In today’s digitally focused world, it’s important for businesses to ensure their brand is cutting through the noise and grabbing the attention of your potential customers in as many places as possible – using a strategy known as cross-channel marketing. Cross-channel marketing involves using avenues such as email, social media, search engines, print and mobile apps, to deliver a consistent marketing message and experience to your existing and future customers.

Print is a hugely important part of promotion and advertising. It is a much cheaper way of promoting your business, as opposed to the various expensive digital platforms, such as television adverts. Printed material needs to be clear and high quality so that your target audience can quickly understand your message. All businesses only have a finite amount of time to attract the attention of a consumer. Print media can be used within your workplace in traditional advertising formats such as posters or leaflets, that are fundamental to growing as well as maintaining your business.

We all have had a tough time from the impact of the Covid_19 pandemic. For almost two years there have been no trade shows or face-to-face contact between customers and businesses. After many months of tight restrictions and several lockdowns – Things in the UK are changing for the better.

In the modern world, there is no-shortage of options available to you when it comes to advertising. Depending on the type of business that you are running, you can choose an avenue to go down. For those of you that are blessed with a large-scale budget, the chances are that you will want to take advantage of technological means. If you are slightly less-gifted in this department, the VKF Renzel team would recommend that you start to take a closer look at leaflets. Should this sound interesting to you, you might want to look at our thoughts on how to create a top-tier leaflet.