Are Leaflet Wall Displays Coming Back into Fashion?
With the technical capabilities that companies now have access to, it is no-surprise that marketing tactics have seen a major shift in recent years. Depending on the business, you can now find large firms pouring their budget into television adverts, radio commercials & internet communications. That being said, there is still a place for traditional marketing tools such as leaflets, brochures & flyers. Organisations should look into taking advantage of Leaflet Wall Displays. In this week’s blog we explain a little more about how Leaflet Wall Displays can be a great tool to implement into your business.Generate Brand Awareness
As you would expect, the primary goal of any advertising campaign is to try and make customers aware of your existence. In order to grow your business successfully, it is imperative that you are able to garner interest from a large audience. If you are trying to grow your business you simply can’t rely solely on repeat customers. This is as it will be difficult to evolve and expand. Installing wall-mounted brochure displays is a great way to make more consumers aware of your brand and business. These could be used in a wide range of environments such as exhibition events, showrooms or reception areas – but realistically the only limit of application is the imagination.
Brand awareness is something that you should never ignore, as it can prove to be the difference between success and failure in growing your brand. Additionally, this form of marketing is a lot cheaper than other types such as digital advertising and is something that is accessible to all businesses. Furthermore, marketing literature like leaflets and brochures are tangible items which consumers can refer back to again and again.
Long-Term Option
Arguably one of the greatest attributes that is possessed by wall-mounted leaflet displays is that once they have been erected in a pattern that are appropriate for your business, there is very little that needs to be done to maintain this. This is besides refilling them with the appropriate marketing literature. You can simply opt to stand back and reap the rewards from your investment. Depending on how often you change your promotions and services, you may be able to leave your brochure display untouched for months on end. It is a highly useful tool to have in physical shop fronts or showrooms. Once they are set up they will function as needed.
Concise Messages
What is great about using leaflets as a way to bolster your marketing efforts is the fact you can use concise, precise messages that will resonate with your target audience. These could, for instance, be related to a slogan or catchphrase that your company is synonymous with. Trigger words, specific images and competitive pricing are all great ways to grasp the attention of consumers. To really get through to a prospective consumer you need to have concise, direct messaging. This is as leaflets really need to appeal to viewers otherwise there will unlikely be any engagement. A call to action like an incentive or offer is a great start at getting consumers to engage with your business. Overloading clients with information can be detrimental, so be sure to use concise messages that will be best appeal to your target audience.
Here for You Here at VKF
If you feel that you could do with adapting your company’s existing advertising tactics, and believe that the best way in which to achieve your aims and objectives is to invest in a large number of leaflet dispensers and brochure holders, you have come to the right place. As a company that specialises predominantly in the supplying of POS equipment, you can be sure that VKF Renzel will satisfy your needs for display options. Whether you want a wall-mounted leaflet holder which boasts a large capacity, or need a base for your standing display, we will not let you down. For further details about how we can assist you, we advise that you send us an email at sales@vkf-renzel.co.uk. If you would like to speak to speak to one of our friendly sales team then please don’t hesitate to call us on 01527 878311. Alternatively, you can look through our extensive website to find what you need.