, overfilled or underfilled shelves can be a real turn off for many customers. It implies that you don’t really care about the customer or the products that you’re selling to them. And customers can be very good at jumping to conclusions about why this might be, leading you to lose out on sales. This is something that you’ll want to avoid through good shelf management, something that is made very easy with the help of our practical products from VKF Renzel.Why Should Your Employees Wear Folding Face Shields
10.08.2022
Face Shields are still an important part of day-to-day life in many industries. Health care professionals still need to ensure they minimise the spread of germs, bacteria, covid etc. and Face Shields are an excellent way to do this. Up and down the country, businesses have been ravaged by the devastating effects of the pandemic. Many businesses have had to temporarily close down for extended periods, leading to worsening financial situations.The Best Locations for Hand Sanitiser Holders in Retail Stores
03.08.2022
Since the start of the pandemic those many months ago, an emphasis has been placed on good hand hygiene. And despite Covid restrictions falling, there are still new found expectations in hygiene safety in any sort of business. Frequent hand washing and using hand sanitiser remains to be of the utmost importance in the prevention of spreading germs and bacteria.Should Your Firm Invest in Point-of-Sale Tablets?
27.07.2022
The modern business world of Marketing has been totally revolutionised by the technical advancements that have become available in the 21st century. No longer are firms being forced to rely on traditional marketing methods which can be less effective than modern methods. Point-of-Sale Tablets are incredibly popular for use Showrooms or Exhibition events. This is because these can be used to display information and inform customers. Additionally, POS Tablets can be interactive, allowing users to engage far more with what you are offering.Illuminated Advertisement Products That Have Spiked in Popularity
20.07.2022
Gone are the days whereby traditional posters and billboards were the prominent advertising methods. In today’s world, there are a plethora of modern products which whilst being slightly more expensive, are superior in the execution of their functionality. As a leading supplier of these types of units, the team here at VKF Renzel are more than happy to walk you through some of the most popular illuminated advertisement products that we have on offer.The Benefits of Using Menu Holders and Covers in Your Restaurant
13.07.2022
When you own a restaurant or café, your Menus are one of the first things your customers will interact with. Not only is it important to ensure your menus are well designed and in line with your brand, but you should think carefully about how they’re displayed. More often than not, restaurants will use both Menu Holders and Menu Covers, and there are benefits to both of these display products.Tips For Improving Your Shelving Displays
06.07.2022
The vast majority of businesses in the Retail sector will use Shelving Systems to display their products and they can be a very effective way to present products to customers. However, shelves can quickly become messy and cluttered when unchecked. From this, your shelving displays might not be boosting sales as much as you’d have hoped. Thankfully, there are lots of Shelf Management Products available that can help you to merchandise your shelves and optimise your displays.Why you Should Upgrade Your Cake Displays
15.06.2022
Whether you own a small bakery or a large cafe, the one thing that you need for successful sales is to display your products. Typically, in a café/bakery setting it is important to showcase in a professional stylish way, which is done through display case. This keeps your promotional products facing your customers at all times whilst also decreasing the likelihood of goods being stolen. Many purchases of things like cakes, especially in cafes, are made impulsively, so making sure that they’re clearly displayed in attractive cake stands is a great way to increase sales.Sustainability in Retail; How the Right Items Can Help You and Your Customers
01.06.2022
Being a sustainable business in retail can be really difficult. The pressure from customers to do better is high and there is a lot to change about retail to make it a more environmentally friendly space. As a business owner, no matter the size of your business, you’re responsible for the sustainability of your products. It is important that in this more environmentally conscious business environment that businesses are ensuring that they future proof by implementing sustainable products into their range. Additionally, it is also crucially that prices can be kept fair and affordable to customers.Why are Corporate Exhibitions Seen to be Essential?
25.05.2022
Over the past few years, countless corporate exhibitions have been forced to be suspended - this is, of course, due to the impact that the Coronavirus has had on society. Thanks to vaccination efforts, we now see these events be reintroduced into our business calendar. To those of you that are not-yet convinced of the importance exhibition events, we recommend taking a moment to re-evaluate your opinion. Here at VKF Renzel, we firmly believe that trade shows and similar events are integral if you wish for your business to be successful, and we have the reasoning to back this opinion up.Advantages of Using Leaflets
18.05.2022
Lots of people wrongly think that leaflets are an outdated marketing tool, that they’re redundant now that we’ve got access to a wealth of modern digital marketing tools. But, in reality, this really just isn’t the case. Leaflets still have a huge role to play in advertising; they’ve continued to stand the test of time and so many businesses, from restaurants to retail premises, continue to widely use leaflets to this dayThree Menu Holder Options You Should Consider
11.05.2022
Menu holders are ideal for displaying and showcasing a variety of inserts; typically, these are used to display food and drink on offer, important business information and prices. Menu holders are typically utilised by restaurants, hotels or retail stores, for uses that don't just involve displaying menus. Holders can come in an array of materials ranging from wooden to acrylic, so there are plenty of options to choose from when you’re looking to kit out your restaurant dining area or retail space.Numerous Ways You Can Use Beach Flags
04.05.2022
Beach flags are a great way to promote your business; they’re capable of withstanding a variety of weather conditions, are visually appealing and can be personalised in a multitude of ways. If you are looking for a way to advertise your brand whilst you’re at an exhibition or show, then a beach flag is a great way to do so. They can be used effectively both indoors and outdoors, being a far more eye-catching piece than a traditional display graphics. Below, you can learn more about the different uses for beach flags, and the excellent options that VKF Renzel has in stock.Are Posters a Timeless Form of Advertising?
27.04.2022
When you are attempting to boost your marketing strategy, it is safe to say that you are spoiled for choice in terms of the directions that you can elect to go in. Certain businesses will adopt to spending excessively on modern methods - this can mean renting out spaces for electronic billboards, or running expensive television campaigns. Although this is a viable option for certain companies, here at VKF Renzel we feel that there is an affordable alternative that can prove to be just as successful.VKF Renzel: Why You Should Work With Us
20.04.2022
Finding the right supplier for point-of-sale products is not an easy task, as there are so many options out there. There are a huge number of variables that will impact your choice: Affordability, variety of range, quality etc. that all businesses will need to consider. At VKF Renzel, we’re proud to call ourselves the UK’s leading POS supplier, offering first-rate acrylic and PVC products for clients in a broad array of industries. This Blog is just a brief overview about what our company is all about and what we can provide to you as a customer.Why You Should Have Leaflet Stands in Your Shop
13.04.2022
It isn’t uncommon for proactive retailers to have a range of leaflets on display within their shops, particularly near the till areas. Leaflets have a variety of applications; promoting specific product lines, advertising your business etc, which when used effectively will have a beneficial impact on your business' marketing efforts. As a business trying to grow, it is highly advantageous to offer consumers relevant literature. Displaying leaflets are also a great way to support wider communities and local businesses as well.Why Wicker Shopping Baskets Are a Popular Choice
06.04.2022
When you own a retail establishment, whether your selling fresh goods or clothes for example, having shopping baskets for your customers to use is essential. Not only do shopping baskets help to make the shopping experience more enjoyable for customers, but they can even encourage customers to purchase more from you during their visit.What Are Point of Sale Displays?
23.03.2022
If you’re new to managing a business and you’ve just set up your first brick and mortar store, you’re probably aware of the importance of point of sale displays. However, you might not necessarily know what point of sale displays are, let alone how useful they are to physical, tangible stores and businesses. Fear not, as we’re here to help you understand what “Point of Sale” is. At VKF Renzel, we specialise in providing business owners with high-quality point of sale and display products.Our Printing Services on Offer to Our Customers
16.03.2022
Print is a hugely important part of promotion and advertising. It is a much cheaper way of promoting your business, as opposed to the various expensive digital platforms, such as television adverts. Printed material needs to be clear and high quality so that your target audience can quickly understand your message. All businesses only have a finite amount of time to attract the attention of a consumer. Print media can be used within your workplace in traditional advertising formats such as posters or leaflets, that are fundamental to growing as well as maintaining your business.6 Ways to Improve the Look of Your Exhibition Stand
09.03.2022
Exhibiting is a big investment in both money and time. So, if you’re going to do it then you need to make sure you do it right. Attendees at exhibitions are constantly bombarded with colours, lights, sales talks and giveaways. It is down to you and your team to ensure that your pick the right exhibitions for your brand and that your exhibition stand doesn’t get lost in the crowd.What Are Air Purifiers and Why Do I Need Them?
02.03.2022
Air Purifiers are a great hygiene solution that can help to filter the polluted air in a room and replace it with clean air. If recent events have taught us anything, it is that hygiene is one of the most important factors of face-to-face business. Businesses now have the morale obligation and responsibility to make their premise hygiene secure. This is a common expectation, to make customers feel safe and secure in any place of work. Air purifiers are inconspicuous devices that have HEPA filter systems that aid in replacing polluted air with clean filtered air.Which Digital Advertising Units Are Best-Suited to Your Company?
23.02.2022
As you may have already noticed, the vast majority of companies up and down the UK have started to take advantage of the recent innovations in the technical world. This is particularly true when you stop and take a look at the modern advertising methods that are consistently improving on traditional advertising methods. Should you be looking to improve and modernise your marketing strategy, you would do well to try and incorporate some of these into your set-up. We here at VKF Renzel will now explain a little more about the digital advertising units that may be of interest to you.What to Think About When Putting Together a Brochure
16.02.2022
When you are trying to improve the exposure of your company, there are plenty of different tactics that you can employ. There are certain firms that have the budgets necessary to invest in spectacular television advertisements; unfortunately, this costs an excessive amount of money and is likely to be out of the question for many businesses. We offer affordable alternatives to our customers to ensure everyone can promote their brand.Are Hand Sanitiser Still Necessary in Retail Establishments?
09.02.2022
Across the UK, you can see that life is returning to a semblance of what it was like a few years ago. Restaurants and other nightlife establishments are open, as are retail businesses. Week on week, restrictions are being lifted and places of work are far more accessible to consumers. Whilst this is great for businesses to get back to a greater level of normality, there are still certain considerations that companies should be keeping to ensure customers feel safe and secure. Here at VKF Renzel, we firmly believe all businesses should have hand sanitiser bottles scattered throughout their establishment.Niche Promotional Equipment That Could Be Worth Investing In
02.02.2022
Although the majority of industry-focused events have been on hold for the past few years, there is no harm in preparing for when things have returned to a semblance of normality. Currently, 2022 is looking promising for events and exhibitions, with recent announcements reverting several restrictions. With things beginning to open up once again, it is not hard to visualise a time when exhibitions will begin cropping up on your calendar. When this does occur, you will naturally want to ensure that your firm is in possession of sufficient promotional equipment.How To Create a First-Class Exhibition Wall
26.01.2022
With more exhibitions beginning to take place, you need to ensure you're prepared for future events; this, after all, will give you the best possible chance to try and get ahead of the rest of your competition. Exhibition displays are one of the most effective ways in which to engage with both prospective investors and customers alike. Due to the fact that the opportunity window is relatively short, it is imperative that you make a great first impression. It is for this reason that we here at VKF Renzel would be more than happy to advise you on how to create a top-tier exhibition wall.The Importance of Hygiene Products in 2022
19.01.2022
With the large range of implications and limitations still being felt from the last few years, almost all businesses need to make use of hygiene products. Here at VKF Renzel, we are proud to present a wide range of hygiene units, suitable for a variety of needs. All changes aren't going to suddenly disappear anytime soon and businesses will need hygiene solutions for the foreseeable future.Facial Masks and Shields: The Protective Equipment Your Business Needs
12.01.2022
Despite the majority of the UK being vaccinated and far less susceptible to hospitalization, this is not the time to start becoming complacent. This is an aggressive virus, and one that has shown itself to be incredibly damaging in a multitude of ways. Not only has it spread rapidly, it has brough businesses and countries to complete stand stills. As business owners, you have a duty of care - this is particularly true when you consider how important it is to protect your employees and customers.The Essential Promotional Products You Need After Christmas
08.12.2021
Obviously, Christmas is only a couple of days away. However, it is always best to plan ahead. With the new year looking far more prosperous than last year, with less restrictions, it is best to plan what products will be of most to your businessAre Hand Sanitisers Still Necessary in Retail Establishments?
01.12.2021
Across the country, you can see that life is slowly but surely returning to a semblance of what it was like before the pandemic hit. Restaurants and other nightlife establishments are open, as are retail businesses. Whilst this is great for businesses to get back to normal, there are still certain considerations that companies should be keeping to ensure customers feel safe and secure.Are Poster Pockets This Year’s Best-Selling Marketing Accessory?
24.11.2021
When you look at the broad world of marketing, there are a huge array of options to choose from, whether that’s digital or traditional marketing. It is important to use the correct format to appeal to you desired audience. For example, a digital campaign will be useless if your audience aren’t digitally active. It should quickly become apparent that there are countless avenues that you can elect to go down to help publicise your company.The Benefits of Pop-Up Displays
17.11.2021
Many retailers will have a range of display stands in their premises in an effort to market particular products or services. These would typically be permanent display solutions, such as a mannequins displaying clothes, or illuminated walls for big, bold advertising. These solutions are incredibly useful, but they do have one major drawback.Which Hygiene Products Should Your Business Make Use Of?
10.11.2021
Over the past eighteen months, the world as a whole has changed completely. The way businesses and organisations operate has been drastically changed. Millions of people have spent the majority of their time confined to their homes - where possible, working away from the office has been advocated.How An Exhibition Can Improve Your Purchase Frequency
03.11.2021
In this day and age, exhibitions are bigger and more popular than ever before. A lot of businesses will have felt almost a void, with the absence of events and exhibitions throughout 2020 & 2021 due to the pandemic. Now, with things under more control, many businesses are eager to attend tradeshows and events to meet prospects but to also maintain relationships with existing clients.Could Your Company Benefit from Using Marketing Flags?
27.10.2021
Flags are an excellent way to market something – such as a product, promotion or a brand. They are appropriate for use both indoors and outdoors making them highly versatile. They stand tall and are one of the most traditional forms of advertising that we offer. They are primarily designed for outdoor use but can still be used effectively indoors. Being tall displays, they are easy to spot from a far distance.Has The Time Come to Start Using Leaflet Stands Within Your Business?
20.10.2021
If you were to take the time out of your day to walk around the businesses situated in your local area, we guarantee that it wouldn’t take long for you to notice a trend. That Trend will be the use of Leaflet stands. These, alongside free-standing brochure holders, are praised for their longevity and overall effectiveness. Yet, they do not get the appreciation that they deserve.4 Products That You Need to Use at Your Next Exhibition Presentation
13.10.2021
We all have had a tough time from the impact of the Covid_19 pandemic. For almost two years there have been no trade shows or face-to-face contact between customers and businesses. After many months of tight restrictions and several lockdowns – Things in the UK are changing for the better.Why Are LED Lights Held in Such High Regard in The Business World?
06.10.2021
As a retailer, you will understandably always be looking for new ways in which to make a bigger impression on your prospective customers. Before you get them into your establishment, however, you first have to catch their attention. You may have tried to use bright posters and displays to attract their attention. Unfortunately, these are considered to be slightly outdated in today’s tech savvy world. A great way to improve your adverting efforts would be employing the use of LED lightsVKF Renzel - Here to Transform Your Company
29.09.2021
This has been a year where, in particular, the retail sector has been drastically hit by the effects of coronavirus. Due to people being confined to their homes, the norm has become to order products online rather than go in store. Thankfully, with restrictions gradually easing, things are starting to return to a sense of normality.Ways In Which To Improve Your Roadshow Stand
22.09.2021
As a business, we are sure that you will be thrilled at the prospect of exhibitions slowly-but-surely beginning to be held across the country. These can give you the opportunity that you need to be able to showcase your premium products and services, and potentially secure the investment of high-end clients.How VKF Renzel Could Help Your Business Thrive
15.09.2021
As is to be expected, the production and distribution of sales-related equipment is an industry which is fiercely competitive - it is the nature of the business. Although you may not be familiar with us, here at VKF Renzel we are often considered to be at the forefront of this field. The first-class nature of our products is matched only by our competitively-low prices. If you continue your reading below, you will be able to learn a little more about how we could transform your company’s operations.Banners: The Piece Of Equipment That Keeps On Giving
08.09.2021
When your business is suffering from a slump, it is important that you try and remain upbeat. There are always ways in which you can attract new customers - you simply need to be willing to try new things. Case-and-point, you may have found yourself focusing predominantly on technological-based methods. If these have not been quite as successful as you would have hoped, perhaps the time has come to opt for more traditional measures. Here at VKF Renzel, we are firm-advocates that double-sided banners, when situated in the correct location, can prove to reap wonderful rewards; allow us a moment to explain why you should give these a chance.A How-To Guide on Creating the Perfect Leaflet
01.09.2021
In the modern world, there is no-shortage of options available to you when it comes to advertising. Depending on the type of business that you are running, you can choose an avenue to go down. For those of you that are blessed with a large-scale budget, the chances are that you will want to take advantage of technological means. If you are slightly less-gifted in this department, the VKF Renzel team would recommend that you start to take a closer look at leaflets. Should this sound interesting to you, you might want to look at our thoughts on how to create a top-tier leaflet.Why Menu Holders Are Popular in The Dining Sector
25.08.2021
Is your business in the food and drinks industry or the hospitality industry? You will no doubt be aware of the cutthroat nature of this sector. Everywhere you look, there will be competitors that will be trying to attract the same audience as you. For you to be able to come out on-top, you must mark yourself out as different and make the most of point of sale advertising techniques to help increase your awareness to potential customers.Breaking Down the Best Ways to Attract New Customers
18.08.2021
As a company in the twenty-first century, you are blessed with having a wide range of mediums through which you can appeal to your target audience. Some enjoy utilising a medley of both modern and traditional methods, whilst others advocate that the newer, the better. Although there is no definitive right answer, there are certainly some trends which enable you to reap rewards better than others.Which Marketing Products Are Hospitality Firms Taking Advantage Of?
11.08.2021
In case you were previously unaware, the hospitality sector has been one of the first to have been granted permission to slowly-but-surely return to a natural state of operation. Whilst this should certainly be taken as a blessing, it does mean that you need to start focussing on the types of products that you wish to employ within your marketing tactics. If this is an area that you are not particularly well-versed in, you might like to enlist the help of a specialist firm. This is a matter that VKF Renzel will have no-trouble in assisting you with.The Digital Advertising Products That You Need
04.08.2021
2020 has been a year which has been defined by turmoil and disruption; unfortunately, 2021 might not have gotten off to the best start, but the end at the light of the tunnel is nearing & you should certainly be preparing for the future. 2021 could be the year where you turn your company’s fortunes around - in order to make this a reality, it is imperative that you are well stocked in different digital advertising products.Tips On How To Prepare For Your Next Corporate Exhibition
28.07.2021
Corporate exhibitions are back! At VKF Renzel, we have numerous products that are perfectly suited for your corporate exhibitions. Prepare your exhibitions in advance ensuring that you have the most suitable equipment such as crowd separators and name badges.Office Equipment That Your Company Cannot Do Without
21.07.2021
Within the world of business, there are some items which deserve their title as being ‘essential’. Without these products, you would find it incredibly difficult to operate in a proficient manner within your office space. From protective screens to noticeboards this blog post will discuss equipment that can positively benefit your employees. For those of you that need these to be highlighted in greater detail, VKF Renzel will have no issues in doing so.Does Your Business Need To Start Leafleting?
14.07.2021
Leafleting is still important and effective! There will naturally be a few of you reading this that will have reduced using leaflets in this day-and-age. After all, it would not take long to source electronic alternatives that can greatly expand your reach. That being said, here at VKF Renzel we are firm-advocates that this traditional form of marketing is far from being obsolete. If you would like to learn our thoughts on the matter, we invite you to continue your reading down below.Why Do Posters Continue To Be An Effective Marketing Tool?
07.07.2021
There is no-denying the fact that electronic advertising methods have seen a huge rise in popularity. Wherever you go, the chances are that you will spot LED billboards that display short adverts, as well as outdoor screens that can offer an interactive experience to audiences. However, there is certainly nothing wrong with staying true to your roots. If you take a look at the list below, you should hopefully begin to develop an understanding as to why posters remain just as relevant as they were a decade ago.Modern Alternatives to Traditional Leaflet Stands
30.06.2021
In truth, there are numerous advertising methods which have been proven to be effective, irrespective of the industry that they are deployed in. Some, such as brochure displays and leaflet holders, have been around for a number of years and have never ceased to prove themselves as effective, even in today’s digital world. However, if you are looking for a way in which to stand apart from the crowd, you may want to explore less traditional and more innovative options. As a leading retailer in this industry, VKF Renzel’s sales team will be glad to offer some guidance on what you could choose to invest in instead.The Advertising Techniques Which Are Often Overlooked
23.06.2021
As any firm which wants to be successful will testify to, it is vital to be able to attract new customers. Whilst you may have a devoted audience currently, sustainability only happens by continuously broadening your horizons. For this to become a reality, you need to employ first-class advertising tactics along with point of sale techniques, and it is here that VKF Renzel can provide some much-needed guidance. Being home to an incredible array of products allows us to advise on the advertising methods which are more often than not forgotten about, helping your company to increase sales.How To Improve The Quality Of Your Retail Display
16.06.2021
Retail and POS (Point of sale) displays are important to attract your customers. Trying to create a top-tier retail display is easier said than done; daily, thousands of companies try to achieve this goal, yet few can succeed. That being said, if you do find yourself in this type of predicament, there are certain POS products that you can utilise which will get you closer to a satisfactory standard. Here at VKF Renzel, we have been supplying such retail display and point of sale equipment for many years - if you would like our thoughts on the matter, feel free to continue your reading below.How Can You Improve Your Brochure Display Stand?
09.06.2021
This blog post will offer tips on how to improve your business results by utilising your brochure display stands to their full potential. For those of you that are new to the world of advertising, it is understandable that you may run into some difficulties in attracting prospective customers. You may be someone that believes that traditional methods are the best way to improve your business prospects, and that is why you are committed to using a brochure display stand.Health & Safety Products That Can Help Your Diners Feel Comfortable
02.06.2021
With diners now allowed inside your premises, it is imperative to keep the environment as clean as possible using a variety of hygiene products. Whilst nobody would argue that health and safety has ever taken a back seat in terms of importance, you cannot deny that there is more of an onus in the current climate to try and keep on top of cleanliness. To make this a reality, you must have the right tools at your disposal; without these, do not be surprised to see your customers going elsewhere for their meals. VKF Renzel has a large variety of hygiene safety products on offer ready for you to use.Traditional Advertising Methods Which Are Still Successful
26.05.2021
Advertising is a somewhat controversial topic, in as much as many customers resent the barrage of adverts that they are forced to experience on a daily basis. Many smaller companies prefer to adopt methods which are manual and traditional, with top-tier results often ensuing. When it comes to companies that can guide you through some of the most successful of these, VKF Renzel is undoubtedly one of the best.Could Poster Stands In The UK Make A Comeback?
19.05.2021
You would be forgiven for thinking that the time of posters has been and gone; whilst they were certainly a popular tool in times gone past, they have certainly had a fall from grace. However, there is evidence which points to a resurgence potentially being on the cards. Here at VKF Renzel, we are certainly of the opinion that this should be regarded to be a positive thing - you can find our reasoning on the matter detailed conveniently below.Highlighting the Cleaning Products That Are Now Considered to Be Essential
12.05.2021
Whilst you may have thought in the past that your cleaning routines were up to scratch, the likelihood is that the pandemic forced you to go back to the drawing board. Thankfully, there are various products available on the market that can help you to reduce the impact that these events have on your business. If you would like to familiarise yourself with the options that are now thought to be essential, we suggest taking a glance at the list below, compiled by the excellent VKF Renzel representatives.Outdoor Advertising Products That Your Restaurant Can Use
05.05.2021
As you will have likely noticed, companies are slowly-but-surely being allowed to re-open for business, thanks to the fantastic effect that the previous lockdown has had on curbing the infection rate of the coronavirus. In particular, cafes and restaurants are now able to serve outdoor customers, which is nothing short of excellent. Before you get ahead of yourself, however, it is vital that you invest in the right outdoor advertising units. This is where VKF Renzel enters into the picture; below, we have highlighted some of the options that could be just what your business has been looking for.The Products That Will Revolutionise Your Retail Establishment
28.04.2021
The world of retail is incredibly complex - trying to gain a significant market share entails fighting off various competitors, and this requires being at the top of your respective field. In truth, there are a number of viable ways in which to transform your establishment into one that cannot be beaten. Here at VKF Renzel, we are well-aware of the effects that products such as floor-standing posters can have. If you would like us to impart our wisdom unto you, all you need to do is continue reading.Products That You Need To Host Outdoor Dining Experiences
21.04.2021
After a torrid twelve months, businesses have finally been granted the opportunity to begin a phased re-opening, starting with outdoor dining. This has been fantastic news for those firms which operate in the hospitality sector. Before getting ahead of yourself, however, you need to take into account that in order to fully comply with the government regulations, there are certain products that you will want to acquire. If this is an area that you are somewhat unfamiliar with, you will be thrilled to learn that VKF Renzel is here to guide you through the different products that will be of paramount importance going forward.Best Ways In Which To Improve Your Shelf Management
14.04.2021
Being a retailer in the twenty-first century is notoriously difficult, not least due to the increasing trend of people doing their shopping online. The internet has led to more individuals focusing on convenience, rather than sheer quality. It is for this reason that it is imperative to optimise your operations, so that you can make sales to those who grace your establishment with their presence. A prime example of this is improving your shelf management, which is something that is often overlooked. If you would like some expert advice, all you need to do is listen to the words of VKF Renzel.Why You Shouldn’t Underestimate The Importance Of POS Retail Displays
07.04.2021
For those of you that operate in the retail sector, it will come as no surprise to learn that the POS displays that you are in possession of are slowly-but-surely growing in stature and importance. Although the high-street has certainly taken a major hit over the past twelve months, as things begin to reopen the situation will remain the same. To maximise your chances of making top-tier profit, it is vital that you take into account the points made by VKF Renzel below.VKF Renzel’s Products That You Need To Be Aware Of
31.03.2021
If you are someone that has been trying to improve the productivity levels of your employees, and think that subsequently, you need to begin investing in top-tier equipment, there is only one company’s name that you need to be aware of. For a number of years, VKF Renzel has specialised in supplying high-quality workplace apparatus. There are some products, in particular, which have remained in the public’s eye for some time; as a transparent firm, we are glad to walk you through some examples of these high-end units.Why Is Leafleting Such A Popular Method Of Advertising?
24.03.2021
Over the years, there have been various methods touted as being the best way in which to advertise to prospective customers. Since the turn of the century, many businesses have looked to electronic means as the way in which to achieve their desired goals. However, here at VKF Renzel, we believe that there is still much to be said for more traditional options. Case-and-point, leafleting has remained popular, despite the abundance of alternatives on offer. If you continue your reading, you can educate yourself as to why this is.How Could An Illuminated Display Transform Your Sales?
17.03.2021
Although you may not realise it, the simple act of illuminating products and advertising methods could have a profound effect on the success of your business. Up-and-down the country, business owners are realising that this small investment can produce lucrative rewards, and is, therefore, a worthwhile venture. Here at VKF Renzel, we have been supplying these types of products, alongside such items as floor-standing leaflet dispensers and brochure stands, for some time, meaning that we are perfectly-positioned to outline the benefits of these units.Preventative Measures That Can Help Your Business Fight COVID-19
10.03.2021
The chances are that your company have seen its traditional working routines disrupted enormously by the effects of the coronavirus. The country, as a whole, has been irreversibly changed due to the outbreak of this damaging pandemic, and you will have had to try and alter your methods in response to the rules and regulations that have been introduced. With the recent UK Governments roadmap set out, it is of upmost important to now ensure your stores area as safe as possible upon reopening.Ways In Which To Improve Your Business’ Marketing Strategy
03.03.2021
After the UK Government’s latest announcement, you most likely now have a roadmap of when you are able to reopen your store to the public. This exciting news may mean that for your business it is time to adapt your marketing strategy to make up for lost sales. During the lockdown conditions that the country has been under the last twelve months, companies have been forced to adapt the way in which they attract the attention of clients.5 Reasons Why Your In-Store Retail Displays May Not Be Working
24.02.2021
One of the major differences between brick-and-mortar and e-commerce retail is being able to physically show off your stock and enable your customers to interact with the items that you sell. In-store retail displays are the best way for you to draw attention to your merchandise and encourage your customers to make a purchase. On the surface, in-store displays may seem simple and predictable; set them up, stock them and watch shoppers head straight towards them, however, it isn’t always this straight forward. Despite the opportunity that retail displays provide, they are sometimes overlooked and aren’t always used to the best of their ability.Everything You Need to Know About POS Displays
17.02.2021
Displays are an incredibly important part of any store; whether you run a hardware store or a supermarket, you will want your products to be clearly displayed and easy for regular customers to find and understand. These displays (and accessories) come in all shapes and sizes and different displays will work more effectively in one part of the store than another. One of the most frequently discussed displays across lots of different industries is a POS merchandising display. If you’re new to retail and would like to find out more about what this actually is and how it benefits a store, here at VKF Renzel we’ve collated together little more information to increase your understanding.Which COVID-19 Safety Measures Should You Invest In?
10.02.2021
Regardless of the industry that you operate in, when the lockdown eventually lifts you will need to be wary of the coronavirus, and put into place adequate measures to protect not only your workforce, but also your customers. You may be unsure as to what products are best-suited to improve your environment - you will be thrilled to hear that this is not a decision that you have to make alone. Here at VKF Renzel, we have a vast collection of safety products; below, you can find some of our most prominent units.How To Ensure Your Valentine’s Day Stock Sells
03.02.2021
Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day. Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tipsWhy Retail Checkout Experiences are so Important
27.01.2021
There’s no denying that the retail shopping experience has changed dramatically over time, particularly with the introduction of technology both in-store (and evidently online). However, it is important to recognise that in-store shopping still plays a key part within the retail world, with so many people still favouring the choice of going into a physical store.A Look at the Hygiene Products That Are Still Important In 2021
20.01.2021
With 2020 completely flying by and 2021 already here it is still as important as it was last year to make complete use of hygiene products. Here at VKF Renzel, we are proud the present a wide range of hygiene unit, suitable for a variety of needs. As much as we’d like to believe it, the pandemic won’t just magically disappear which we have experienced with the announcement of yet another national lockdown. When things start to reopen again, hygiene products should be at the mindfront of all business owners. Therefore, if you’d like to learn a little more about which of these would be best acquired, all you need to do is continue reading.Simple, but Effective Ways to Attract More Customers to Your Store
13.01.2021
Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit. With everyone in a similar position, many store owners can feel as though they’re stuck in a rut with few solutions to make their shop stand out from competitors. With that said, there are some simple things you can to do ensure you are still getting the foot-traffic you require. Here at VKF Renzel we’ve put together a list of easy, yet effective ways you can attract more customers into your store.How To Increase Sales With Display Stands
06.01.2021
Simply put, a display stand is an advertising tool that is used frequently in retail. From a functional perspective, a display stand should hold your stock and grab the attention of customers. Your display stands have a direct impact on your product sales and when at their most effective they can dramatically increase your revenue. Display stands include everything from pavement signs and window displays to mannequins and dump bins. These days, they come in such a huge range of shapes and sizes, they can be incredibly creative and really, the possibilities are endless in this regard. If you’re looking to get the most out of your display stands and increase your sales through this effective advertising tool, keep reading.How To Refresh Your Displays For The New Year
30.12.2020
Now that Christmas is over and we are shortly entering a new year, now is the perfect time to give your store a refresh. Taking down the Christmas displays and decorations is guaranteed to leave your space looking sparse and quite sad, neither of which will help your sales. Take some time to look around and see what changes you can make to transform the look of your store for the start of 2021.Which Exhibition Units Should You Look Out for in Preparation of the New Year?
23.12.2020
If you’re a company that strives to be one of the leaders within your respective field, you will undoubtedly recognise the importance of trade shows. These serve as one of the best ways in which to unveil new products and services, as well as demonstrate why potential customers and clients alike should put their faith in you. For many years, we here at VKF Renzel have dedicated ourselves to providing the best products for these types of events – here you could learn about the must-haves for the upcoming year.A Guide to Event Equipment That You Can’t Ignore for the New Year
16.12.2020
Though 2020 has been a year of turbulence and unrest, things are slowly, but surely beginning to get back to a semblance of normal. Christmas is fast approaching and, in its wake, there are countless offers to be enjoyed and taken advantage of. Whilst exhibitions are not currently taking place, this does not mean that you cannot take the necessary steps to prepare for the future.Tips for Getting People to Purchase in Your Store
09.12.2020
There is so much competition in every industry, which is only growing on a daily basis, and businesses are constantly faced with the task of getting people to purchase with them, rather than with their competitors. If your shop is on a street with other stores selling similar products, then you have to think outside the box with your marketing techniques to ensure that your customers stay loyal and aren’t tempted by your competitors’ actions.Accessories That Make for Excellent Corporate Christmas Gifts
02.12.2020
As you probably already know, Christmas is recognised to be a time for giving. Often, this relates solely to your friends and family, however you should not discount the potential goodwill that can be generated when sending presents to your clients and associates. Not only can this cement business relationships, but it can safeguard arrangements which were perhaps becoming slightly tenuous.Why You Should Never Overlook Your Store Layout
25.11.2020
As a retailer, you will understand how important it is for you to provide high-quality products and amazing customer service in order for your business to thrive but, unfortunately, it isn’t uncommon for people to overlook the importance of store design and layout too. Whilst your layout may just seem like one of those things that aren’t critical when it comes to sales and profit, this really isn’t the case.A Look at the Hygiene Products Everyone Will Be Grabbing Once Christmas Is Over
18.11.2020
Christmas is slowly approaching. We can help you with all of your retail needs. Get Christmas ready with our top suggestions of hygiene units and products. Find out more...Which Office Equipment Will Be Popular on Black Friday?
11.11.2020
Black Friday is an occasion which is hotly anticipated and growing in popularity year on year -prices are slashed and the retail world becomes abuzz with activity. Should you be a business owner, this is the perfect moment to start browsing through products and equipment which you can implement within your establishment to help you have the most successful Black Friday yet. Here at VKF Renzel, we are privileged to have a keen understanding of this ‘celebration’; as such, we are happy to be able to impart some of our wisdom and advise about some of the corporate equipment that we can envision becoming bestsellers in 2020.How to get your retail store ready for winter
04.11.2020
Although we’ve not yet entered the winter season just yet, the weather has made it clear that we are certainly getting closer. The lead up to any season or event plays a pivotal role, as it’s essential to alter certain designs, layouts and themes in your store to garner further attention for that time of year. As a result, there has never been a more important time that now to get your retail store ready for winter… but how should this be done?Creating an Effective POS Display
28.10.2020
As the owner of a retail space, no matter what you sell, you should never underestimate the power of a good point of sale (POS) display. In this day and age, there is so much focus placed on digital marketing that it is easy for retailers to lose sight of the importance of in-store marketing. Effective POS can have a dramatic impact on the number of products that you sell and the overall profit that you makeMerchandising Tips For Christmas
21.10.2020
Merchandising Tips For Christmas We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy. When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.The Benefits of Seasonal Retail Displays
14.10.2020
Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.Black Friday Tips to Help You Boost Sales
07.10.2020
Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!Christmas Displays For Your Bar or Restaurant
30.09.2020
It is never too early to start thinking about your Christmas display ideas. Making sure you have all of the appropriate display materials early is essential in ensuring a smooth display change transition. As time passes and we move closer to December we can pretty much guarantee that you will start to take more bookings for most evenings and weekends until the new year. Many people talk about being in retail during the festive period but it is an insanely busy time for bars and restaurants too. This is probably the time of the year that you will make the biggest profit so it is important to put all you can into this month.Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020
Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year. If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.Retail Display Ideas to Try in Your Store
16.09.2020
Creating a new look for your store can be exciting. Regularly rearranging your stock is good for so many reasons and it is always advised, no matter what products you sell. Retail displays and visual merchandising are, and will always be essential in capturing the attention of customers and converting browsing into sales. One of the main reasons why people still decide to shop in-store rather than online is to see your merchandise in person and this is all the more reason to design eye-catching retail displays. If you’re wanting to explore some new ideas next time you rearrange your displays, then keep reading today.How To Prepare Your Store For Christmas
09.09.2020
Christmas is one of the busiest times of the year for retailers and no matter what you sell in your store, you can almost guarantee you will be getting increased foot traffic than you are typically used to. The festive season can be daunting for anyone working in retail and not preparing for the lead up to Christmas in advance can leave you in all sorts of trouble. The last couple of weeks before the big day will likely be the busiest of the entire year, so ensure that you put a plan in place with plenty of time to spare in order to guarantee that you’re prepared for the pre-Christmas rush. Here at VKF Renzel, we have put together a list of easy ways you can help prepare your store for Christmas; with our help, you’ll be equipped to tackle everything that’s thrown at you this December.Hygiene Management Tips For Your Pharmacy
02.09.2020
During the current uncertain times here in the UK, as we fight COVID 19 many people are relying on the NHS more than ever before. Whilst many people are working from home, both GP surgeries and pharmacies continue to be busy and their staff are continuing to help those that are in need.Equipment That Is Vital In Every Commerical Office
26.08.2020
Every day, there appears to be more and more items cropping up within offices, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving accessories or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.5 Advantages of Using Brochures
19.08.2020
So that your business can continue to grow and develop, it’s key that you market correctly and effectively. In recent years, there has been a significant increase in digital marketing practices, which while effective when done correctly, it’s led to one of the most powerful techniques becoming greatly under-appreciated - brochures.Breaking Down The Best Outdoor Advertising Equipment
12.08.2020
Due to the sheer volume of companies that are present in the country in the twenty-first century, it can sometimes be difficult to make your business stand out amongst its various competitors. However, this is not to say that it is impossible - you simply need to adopt the right strategy. As many will already know, first-class visuals are vital to a successful campaign. For this to become a reality, you need to invest in the right type of advertising equipment. This is where you are best-served coming to us here at VKF Renzel, the home to some of the finest advertising materials on the market.Digital Products That Will Revolutionise The Way You Conduct Business
07.08.2020
Over the last twenty years, the number of breakthroughs has been staggering. Digital displays have improved year after year, allowing people to enjoy pictures of pristine quality. Similarly, there seems to be no limit to the capabilities of these devices. Indeed, a number of products have begun to have been developed for specific use in the working world. Should you wish to find out what these are, look no further than VKF Renzel for a more in-depth explanation.Choosing The Best Poster Display For Your Needs
04.08.2020
When promoting something, whether it is a service, offer, event or product, many people use a poster as part of their marketing campaign. There is no denying that they can be incredibly beneficial; even in a world where online marketing is so popular, posters still manage to reach your target audience.Equipment That Is Vital In Every Commercial Office
29.07.2020
Every day, there appears to be more and more items appearing within an office, which can sometimes lead to an extremely cluttered workspace. Some employers look to adopt the ‘less is more’ mantra, to varying degrees of success. Here at VKF Renzel, we are proud to be a leading supplier of office and retail equipment within the UK; no matter if you need shop shelving options or stationary, we are the company for you. Should you wish to educate yourself on the must-have items of today, feel free to continue reading.How To Guarantee Sales With Your POS Display
28.07.2020
If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.Stationary Essentials That Your Office Can't Do Without
27.07.2020
Anyone that works in an office environment can tell you that there are certain items which they would not be able to live without in the workplace. They seem relatively mundane and unimportant, but if they were to be taken away, you would see productivity fall drastically. Whilst rather inexpensive to buy, they play an integral role in a fully-functioning office. If you are unsure of what these stationary essentials are, VKF Renzel are on-hand to provide you with a brief education on the matter.Why Digital Signs Are The Way Forward
24.07.2020
The twenty-first century has been dominated by the evolution of technology; on an almost-daily basis, new developments are being made, all of which are designed to make our lives more convenient. However, what cannot be ignored are the prospective business-related applications that these products have. No longer do you have to resort to advertising your company on a double-sided sign on the street. You can now use a wall-mounted digital sign, that is an improvement in countless ways. If you would like to learn more as to why you should invest in this upgrade, the team here at VKF Renzel are happy to offer some insight into the matter.Measures to Take When Reopening Your Shop After Lockdown
22.07.2020
Over the course of the year, the world has been turned upside-down by the coronavirus pandemic. Our perception of ‘normality’ has been completely shattered, with social distancing becoming the new normal. Thankfully, here in the UK, restrictions are gradually being eased in an attempt to try and get back to how things used to be. Unfortunately, this is not a simple process with the risk of infection remaining. As such, if you are a shop owner during this turbulent time, it is important to know the measures that you need to take when reopening - this is where VKF Renzel can provide you with some much-needed help.The Importance of Visual Merchandising
16.07.2020
As a shop owner, you will have probably heard of the term ‘visual merchandising’. When used in the context of retail merchandising, visual merchandising relates to the way that store can make their spaces more attractive, presenting products in a particular way that leads to a positive shopping experience and increases the number of sales.Equipment You Need to Have in the Office During the Coronavirus Pandemic
10.07.2020
Lockdown has sent the business world into a spiral, and social distancing has all but confined people to their homes. Thankfully, after months of the country being essentially shut down, there is a light that is beginning to shine at the end of the tunnel. This does not mean, however, that things are going back to normal - a number of precautionary measures will need to be taken to ensure that there is not a second wave of infections.Keeping Your Customers Safe During COVID-19
07.07.2020
The COVID 19 pandemic has been impacting the UK for many months now and there are numerous changes that have been made to people’s everyday lives. Whilst the majority of stores that are considered non-essential have been closed for some time, we’re beginning to see a gradual reopening of many businesses throughout the UK.Ways to Protect Your Retail Staff During the Coronavirus
07.05.2020
Since the World Health Organization declared COVID-19 a pandemic, many businesses have been worried about protecting their employees whilst they’re at work during this time. Thankfully, the majority of people are able to work from home, however there are still essential workers that will be going about their daily lives as normal helping the general public and the number of those working from home will only continue to dwindle down as lockdown measured begin to ease.Why Effective Shelf Management is Vital
01.04.2020
For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.Choosing the Best Leaflet Display
26.03.2020
Leaflets and brochures are used in the majority of industries for various reasons. Whether you’re advertising a product, raising awareness of an issue or informing people about your company and products/services on offer, then a leaflet is one of the best ways to do so. When they are used correctly, leaflets can lead to increased sales and attract more customers to your business.Simple, Yet Effective Ways for Businesses to Improve Hygiene | VKF Renzel UK
24.03.2020
With the current ongoing situation, it’s clear to see why more and more people are taking improved sanitation and hygiene increasingly seriously. With Coronavirus spreading at an exponential rate, it’s important to consider what can be done to protect both employees and customers from the spread of germs and bacteria.The Importance of Using Display Stands
20.03.2020
All shop owners have the same objectives: to get customers into their store and have them to purchase something. Whether you own a bakery or a fashion store, there are some essentials that you simply must-have to make this happen. One of the most important pieces of furniture that you can have is a display stand.How to Encourage Passersby to Eat at Your Restaurant
09.03.2020
The restaurant industry is one of the most competitive. If your restaurant is in a busy town or on a high street, then you can almost guarantee that you will have a vast amount of competition. Serving the best food in the world isn’t always enough to fill your restaurant night after night, of course it helps, but you should be considering what else you can do to entice people in.Effective Approaches to Displaying Prices in Retail
21.02.2020
It’s highly likely that customers will determine whether or not they will purchase a product solely based on the price of the item, but that being said, one of the other influences that will play a pivotal part in the buying process is the manner in which prices are displayed.Simple, but Effective Ways to Attract More Customers to Your Store
13.02.2020
Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit.5 Benefits of Attending an Exhibition
10.02.2020
Trade shows are a traditional way to market your product, service and business; they have been popular for many years. With advances in social media marketing and internet technology, companies may feel as though exhibitions and trade shows are outdated, but this couldn’t be further from the truth.How to Create an Excellent Retail Checkout Experience
31.01.2020
Shop owners spend a lot of time ensuring that their shop is welcoming and that their products are displayed well. Whilst this is essential and will entice customers to buy more, what about your checkout area? This is a prime place and time to please your customers, after all, this is where they will be physically parting with their money.Why Retailers Should Already Be Thinking About Valentine’s Day
27.01.2020
After Christmas and the January sales come to an end, soon after the next big event in retail is Valentine’s Day. There is no rest in the world of retail - as soon as one big promotion is over, the next will begin. Many people are unaware of just how much preparation goes into in-store events and how far in advance this preparation should really start.How to Make the Most of Business Exhibition Opportunities
Exhibitions and trade shows can be incredibly beneficial for businesses, allowing them to showcase their products and services directly with potential customers and generating further leads. If they are carried out in the right way, these events can be incredibly rewarding forms of marketing, as they are open to a large and sometimes diverse range of audiences.
The Different Types of Point of Sale Displays
Point of sale display stands are a crucial visual merchandising technique which is great for drawing attention to products and brands in retail stores. They are known to be a very impactful way of upselling to customers and increasing their spend-per-visit.
4 Point of Sale Display Design Tips
The retail industry is incredibly competitive, so it is very important to establish methods to help your business stand out from the vast competition. Point of sale displays would be an excellent addition to your visual merchandising and can be used to maximise the visibility of promotions and products and, ultimately, boost sales.
The Benefits of Point of Sale Displays in Food Retailing
In the critical moments where a consumer is finalising a purchase in a store, point of sale displays can be a huge influence. They give retailers the opportunity to push for the impulse purchase by showcasing spotlight items, especially when used consistently and effectively. So, what are the benefits of point of sale displays?