How To Ensure Your Valentine’s Day Stock Sells
03.02.2021Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day. Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tips
How To Refresh Your Displays For The New Year
30.12.2020Now that Christmas is over and we are shortly entering a new year, now is the perfect time to give your store a refresh. Taking down the Christmas displays and decorations is guaranteed to leave your space looking sparse and quite sad, neither of which will help your sales. Take some time to look around and see what changes you can make to transform the look of your store for the start of 2021.
How to get your retail store ready for winter
04.11.2020Although we’ve not yet entered the winter season just yet, the weather has made it clear that we are certainly getting closer. The lead up to any season or event plays a pivotal role, as it’s essential to alter certain designs, layouts and themes in your store to garner further attention for that time of year. As a result, there has never been a more important time that now to get your retail store ready for winter… but how should this be done?
Merchandising Tips For Christmas
21.10.2020Merchandising Tips For Christmas We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy. When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.
The Benefits of Seasonal Retail Displays
14.10.2020Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.
Black Friday Tips to Help You Boost Sales
07.10.2020Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!
Christmas Displays For Your Bar or Restaurant
30.09.2020It is never too early to start thinking about your Christmas display ideas. Making sure you have all of the appropriate display materials early is essential in ensuring a smooth display change transition. As time passes and we move closer to December we can pretty much guarantee that you will start to take more bookings for most evenings and weekends until the new year. Many people talk about being in retail during the festive period but it is an insanely busy time for bars and restaurants too. This is probably the time of the year that you will make the biggest profit so it is important to put all you can into this month.
Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year. If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.
How To Prepare Your Store For Christmas
09.09.2020Christmas is one of the busiest times of the year for retailers and no matter what you sell in your store, you can almost guarantee you will be getting increased foot traffic than you are typically used to. The festive season can be daunting for anyone working in retail and not preparing for the lead up to Christmas in advance can leave you in all sorts of trouble. The last couple of weeks before the big day will likely be the busiest of the entire year, so ensure that you put a plan in place with plenty of time to spare in order to guarantee that you’re prepared for the pre-Christmas rush. Here at VKF Renzel, we have put together a list of easy ways you can help prepare your store for Christmas; with our help, you’ll be equipped to tackle everything that’s thrown at you this December.
Why Retailers Should Already Be Thinking About Valentine’s Day
27.01.2020After Christmas and the January sales come to an end, soon after the next big event in retail is Valentine’s Day. There is no rest in the world of retail - as soon as one big promotion is over, the next will begin. Many people are unaware of just how much preparation goes into in-store events and how far in advance this preparation should really start.