Ways to Make the Most Out of your Exhibition Wall
An exhibition wall is an excellent way for you to catch the eye of potential customers at tradeshows and events. Whatever market you might be operating in, it’s going to be fiercely competitive and getting your brand in the face of consumers is crucial to your business’s success and growth. This is something that we’re here to help you with. At VKF Renzel UK, we have an amazing selection of different exhibition walls and want to ensure all of our customers can maximise the most of their exhibit. Here are some top tips from our team to help you make the most of your display space, no matter what event you might be attending.Make Sure that you Create a Unique Experience
One of the best things about modern exhibition walls is the fact that they are increasingly digital. In the past, if you had an idea for your exhibition wall, you would have to have it physically made, which is expensive and difficult to change once you’ve made your decision. These days, you can create an eye-catching display using a digital display instead.Not only does this mean that you can allow your creative juices to flow but it also means that you can change that display at a later date. Being able to change your display can add a certain amount of buzz to your exhibition wall because there is always more for your customer to read and learn about. So, when planning an event, don’t forget to create multiple displays for your wall to help build excitement and anticipation around your booth.
Always Find Ways to Engage
While exhibition walls are really useful for grabbing the attention of potential customers, it’s not enough to just have an excellent display. You need to ensure that you’re displaying actionable marketing plans. We would suggest using interactive games, handouts and leaflets/brochure to pull in your visitors in a way that is interesting and engaging.Everyone loves a competition, so don’t be afraid to advertise these sorts of things on your exhibition wall, it really will make all the difference. Games are also useful, particularly if you have a target audience with an age range, as you can cater specifically for them. Handouts are a great way to increase your brands exposure and keep customers informed of your offering, even after they have left the event or show.
Create a Theme
The best way to pull people into your booth or stand is to create a theme. These sorts of themes can help to show your customers a part of your brand personality. You can create an enticing and eye-catching exhibition wall using these themes, especially if you can combine a digital screen with AR technology. This out-of-the-box thinking is interesting, allowing you to pique the curiosity of your potential customers.Your theme can be anything that you like because it’s your exhibition wall. The trick is choosing something that will actually appeal to your audience. So, for example, if your store sells children's clothes, then you might want to use an inspiring theme like pirates or jungle adventure. This will appeal to many children who will bring their parents with them. Or, if you’re a bookstore, you can theme your exhibition wall to match whatever hot release you’re selling to your customers.