The Products That Will Revolutionise Your Retail Establishment
28.04.2021The world of retail is incredibly complex - trying to gain a significant market share entails fighting off various competitors, and this requires being at the top of your respective field. In truth, there are a number of viable ways in which to transform your establishment into one that cannot be beaten. Here at VKF Renzel, we are well-aware of the effects that products such as floor-standing posters can have. If you would like us to impart our wisdom unto you, all you need to do is continue reading.
Best Ways In Which To Improve Your Shelf Management
14.04.2021Being a retailer in the twenty-first century is notoriously difficult, not least due to the increasing trend of people doing their shopping online. The internet has led to more individuals focusing on convenience, rather than sheer quality. It is for this reason that it is imperative to optimise your operations, so that you can make sales to those who grace your establishment with their presence. A prime example of this is improving your shelf management, which is something that is often overlooked. If you would like some expert advice, all you need to do is listen to the words of VKF Renzel.
How To Increase Sales With Display Stands
06.01.2021Simply put, a display stand is an advertising tool that is used frequently in retail. From a functional perspective, a display stand should hold your stock and grab the attention of customers. Your display stands have a direct impact on your product sales and when at their most effective they can dramatically increase your revenue. Display stands include everything from pavement signs and window displays to mannequins and dump bins. These days, they come in such a huge range of shapes and sizes, they can be incredibly creative and really, the possibilities are endless in this regard. If you’re looking to get the most out of your display stands and increase your sales through this effective advertising tool, keep reading.
How to get your retail store ready for winter
04.11.2020Although we’ve not yet entered the winter season just yet, the weather has made it clear that we are certainly getting closer. The lead up to any season or event plays a pivotal role, as it’s essential to alter certain designs, layouts and themes in your store to garner further attention for that time of year. As a result, there has never been a more important time that now to get your retail store ready for winter… but how should this be done?
Creating an Effective POS Display
28.10.2020As the owner of a retail space, no matter what you sell, you should never underestimate the power of a good point of sale (POS) display. In this day and age, there is so much focus placed on digital marketing that it is easy for retailers to lose sight of the importance of in-store marketing. Effective POS can have a dramatic impact on the number of products that you sell and the overall profit that you make
Merchandising Tips For Christmas
21.10.2020Merchandising Tips For Christmas We’re well into October now, which makes Christmas sound a lot closer. No matter what type of shop you own you will want to sell as much as possible on the lead up to Christmas. This is the perfect time to capture the attention of your customers and get them to impulse buy. When it comes to the festive season, your visual merchandising needs to reach a whole new level of excitement. This is the best way to entice your customers into purchasing all of the stock you have invested in especially for this time of year. VKF Renzel has put together a list of merchandising tips you can put into place this Christmas to help with sales this festive season.
The Benefits of Seasonal Retail Displays
14.10.2020Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.
Black Friday Tips to Help You Boost Sales
07.10.2020Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!
Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year. If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.
Retail Display Ideas to Try in Your Store
16.09.2020Creating a new look for your store can be exciting. Regularly rearranging your stock is good for so many reasons and it is always advised, no matter what products you sell. Retail displays and visual merchandising are, and will always be essential in capturing the attention of customers and converting browsing into sales. One of the main reasons why people still decide to shop in-store rather than online is to see your merchandise in person and this is all the more reason to design eye-catching retail displays. If you’re wanting to explore some new ideas next time you rearrange your displays, then keep reading today.