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Choosing the Best Leaflet Display

Leaflets and brochures are used in the majority of industries for various reasons. Whether you’re advertising a product, raising awareness of an issue or informing people about your company and products/services on offer, then a leaflet is one of the best ways to do so. When they are used correctly, leaflets can lead to increased sales and attract more customers to your business.

As an effective marketing tool, it only makes sense that a company would want an efficient, yet stylish display to distribute these promotional leaflets and brochures. If you are contemplating how and where to display this literature dispenser, you will notice that there are so many different options to choose from. Choosing the right leaflet rack or brochure stand to suit your requirements and company image can be a challenge, but here at VKF Renzel, we’ve put together a simple guide to help you choose the best leaflet display for your specific needs.

Things to Consider:

  • Budget and Quality
One of the first things to consider is how much budget you have for the display versus the quality and appearance of the leaflet racks you wish to purchase. As with any product, you can't expect to get the best on the market with the smallest budget. Think about your companies’ image and what sort of investment you need to ensure that the leaflet rack fits in with this.

For example, if you portray a luxury corporate image then you may opt to invest slightly more and pick a stylish leaflet display like the Taurus I Leaflet Shelving. However, if you are looking for something to place in a corner shop for tourist information then you can choose something slightly cheaper, like the Tondo Display Stand, which will still meet all of your needs, but will be more cost-friendly.

  • Space
You also need to consider how much space you have available for the stand and how many brochures/leaflets you’ll need to display at once. All of the dimensions of our products will be listed on their individual product pages on our website, so you can easily make a note and ensure that the leaflet rack you’re interested in isn’t too big or small before you place your order.

If you are tight on space, yet have a large number of leaflets to display, then you might want to consider a Wall Mounted Brochure Display Rack. These will provide you with lots of room for leaflets, but won’t take up any crucial floor space. Whereas if you do have the space, something like a Rotating Leaflet Stand could be the perfect option for presenting a variety of leaflets to your visitors.

  • Size of Leaflets/Brochures
This may seem like an obvious thing to consider but you will be surprised how many people don’t think about it until it is too late. You can’t really invest in a leaflet display until you know the size of your leaflets; the most common sizes are A4, A5 and 1/3 A4 (DL). If your leaflets are too large for your dispenser, then it will essentially be a pointless investment, yet if they are too small for the leaflet holders, then they will look untidy and be difficult to dispense.

Choosing the Right Option
Ultimately, there is no ‘one size fits all’ option when it comes to leaflet displays. Make the most of the huge selection that is available to you and take your time when deciding which stand would work best for your company. Remember to think about the size of your premises, the type of audience you are targeting and also what you are displaying.

Whichever option you decide to go for, ensure that it makes sense for your business. You will find that the correct leaflet display has the ability to entice people into picking one up and as a result, reading the contents too.

How VKF Renzel Can Help
You’ll certainly find that here at VKF Renzel, we have an incredibly vast range of leaflet dispensers within our online store, including but not limited to countertop, floor-standing and wall-mounted holders. With so many designs to choose from, you can browse until you find the best literature holders for your company. No matter which you choose, you can trust that all of the literature stands or racks you purchase from VKF Renzel will be of the highest quality and made to last.
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