How Does Visual Merchandising Increase Sales?
In today’s highly competitive retail landscape, where online shopping is thriving and there’s more competition than ever before, visual merchandising plays a crucial role in enticing customers into physical stores. By creating visually stunning and immersive in-store environments, retailers can create unique and memorable experiences for customers that online shopping cannot replicate, helping to build brand loyalty and memorable moments that go far beyond the traditional in-person purchase encounter.
Here at VKF Renzel, we understand the importance of turning your retail store into more of an experience for both existing and potential customers. We provide a wide range of products, including product display stands, show window design elements and interactive POS (Point of Sale) screens that will all help you in your visual merchandising endeavours. In this blog, we’re looking at just a few of the visual merchandising steps you can take to transform your store from adequate to amazing.
What Is Visual Merchandising?
Visual merchandising is a skilled, artful blend of creativity, strategic planning and sensory appeal aimed at enhancing the overall shopping experience of your customers. It combines design, marketing and psychology to captivate customers and drive sales. Visual merchandising involves the strategic arrangement of product display stands and store layouts to create an enticing and immersive environment that effortlessly communicates your brand’s identity and values.
At its core, visual merchandising exists to engage customers on both conscious and subconscious levels, using elements such as colour, lighting, signage, props and product placement to subtly stimulate emotions, inspire desire and encourage purchase decisions. By skilfully organising and showcasing your wares, visual merchandisers can take customers on a carefully curated journey, ensuring that all your products are displayed in the most appealing and accessible manner.
Top Ways to Start Tackling Your Visual Merchandising Strategy
Here are just a few great ways to start improving the visual merchandising of your store, all of which we can help you achieve with our wide range of visual merchandising products at VKF Renzel.
Grab Attention with Window Displays
One of the primary objectives of visual merchandising is to attract customers and entice them inside the store. Window displays play a crucial role in achieving this goal. By creating visually stunning and compelling window displays, businesses can grab the attention of passers-by and pique their interest. By incorporating interactive features or highlighting new products, you can effectively draw potential customers into the store.
Have a look at our LED shop window advertising selection, which works particularly well when partnered with our window dressing sets and other window display items. For the ultimate in eye-catching window furniture, bring your brand and products to life with one of our bright and vibrant window display screens.
Enhance Product Visibility and Placement
You’ve fought hard to get customers into your store, now your visual merchandising needs to pay off on the promise of your window display. This largely focuses on optimising product visibility and placement within your store. By strategically arranging products, you can create a clear and logical flow that guides customers through the store. Placing high-demand or high-margin items at eye level or near checkout counters can increase their chances of being noticed and purchased. Additionally, well-organised and neatly displayed merchandise not only allows easier browsing but also creates a positive impression of the store.
We provide a wide selection of shelving options and product display stands that can really help maximise the look and feel of your store and merchandise. If you want to be in control of how your products are displayed without losing display flexibility, our FlexiSlot® Slatwall System is the superlative way to do it. With so many options available, you’ll never run out of combinations to keep your store looking fresh and organised.
Create a Consistent and Memorable Brand Image
Effective visual merchandising helps reinforce your brand image and identity. By consistently applying branding elements such as colours, logos and typography in displays and signage, you can establish a strong brand presence regardless of the competition. This consistency fosters brand recognition and familiarity among customers, making it easier for them to connect with your brand and develop trust. A well-defined brand image can ultimately lead to increased customer loyalty and repeat purchases.
Clever use of LED light frames around your store is one of the simplest yet most eye-catching ways of keeping your brand in the minds of customers as they browse your store. We can even print the inserts for your light frames at our UV printing facility, making it easy to keep your store looking visually fresh and up to date, particularly with sale-specific and seasonal branding refreshes.
Stimulate Customer Engagement and Interaction
Visual merchandising techniques can encourage customer engagement and interaction with products. For example, setting up demonstration areas, interactive displays or providing samples can invite customers to experience products first-hand. Such interactions not only generate interest but also allow customers to make informed purchasing decisions. By creating a dynamic and interactive shopping experience, businesses can create a lasting impression and increase the likelihood of sales conversions.
While much of this can be achieved with clever use of product display stands, to add a real touch of interactivity to your visual merchandising splash, how about a POS infodesk? Customers can interact with these displays to learn more about your products and business, and they can be used to show off your full range if you only have room for a selection of items in your store. With our selection of digital promotional totems and POS screens, you can bring your visual merchandising to life.
Strengthen Your Visual Merchandising Game with VKF Renzel
Visual merchandising is an essential tool that combines art, design and marketing strategies to create visually captivating retail spaces, driving customer engagement and ultimately boosting sales. By embracing the power of visual merchandising, businesses can maximise their sales potential and stand out in today's competitive retail landscape.
At VKF Renzel we have a vast range of items that can enhance your retail space, from traditional product display stands to innovative digital signage options. If you have any questions or would like more guidance, get in touch with us today on 01527 878311 or send an email to sales@vkf-renzel.co.uk and a member of our team will get back to you.