Consumer Behaviour

The Importance of Professional Business Exhibitions

The Importance of Professional Business Exhibitions

24.08.2022

If you are a new company that is looking to put its foot into the door of success, or are an established brand that has a new product that you are trying to launch, it is extremely important that you make an effort to attend business exhibitions. They are a way in which to connect with your target audience, as well as gain attention from media outlets. Here at VKF Renzel, we are proud to be suppliers of exhibition-specific equipment. As such, we are well-placed to advise you on the main reasons as to why these exhibitions can be positive for your business. Check out our Blog below!

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VKF Renzel - Ideas for Practical Shelf Management

VKF Renzel - Ideas for Practical Shelf Management

17.08.2022

Messy, overfilled or underfilled shelves can be a real turn off for many customers. It implies that you don’t really care about the customer or the products that you’re selling to them. And customers can be very good at jumping to conclusions about why this might be, leading you to lose out on sales. This is something that you’ll want to avoid through good shelf management, something that is made very easy with the help of our practical products from VKF Renzel.

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Breaking Down the Best Ways to Attract New Customers

Breaking Down the Best Ways to Attract New Customers

18.08.2021

As a company in the twenty-first century, you are blessed with having a wide range of mediums through which you can appeal to your target audience. Some enjoy utilising a medley of both modern and traditional methods, whilst others advocate that the newer, the better. Although there is no definitive right answer, there are certainly some trends which enable you to reap rewards better than others.

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Tips for Getting People to Purchase in Your Store

Tips for Getting People to Purchase in Your Store

09.12.2020

There is so much competition in every industry, which is only growing on a daily basis, and businesses are constantly faced with the task of getting people to purchase with them, rather than with their competitors. If your shop is on a street with other stores selling similar products, then you have to think outside the box with your marketing techniques to ensure that your customers stay loyal and aren’t tempted by your competitors’ actions.

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Which Office Equipment Will Be Popular on Black Friday?

Which Office Equipment Will Be Popular on Black Friday?

11.11.2020

Black Friday is an occasion which is hotly anticipated and growing in popularity year on year -prices are slashed and the retail world becomes abuzz with activity. Should you be a business owner, this is the perfect moment to start browsing through products and equipment which you can implement within your establishment to help you have the most successful Black Friday yet. Here at VKF Renzel, we are privileged to have a keen understanding of this ‘celebration’; as such, we are happy to be able to impart some of our wisdom and advise about some of the corporate equipment that we can envision becoming bestsellers in 2020.

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How to Encourage Passersby to Eat at Your Restaurant

How to Encourage Passersby to Eat at Your Restaurant

09.03.2020

The restaurant industry is one of the most competitive. If your restaurant is in a busy town or on a high street, then you can almost guarantee that you will have a vast amount of competition. Serving the best food in the world isn’t always enough to fill your restaurant night after night, of course it helps, but you should be considering what else you can do to entice people in.

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Simple, but Effective Ways to Attract More Customers to Your Store

Simple, but Effective Ways to Attract More Customers to Your Store

13.02.2020

Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit.

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