In such a complex and complicated world of digital marketing, competing companies, and changing business methods, it is vitally important that businesses find affordable solutions for their businesses. It has become increasingly important that businesses seek out cost-effective solutions and maximise their ability to utilise their space, enhancing their advertising efforts.

In the dynamic, ever changing world of visual communication, the continued significance of traditional marketing methods cannot be understated. Whether you're promoting your business, brand or product, the way you present your content matters. Snap frames are a well recognised display solution, that is seen and used in countless businesses and industries. This is thanks to: their practicality, their affordability and their functionality.

In today’s highly competitive retail landscape, where online shopping is thriving and there’s more competition than ever before, visual merchandising plays a crucial role in enticing customers into physical stores.

Ultraviolet printing is a crystal-clear digital printing technology that we at VKF Renzel use to vibrantly reproduce your artwork, on our state-of-the-art in-house UV printing machines. UV printing can be used to showcase your unique designs on a myriad of materials, including ACM, vinyl, PVC, acrylic, wood, glass and more.

Spring is in full swing, the weather is getting warmer and the evenings are drawing out, which can mean only one thing - summer is almost here! While everyone is booking holidays, updating their wardrobe and generally preparing for the sunny season, it’s the perfect time for business owners and managers to look at sprucing up retail displays and adding a touch of seasonality to branding and advertising.

Retailers often make mistakes when it comes to the visual merchandising of products, which can lead to poor sales and an overall negative customer experience. While there is no right or wrong way when it comes to displaying products and visual merchandising, it’s important to cater to your customer. Understanding your target customers and how they are likely to behave in your shop helps to ensure that your visual merchandising portrays the relevant information and products that they want to see.

Happy new year to all of our readers! We hope everyone enjoyed their well-deserved time off and wanted to give you a warm welcome back to our blogs in 2023. It is great knowing that our Blogs are such a popular feature of our website and we are grateful for the continued readership. Now, without further ado, time for the first Blog of 2023 – Outlining the Benefits of Digital Signage! Digital Signage has been rising in popularity for a number of years and their dominance in retail space is second to none. Modern, stylish & interactive, digital displays give your displays a competitive edge. Digital Signage allows you, as a business, to showcase your products, services and offers in the best possible way. It is this flexibility that has facilitated their popularity, especially as they increase engagement with your potential customers.

If you sell drinking products such as cans & bottles, then you may want to invest in a Bottle Pusher System. These systems help to keep your drinks neat, tidy and organised; a useful resource for both you and your customers. Bottle Shelf Pusher Systems can be used within fridge units or on any standard shelving unit. You can find these practical Bottle Pusher Systems here on the VKF Renzel website, where we carefully design all of our products to help improve your customers shopping experience.

Regardless of what type of Retail store you own or how many different products you sell, having the right displays is crucial to your ongoing success. Customers want to be able to visit your store, browse through your product range and easily find the items that they’re looking for. Thankfully, there are a number of different ways you can display your products and you won’t struggle to find a suitable solution from our vast array of offerings on our website!

Messy, overfilled or underfilled shelves can be a real turn off for many customers. It implies that you don’t really care about the customer or the products that you’re selling to them. And customers can be very good at jumping to conclusions about why this might be, leading you to lose out on sales. This is something that you’ll want to avoid through good shelf management, something that is made very easy with the help of our practical products from VKF Renzel.