As many exhibitors and event organisers will know, it is becoming increasingly more difficult to reach through to the target audience. With the implementation of online marketing, competition with competitors is fierce and unrelenting. Despite this, there are practical solutions that will enable you to stand out to customers. Take the humble roller banner, an inexpensive display tool that is easy to transport, sturdy and has a huge graphical to maximise on advertising and promotion. This is an innovative way to stand out to your target audience. We have a plethora of display banners available at VKF Renzel UK, but today we will be focusing on roller banners.

In the world of both business and exhibitions, first impressions are very important. Your businesses first impression has a huge impact on a prospective customer. Their first impression of you can be the difference between them doing business with you or your competitor. Whether you are promoting your products or services at a trade show, conveying important information at a corporate event, or enhancing your office decor, the visual impact you create can make all the difference.

It is incredibly crucial in today’s competitive business world to grasp the attention of potential customers. It is a constant challenge that all businesses need to manage. A versatile solution that we can provide here from VKF UK are A boards. These long-standing displays have stood the test of time as they are commonly used by many types of businesses. These portable and attention-grabbing displays offer businesses a unique way to communicate messages, promotions, and branding in a highly visible manner. In this blog, we will explore the benefits of using A boards and delve into the different versions we have on offer – all suited for different types of business.

The summer is very much around the corner. There is better weather, longer days and the chance for you to take advantage of summer advertising. For many businesses, the summer is the best time to be open and advertise because potential customers will be out and about, soaking up some of the vitamin D that they’ve been denied the rest of the year.

Ultraviolet printing is a crystal-clear digital printing technology that we at VKF Renzel use to vibrantly reproduce your artwork, on our state-of-the-art in-house UV printing machines. UV printing can be used to showcase your unique designs on a myriad of materials, including ACM, vinyl, PVC, acrylic, wood, glass and more.

The modern business world of Marketing has been totally revolutionised by the technical advancements that have become available in the 21st century. No longer are firms being forced to rely on traditional marketing methods which can be less effective than modern methods. Point-of-Sale Tablets are incredibly popular for use Showrooms or Exhibition events. This is because these can be used to display information and inform customers. Additionally, POS Tablets can be interactive, allowing users to engage far more with what you are offering.

When you own a restaurant or café, your Menus are one of the first things your customers will interact with. Not only is it important to ensure your menus are well designed and in line with your brand, but you should think carefully about how they’re displayed. More often than not, restaurants will use both Menu Holders and Menu Covers, and there are benefits to both of these display products.

Lots of people wrongly think that leaflets are an outdated marketing tool, that they’re redundant now that we’ve got access to a wealth of modern digital marketing tools. But, in reality, this really just isn’t the case. Leaflets still have a huge role to play in advertising; they’ve continued to stand the test of time and so many businesses, from restaurants to retail premises, continue to widely use leaflets to this day

Print is a hugely important part of promotion and advertising. It is a much cheaper way of promoting your business, as opposed to the various expensive digital platforms, such as television adverts. Printed material needs to be clear and high quality so that your target audience can quickly understand your message. All businesses only have a finite amount of time to attract the attention of a consumer. Print media can be used within your workplace in traditional advertising formats such as posters or leaflets, that are fundamental to growing as well as maintaining your business.

As you may have already noticed, the vast majority of companies up and down the UK have started to take advantage of the recent innovations in the technical world. This is particularly true when you stop and take a look at the modern advertising methods that are consistently improving on traditional advertising methods. Should you be looking to improve and modernise your marketing strategy, you would do well to try and incorporate some of these into your set-up. We here at VKF Renzel will now explain a little more about the digital advertising units that may be of interest to you.