What to Think About When Putting Together a Brochure
16.02.2022When you are trying to improve the exposure of your company, there are plenty of different tactics that you can employ. There are certain firms that have the budgets necessary to invest in spectacular television advertisements; unfortunately, this costs an excessive amount of money and is likely to be out of the question for many businesses. We offer affordable alternatives to our customers to ensure everyone can promote their brand.
The Benefits of Pop-Up Displays
17.11.2021Many retailers will have a range of display stands in their premises in an effort to market particular products or services. These would typically be permanent display solutions, such as a mannequins displaying clothes, or illuminated walls for big, bold advertising. These solutions are incredibly useful, but they do have one major drawback.
How To Ensure Your Valentine’s Day Stock Sells
03.02.2021Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day. Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tips
Why You Should Never Overlook Your Store Layout
25.11.2020As a retailer, you will understand how important it is for you to provide high-quality products and amazing customer service in order for your business to thrive but, unfortunately, it isn’t uncommon for people to overlook the importance of store design and layout too. Whilst your layout may just seem like one of those things that aren’t critical when it comes to sales and profit, this really isn’t the case.
Merchandising Tips For Christmas
21.10.2020Merchandising Tips For Christmas We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy. When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.
The Importance of Visual Merchandising
16.07.2020As a shop owner, you will have probably heard of the term ‘visual merchandising’. When used in the context of retail merchandising, visual merchandising relates to the way that store can make their spaces more attractive, presenting products in a particular way that leads to a positive shopping experience and increases the number of sales.
Why Effective Shelf Management is Vital
01.04.2020For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.