What Are the Benefits of Display Baskets?
When you own a business, the layout and organisation of the space couldn’t be more important. You want to create a layout that draws your customers in and encourages them to spend longer browsing your products. Your business space should tell a story and really sell your brand and products to consumers. After all, the longer they spend in the shop and more exposure they have of your business, the more likely they are to purchase something. The secret to keeping customers in your store is creating visually interesting displays, so it’s important to take the time to get this right.At VKF Renzel, we supply a range of products that are designed to make your product range stand out and grasp the attention of customers. One particular type of product that is very popular amongst shop owners are Display Baskets. There are so many benefits to using display baskets throughout your store and below we have explored some of these in more detail.
Clearly display your products
Customers want to be able to walk into your store and easily find what they’re looking for. Your competitors will certainly be making an effort to make it easy for customers to find products. There is nothing more frustrating than a store with no clear layout to it and displays that don’t make sense. Display Baskets make it much easier for your customers to see what you have to offer and they can prevent them from having to search for the products they’re looking for.As the name suggests, Display Baskets are designed to showcase your products and this can help ensure your customers aren’t missing out on great products. This type of display is ideal when you want to draw attention to particular special offers or seasonal items, for example, and display baskets can help to make your targeted products stand out.
We have a wide selection of Display Baskets on offer here at VKF UK. The majority of the Display Baskets we offer are Wicker Baskets. This is because they provide a natural look, great for fresh produce or pastry’s. This makes them fantastic displays for bakery’s, cafes & restaurants and they create an authentic experience for customers. Freshly baked bread displayed in a Wicker Basket just like a traditional bakery? Perfect!
Maximise display space
No matter what types of products you stock, you will likely be short on display space. It isn’t uncommon for many shops on the high street to have more products than they do shelving space and it is easy to overcrowd your displays, causing them to be cluttered and messy. Thankfully, Display Baskets can increase the amount of display space you have.There are several different shapes and sizes of Display Baskets on offer, such as front access baskets for directly highlight products to customers or Sales Stand “Willow Baskets” which are great for a huge number of products in one space.
With the wide selection of types on offer, it makes it easy for you to use them in various locations throughout your store. We have freestanding baskets, baskets to go on shelving units etc. all to help you display your products in the best possible way. All of this enables you to make your displays more aesthetically pleasing. When your displays are kept neat and tidy, this can help to improve the experience your customers have in store.
Tempt impulse buyers
When you strategically place your Display Baskets near your till area, you have the opportunity to significantly increase your sales. When products are conveniently displayed near the tills, you can tempt impulse buyers to make last-minute purchases and depending on what products you have in your Display Baskets, this can have a huge impact on your revenue.Display baskets that are used by your tills are designed to draw the attention of customers whilst they’re queuing to pay for the products in their basket and you have the opportunity to increase the number of items each customer buys. Whether you’re trying to get rid of old stock or you have items that you are specifically trying to promote, a Display Basket can help you to sell all of your products and ensure you make a profit on them.
