Last week, VKF Renzel UK made a strong impression at the Print Show 2024. It has been the best show we have ever had, with a record number of leads! We weren’t only showcasing our extensive range of products and services, but also having some great conversations with customers, discussing the services and products we could provide them with.

In increasingly competitive industries, capturing the attention of your audience is vital for continued success. Here at VKF UK, we have recently had some new arrivals that are perfect for advertising. What are these new arrivals? Pop-up Displays! These versatile advertising displays have become a staple at exhibitions as a promotional tool, used to showcase products, services or brands. Pop up displays are known for their ease of use, portability, and the impressive visual impact they can deliver directly to your customers.

One thing that many brick-and-mortar businesses struggle with is managing their flow of traffic. Not conventional traffic like that of cars, but that of people. It's one thing to have a successful, progressive business that stands out to customers. It's another way to manage a mass of customers wanting to engage with your business. To remain competitively viable, businesses need to provide their customers with a pleasant customer experience. Any customers not sure where they need to go or having to wait in excessively long queues can lead to frustration and have an overwhelmingly negative impact on the customers shopping experience.

When exhibiting at events and exhibitions it is crucial to stand out to your prospective customers. This exposure to people is the opportunity to present products, services, brands, etc. directly to your target audience. Display equipment is important for displaying the right information. However, it is important to be able to distribute marketing materials and have a “base of operations”. This is where our counter displays excel. They are lightweight counters that are an excellent place to give our marketing literature, promotional items and information. Counters are simple to set up and assemble. A perfect way to build brand reputation with prospective customers.

As many exhibitors and event organisers will know, it is becoming increasingly more difficult to reach through to the target audience. With the implementation of online marketing, competition with competitors is fierce and unrelenting. Despite this, there are practical solutions that will enable you to stand out to customers. Take the humble roller banner, an inexpensive display tool that is easy to transport, sturdy and has a huge graphical to maximise on advertising and promotion. This is an innovative way to stand out to your target audience. We have a plethora of display banners available at VKF Renzel UK, but today we will be focusing on roller banners.

In the world of both business and exhibitions, first impressions are very important. Your businesses first impression has a huge impact on a prospective customer. Their first impression of you can be the difference between them doing business with you or your competitor. Whether you are promoting your products or services at a trade show, conveying important information at a corporate event, or enhancing your office decor, the visual impact you create can make all the difference.

Corporate exhibitions and trade shows have become increasingly popular in recent years, despite the fact that much of the world has turned to digital marketing to promote themselves. Trade shows and exhibitions will always have a place within business, specialised events where consumers can explore the varying companies within industries.

An exhibition wall is an excellent way for you to catch the eye of potential customers at tradeshows and events. Whatever market you might be operating in, it’s going to be fiercely competitive and getting your brand in the face of consumers is crucial to your business’s success and growth. This is something that we’re here to help you with. At VKF Renzel UK, we have an amazing selection of different exhibition walls and want to ensure all of our customers can maximise the most of their exhibit.

Business exhibitions are an essential networking opportunity, allowing you to connect with key members of your target audience if successful.

If you’re planning on heading off to an exhibit, an event or a tradeshow, then you’ll want to make sure that your stand is as interesting and eye-catching as possible. One of the best ways for you to do this is by investing in Pop-Up Displays. The initial cost is definitely an investment but it will be worth every penny. Our team at VKF Renzel can suggest a range of excellent Pop-Up displays, which you can use time and time again to help draw potential customers to your booth. But how do our Pop-up Displays help you? What advantages can they bring to your displays? Below, we have put together a number of advantages of a Pop-up Display and how you can benefit from them.