The Benefits of Seasonal Retail Displays
14.10.2020Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.
Black Friday Tips to Help You Boost Sales
07.10.2020Black Friday is the day that all consumers are counting down to and in some ways, the day that many shop owners are dreading. Yes, it is a great opportunity to sell lots of stock and capture the attention of many new customers, but it can be incredibly daunting. Some think that participating in this day can seem like a big retailer’s game – the little guys don’t have a chance!
Why You Should Keep Up With The Changing Seasons In Retail
23.09.2020Whether you currently work in retail or never have, you’re probably aware that there are regular seasonal changes in the majority of stores. Every big holiday sees a new window display, change of stock and in-store offers, hoping for an influx of customers. This is just seen as normal these days and all customers expect to see these changes in stores throughout the year. If you own a store, then it is beneficial for you to understand why you should be keeping up with the seasonal changes in retail rather than just following the crowd. There are numerous benefits to doing so, all of which will positively impact your store. To help anyone looking to understand more about this, VKF Renzel has gone into detail below.
Retail Display Ideas to Try in Your Store
16.09.2020Creating a new look for your store can be exciting. Regularly rearranging your stock is good for so many reasons and it is always advised, no matter what products you sell. Retail displays and visual merchandising are, and will always be essential in capturing the attention of customers and converting browsing into sales. One of the main reasons why people still decide to shop in-store rather than online is to see your merchandise in person and this is all the more reason to design eye-catching retail displays. If you’re wanting to explore some new ideas next time you rearrange your displays, then keep reading today.
How To Prepare Your Store For Christmas
09.09.2020Christmas is one of the busiest times of the year for retailers and no matter what you sell in your store, you can almost guarantee you will be getting increased foot traffic than you are typically used to. The festive season can be daunting for anyone working in retail and not preparing for the lead up to Christmas in advance can leave you in all sorts of trouble. The last couple of weeks before the big day will likely be the busiest of the entire year, so ensure that you put a plan in place with plenty of time to spare in order to guarantee that you’re prepared for the pre-Christmas rush. Here at VKF Renzel, we have put together a list of easy ways you can help prepare your store for Christmas; with our help, you’ll be equipped to tackle everything that’s thrown at you this December.
How To Guarantee Sales With Your POS Display
28.07.2020If you own a store then you should already be aware of what point of sale displays (POS) are. You should also be taking full advantage of what they can offer you in terms of sales. There is no denying that when you take the time to optimise your POS displays, they are perfect at grabbing potential customers attention and encouraging them to impulse buy.
Measures to Take When Reopening Your Shop After Lockdown
22.07.2020Over the course of the year, the world has been turned upside-down by the coronavirus pandemic. Our perception of ‘normality’ has been completely shattered, with social distancing becoming the new normal. Thankfully, here in the UK, restrictions are gradually being eased in an attempt to try and get back to how things used to be. Unfortunately, this is not a simple process with the risk of infection remaining. As such, if you are a shop owner during this turbulent time, it is important to know the measures that you need to take when reopening - this is where VKF Renzel can provide you with some much-needed help.
Keeping Your Customers Safe During COVID-19
07.07.2020The COVID 19 pandemic has been impacting the UK for many months now and there are numerous changes that have been made to people’s everyday lives. Whilst the majority of stores that are considered non-essential have been closed for some time, we’re beginning to see a gradual reopening of many businesses throughout the UK.
Ways to Protect Your Retail Staff During the Coronavirus
07.05.2020Since the World Health Organization declared COVID-19 a pandemic, many businesses have been worried about protecting their employees whilst they’re at work during this time. Thankfully, the majority of people are able to work from home, however there are still essential workers that will be going about their daily lives as normal helping the general public and the number of those working from home will only continue to dwindle down as lockdown measured begin to ease.
Why Effective Shelf Management is Vital
01.04.2020For most retail shops including supermarkets, almost all of their products are stocked for their customers on tall shelving units. The primary reason for this is because it allows the business to display a larger collection of different products together, saving space in the process, whilst also maintaining a particular order so that customers can easily identify the product that they are looking for and finding complementary products nearby.