Everything You Need to Know About POS Displays
17.02.2021Displays are an incredibly important part of any store; whether you run a hardware store or a supermarket, you will want your products to be clearly displayed and easy for regular customers to find and understand. These displays (and accessories) come in all shapes and sizes and different displays will work more effectively in one part of the store than another. One of the most frequently discussed displays across lots of different industries is a POS merchandising display. If you’re new to retail and would like to find out more about what this actually is and how it benefits a store, here at VKF Renzel we’ve collated together little more information to increase your understanding.
How To Ensure Your Valentine’s Day Stock Sells
03.02.2021Your Christmas stock has all been sold and your January sales are coming to an end, it is officially time to start your Valentines day promotions. Many stores will be starting to get their season-specific products delivered and the next steps are changing your display stands ready for the lead up to Valentine’s day. Whenever you invest in specific products such as Valentines items, you want to ensure that you can sell as much as possible at full price. This will prevent you from needing to dramatically discount stock at the end of February. There are a few things store owners can use to try and sell all of their Valentines stock, to assist anyone looking for some help, VKF Renzel has shared their top tips
Why Retail Checkout Experiences are so Important
27.01.2021There’s no denying that the retail shopping experience has changed dramatically over time, particularly with the introduction of technology both in-store (and evidently online). However, it is important to recognise that in-store shopping still plays a key part within the retail world, with so many people still favouring the choice of going into a physical store. Whether it’s to see an item in person, benefit from the direct advice of an employee or save on online shipping costs, in-store shopping continues to remain irreplaceable.
Simple, but Effective Ways to Attract More Customers to Your Store
13.01.2021Unfortunately, with the convenience and ease of online shopping, fewer and fewer people are turning to the high-street to do their shopping. This has put an increase in pressure on shops to ensure that they are still getting plenty of customers through the door and making a good profit. With everyone in a similar position, many store owners can feel as though they’re stuck in a rut with few solutions to make their shop stand out from competitors. With that said, there are some simple things you can to do ensure you are still getting the foot-traffic you require. Here at VKF Renzel we’ve put together a list of easy, yet effective ways you can attract more customers into your store.
How To Refresh Your Displays For The New Year
30.12.2020Now that Christmas is over and we are shortly entering a new year, now is the perfect time to give your store a refresh. Taking down the Christmas displays and decorations is guaranteed to leave your space looking sparse and quite sad, neither of which will help your sales. Take some time to look around and see what changes you can make to transform the look of your store for the start of 2021.
Tips for Getting People to Purchase in Your Store
09.12.2020There is so much competition in every industry, which is only growing on a daily basis, and businesses are constantly faced with the task of getting people to purchase with them, rather than with their competitors. If your shop is on a street with other stores selling similar products, then you have to think outside the box with your marketing techniques to ensure that your customers stay loyal and aren’t tempted by your competitors’ actions.
Why You Should Never Overlook Your Store Layout
25.11.2020As a retailer, you will understand how important it is for you to provide high-quality products and amazing customer service in order for your business to thrive but, unfortunately, it isn’t uncommon for people to overlook the importance of store design and layout too. Whilst your layout may just seem like one of those things that aren’t critical when it comes to sales and profit, this really isn’t the case.
A Look at the Hygiene Products Everyone Will Be Grabbing Once Christmas Is Over
18.11.2020With this year completely flying by, you may not realise that Christmas is slowly, but surely creeping up on us. People are beginning to buy presents in preparation for the inevitable rush that will take place at the beginning of the winter season. However, much of this will be online, as many customers are understandably a little nervous about going into shops. Here at VKF Renzel, we are proud the present a wide range of hygiene unit, suitable for a variety of needs.
Which Office Equipment Will Be Popular on Black Friday?
11.11.2020Black Friday is an occasion which is hotly anticipated and growing in popularity year on year -prices are slashed and the retail world becomes abuzz with activity. Should you be a business owner, this is the perfect moment to start browsing through products and equipment which you can implement within your establishment to help you have the most successful Black Friday yet. Here at VKF Renzel, we are privileged to have a keen understanding of this ‘celebration’; as such, we are happy to be able to impart some of our wisdom and advise about some of the corporate equipment that we can envision becoming bestsellers in 2020.
The Benefits of Seasonal Retail Displays
14.10.2020Throughout the year, there are lots of different events and holidays that cause retail stores to change their display stands. From Christmas and Easter to Valentine's Day and Mother’s Day, there is a lot to plan for when working in retail and we understand it can sometimes be overwhelming. There is no denying that as one promotional event finishes, another begins.