Mobile Counters are the key to success at tradeshows, exhibitions and events; here's why…
When exhibiting at events and exhibitions it is crucial to stand out to your prospective customers. This exposure to people is the opportunity to present products, services, brands, etc. directly to your target audience. Display equipment is important for displaying the right information. However, it is important to be able to distribute marketing materials and have a “base of operations”. This is where our counter displays excel. They are lightweight counters that are an excellent place to give our marketing literature, promotional items and information. Counters are simple to set up and assemble. A perfect way to build brand reputation with prospective customers.With our lightweight yet sturdy counter displays, gone are the days of bulky, cumbersome displays that would take hours to assemble with an array of confusing, oddly shaped tools. These counter displays offer our consumers a sleek, portable solution. This allows users to focus on what really matters – connecting with their audience, the entire purpose of events and exhibitions.
What is a display counter?
A counter display, sometimes referred to as a countertop display or point-of-purchase (POP) display, is a marketing tool used at exhibitions & events or in retail environments. These displays are designed to attract customers' attention, encouraging engagement or in some cases impulse purchases.We have three different versions of countertop displays stored and ready to dispatch here in the UK. We have two mobile versions; The Elispe Counter & The Round Counter. These handy displays come with carry bags and require no tools to build. They are easy to assemble and disassemble. We also have a White Counter with Header. This is a more permanent display feature, ideal for handing out samples and promotional goods. Like our mobile counter systems, the White Counter with Header requires no tools for assembly. Our counter displays come in various shapes and sizes, some with shelves or compartments for storing marketing literature & products. Overall, counter displays are an effective way for exhibitors & retailers to increase product visibility, boost customer engagement, and enhance sales at the point of purchase area.
The benefits of utilising counter displays
So, what makes our counters such a “must have” for trade shows and events? Let's take a closer look:Portability - The most obvious advantage of our mobile counters is their portability. Designed to be lightweight and easy to transport, these “mobile” counters come with handy travel bags. This enables users to pack the base and counter top in one bag with the graphic and tambour roll in the other. Whether you're halfway across the country or simply driving around the corner to a local event, you can rest assured knowing that your display will arrive safely and in one piece.
Easy Setup - Time is of the essence at trade shows and events, and quick setup is a great way to be more competitive. It frees up more time to engage with potential customers. Mobile counters eliminate the need for complicated assembly, building and heavy lifting. No tools or equipment required! With their simple, user-friendly design, you can have your counter built in a matter of moments. A clever design that takes up minimal space when disassembled and is easy to pack up and transport. This gives our customers more time to focus on making connections with prospective clients.
Professional Appearance - Despite their compact size and portability, mobile counters exude professionalism and sophistication when assembled. The graphic is a great way for a business to brand itself and promote specific aspects of a business. Countertops enable businesses to tailor counters to reflect brand identity and make a lasting impression on anyone who walks by. Whether you're showcasing products, handing out samples, or collecting leads, a well-designed mobile counter will help you stand out from the crowd and attract attention to your booth.
Versatility - Mobile counters are incredibly versatile and can be used for a wide range of purposes. From serving as a registration desks, to housing product demonstrations, the possibilities are endless and only limited by the user's imagination.
Key to Successful Marketing on the Go - In today's competitive business landscape, being able to adapt and stay agile is essential for success. Mobile counters empower businesses to take their marketing efforts on the road and reach new audiences wherever they go. Whether you're attending trade shows, exhibitions, conferences, or pop-up events, having a mobile counter in your arsenal will ensure that you can make a big impact wherever you go.