Should Your Firm Invest in Point-of-Sale Tablets?
27.07.2022
The modern business world of Marketing has been totally revolutionised by the technical advancements that have become available in the 21st century. No longer are firms being forced to rely on traditional marketing methods which can be less effective than modern methods. Point-of-Sale Tablets are incredibly popular for use Showrooms or Exhibition events. This is because these can be used to display information and inform customers. Additionally, POS Tablets can be interactive, allowing users to engage far more with what you are offering.
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Tips For Improving Your Shelving Displays
06.07.2022
The vast majority of businesses in the Retail sector will use Shelving Systems to display their products and they can be a very effective way to present products to customers. However, shelves can quickly become messy and cluttered when unchecked. From this, your shelving displays might not be boosting sales as much as you’d have hoped. Thankfully, there are lots of Shelf Management Products available that can help you to merchandise your shelves and optimise your displays.
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Sustainability in Retail; How the Right Items Can Help you and your customers
01.06.2022
Being a sustainable business in retail can be really difficult. The pressure from customers to do better is high and there is a lot to change about retail to make it a more environmentally friendly space. As a business owner, no matter the size of your business, you’re responsible for the sustainability of your products. It is important that in this more environmentally conscious business environment that businesses are ensuring that they future proof by implementing sustainable products into their range. Additionally, it is also crucially that prices can be kept fair and affordable to customers.
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Are Posters a Timeless Form of Advertising?
27.04.2022
When you are attempting to boost your marketing strategy, it is safe to say that you are spoiled for choice in terms of the directions that you can elect to go in. Certain businesses will adopt to spending excessively on modern methods - this can mean renting out spaces for electronic billboards, or running expensive television campaigns. Although this is a viable option for certain companies, here at VKF Renzel we feel that there is an affordable alternative that can prove to be just as successful.
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VKF Renzel: Why You Should Work With Us
20.04.2022
Finding the right supplier for point-of-sale products is not an easy task, as there are so many options out there. There are a huge number of variables that will impact your choice: Affordability, variety of range, quality etc. that all businesses will need to consider. At VKF Renzel, we’re proud to call ourselves the UK’s leading POS supplier, offering first-rate acrylic and PVC products for clients in a broad array of industries. This Blog is just a brief overview about what our company is all about and what we can provide to you as a customer.
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Why You Should Have Leaflet Stands in Your Shop
13.04.2022
It isn’t uncommon for proactive retailers to have a range of leaflets on display within their shops, particularly near the till areas. Leaflets have a variety of applications; promoting specific product lines, advertising your business etc, which when used effectively will have a beneficial impact on your business' marketing efforts. As a business trying to grow, it is highly advantageous to offer consumers relevant literature. Displaying leaflets are also a great way to support wider communities and local businesses as well.
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Why Wicker Shopping Baskets Are a Popular Choice
06.04.2022
When you own a retail establishment, whether your selling fresh goods or clothes for example, having shopping baskets for your customers to use is essential. Not only do shopping baskets help to make the shopping experience more enjoyable for customers, but they can even encourage customers to purchase more from you during their visit.
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What Are Point of Sale Displays?
23.03.2022
If you’re new to managing a business and you’ve just set up your first brick and mortar store, you’re probably aware of the importance of point of sale displays. However, you might not necessarily know what point of sale displays are, let alone how useful they are to physical, tangible stores and businesses. Fear not, as we’re here to help you understand what “Point of Sale” is. At VKF Renzel, we specialise in providing business owners with high-quality point of sale and display products.
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Niche Promotional Equipment That Could Be Worth Investing In
02.02.2022
Although the majority of industry-focused events have been on hold for the past few years, there is no harm in preparing for when things have returned to a semblance of normality. Currently, 2022 is looking promising for events and exhibitions, with recent announcements reverting several restrictions. With things beginning to open up once again, it is not hard to visualise a time when exhibitions will begin cropping up on your calendar. When this does occur, you will naturally want to ensure that your firm is in possession of sufficient promotional equipment.
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The Essential Promotional Products You Need After Christmas
08.12.2021
Obviously, Christmas is only a couple of days away. However, it is always best to plan ahead. With the new year looking far more prosperous than last year, with less restrictions, it is best to plan what products will be of most to your business
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Are Poster Pockets This Year’s Best-Selling Marketing Accessory?
24.11.2021
When you look at the broad world of marketing, there are a huge array of options to choose from, whether that’s digital or traditional marketing. It is important to use the correct format to appeal to you desired audience. For example, a digital campaign will be useless if your audience aren’t digitally active. It should quickly become apparent that there are countless avenues that you can elect to go down to help publicise your company.
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How VKF Renzel Could Help Your Business Thrive
15.09.2021
As is to be expected, the production and distribution of sales-related equipment is an industry which is fiercely competitive - it is the nature of the business. Although you may not be familiar with us, here at VKF Renzel we are often considered to be at the forefront of this field. The first-class nature of our products is matched only by our competitively-low prices. If you continue your reading below, you will be able to learn a little more about how we could transform your company’s operations.
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Banners: The Piece Of Equipment That Keeps On Giving
08.09.2021
When your business is suffering from a slump, it is important that you try and remain upbeat. There are always ways in which you can attract new customers - you simply need to be willing to try new things. Case-and-point, you may have found yourself focusing predominantly on technological-based methods. If these have not been quite as successful as you would have hoped, perhaps the time has come to opt for more traditional measures. Here at VKF Renzel, we are firm-advocates that double-sided banners, when situated in the correct location, can prove to reap wonderful rewards; allow us a moment to explain why you should give these a chance.
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Why Menu Holders Are Popular in The Dining Sector
25.08.2021
Is your business in the food and drinks industry or the hospitality industry? You will no doubt be aware of the cutthroat nature of this sector. Everywhere you look, there will be competitors that will be trying to attract the same audience as you. For you to be able to come out on-top, you must mark yourself out as different and make the most of point of sale advertising techniques to help increase your awareness to potential customers.
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Does Your Business Need To Start Leafleting?
14.07.2021
Leafleting is still important and effective! There will naturally be a few of you reading this that will have reduced using leaflets in this day-and-age. After all, it would not take long to source electronic alternatives that can greatly expand your reach. That being said, here at VKF Renzel we are firm-advocates that this traditional form of marketing is far from being obsolete. If you would like to learn our thoughts on the matter, we invite you to continue your reading down below.
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Modern Alternatives to Traditional Leaflet Stands
30.06.2021
In truth, there are numerous advertising methods which have been proven to be effective, irrespective of the industry that they are deployed in. Some, such as brochure displays and leaflet holders, have been around for a number of years and have never ceased to prove themselves as effective, even in today’s digital world. However, if you are looking for a way in which to stand apart from the crowd, you may want to explore less traditional and more innovative options. As a leading retailer in this industry, VKF Renzel’s sales team will be glad to offer some guidance on what you could choose to invest in instead.
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Could Poster Stands In The UK Make A Comeback?
19.05.2021
You would be forgiven for thinking that the time of posters has been and gone; whilst they were certainly a popular tool in times gone past, they have certainly had a fall from grace. However, there is evidence which points to a resurgence potentially being on the cards. Here at VKF Renzel, we are certainly of the opinion that this should be regarded to be a positive thing - you can find our reasoning on the matter detailed conveniently below.
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Best Ways In Which To Improve Your Shelf Management
14.04.2021
Being a retailer in the twenty-first century is notoriously difficult, not least due to the increasing trend of people doing their shopping online. The internet has led to more individuals focusing on convenience, rather than sheer quality. It is for this reason that it is imperative to optimise your operations, so that you can make sales to those who grace your establishment with their presence. A prime example of this is improving your shelf management, which is something that is often overlooked. If you would like some expert advice, all you need to do is listen to the words of VKF Renzel.
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5 Reasons Why Your In-Store Retail Displays May Not Be Working
24.02.2021
One of the major differences between brick-and-mortar and e-commerce retail is being able to physically show off your stock and enable your customers to interact with the items that you sell. In-store retail displays are the best way for you to draw attention to your merchandise and encourage your customers to make a purchase.
On the surface, in-store displays may seem simple and predictable; set them up, stock them and watch shoppers head straight towards them, however, it isn’t always this straight forward. Despite the opportunity that retail displays provide, they are sometimes overlooked and aren’t always used to the best of their ability.
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Creating an Effective POS Display
28.10.2020
As the owner of a retail space, no matter what you sell, you should never underestimate the power of a good point of sale (POS) display. In this day and age, there is so much focus placed on digital marketing that it is easy for retailers to lose sight of the importance of in-store marketing. Effective POS can have a dramatic impact on the number of products that you sell and the overall profit that you make
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Choosing The Best Poster Display For Your Needs
04.08.2020
When promoting something, whether it is a service, offer, event or product, many people use a poster as part of their marketing campaign. There is no denying that they can be incredibly beneficial; even in a world where online marketing is so popular, posters still manage to reach your target audience.
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How To Guarantee Sales With Your POS Display
28.07.2020
If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.
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Why Effective Shelf Management is Vital
01.04.2020
For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.
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Choosing the Best Leaflet Display
26.03.2020
Leaflets and brochures are used in the majority of industries for various reasons. Whether you’re advertising a product, raising awareness of an issue or informing people about your company and products/services on offer, then a leaflet is one of the best ways to do so. When they are used correctly, leaflets can lead to increased sales and attract more customers to your business.
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The Importance of Using Display Stands
20.03.2020
All shop owners have the same objectives: to get customers into their store and have them to purchase something. Whether you own a bakery or a fashion store, there are some essentials that you simply must-have to make this happen. One of the most important pieces of furniture that you can have is a display stand.
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4 Point of Sale Display Design Tips
The retail industry is incredibly competitive, so it is very important to establish methods to help your business stand out from the vast competition. Point of sale displays would be an excellent addition to your visual merchandising and can be used to maximise the visibility of promotions and products and, ultimately, boost sales.
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The Benefits of Point of Sale Displays in Food Retailing
In the critical moments where a consumer is finalising a purchase in a store, point of sale displays can be a huge influence. They give retailers the opportunity to push for the impulse purchase by showcasing spotlight items, especially when used consistently and effectively. So, what are the benefits of point of sale displays?
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The Different Types of Point of Sale Displays
Point of sale display stands are a crucial visual merchandising technique which is great for drawing attention to products and brands in retail stores. They are known to be a very impactful way of upselling to customers and increasing their spend-per-visit.
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