Common Visual Merchandising Mistakes in Retail Stores that you Should Avoid
Retailers often make mistakes when it comes to the visual merchandising of products, which can lead to poor sales and an overall negative customer experience. While there is no right or wrong way when it comes to displaying products and visual merchandising, it’s important to cater to your customer.
Understanding your target customers and how they are likely to behave in your shop helps to ensure that your visual merchandising portrays the relevant information and products that they want to see.
While being clear and concise is only half of the battle, we believe that transparency plays a key role in any successful customer experience. That’s why we’ve outlined some of the most common visual merchandising mistakes that retailers should avoid, in the hope that it might help you to maximise your sales and improve customer satisfaction.
Not Cleaning Up a Display
One of the most important elements of successful visual merchandising is a clean and organised display. Unfortunately, failure to properly clear displays is a mistake that many retailers continue to make.More often than not, buyers will pick items up then put them back down again – usually somewhere they don’t belong. This leads to an increase in clutter, inconsistent messaging and a messy display that can create confusion, or worse still, deter customers from purchasing a product altogether. The same also applies to empty displays.
It’s crucial for retailers to keep cleanliness high and ensure their displays remain neat and tidy, with consistent product stock levels. Having a visual merchandising display that’s free from unnecessary objects that do not add value to the overall visual aesthetics will drastically improve the customer experience.
Creating Confusing and Dull Displays
If a display is too dull and uninspiring, customers will be unlikely to browse the selection.Whether it’s an end-aisle display or a feature window display, it’s essential to present everything in your shop in a way that is not one-dimensional, bland or confusing.
A good display should engage customers with colour and texture, as well as providing a clear story or purpose that can be easily understood. Retailers are beginning to make use of vibrant and eye-catching digital signage to help create a display that excites and engages with their customers.
For a more cost-effective approach, utilising display stands such as the “Construct-Black” poster floor display will keep things simple and limit potential distractions, whilst presenting all the relevant information in an aesthetically-pleasing way.
Only Merchandising Expensive Items
While it may seem like a sensible idea to showcase your most high-end products first, this often backfires if there are no lower-priced options available for shoppers who do not have the budget for expensive items.Instead of focusing solely on expensive items, it’s important to create a practical shelf management system and include a range of displays that feature both higher and lower-priced products. This gives customers both variation and the flexibility to choose a product that better suits their needs and budget.
Not Having Clear Signage
Without clear signage, customers won’t be able to easily find what they are looking for. Signs should be placed in prominent locations throughout the shopfront and should include clear pricing information, as well as any other relevant product details, where necessary.Additionally, retailers should avoid using too much text on signs, as this can create confusion rather than clarity. Utilising sustainable and alternative signage solutions, like our wooden sandwich boards, you can create a clear and concise message for your customers that also promotes sustainability and further improves your brand identity.
Visual Displays with VKF Renzel
At VKF Renzel, we believe that products should shine in the spotlight. That’s why our POS displays provide an affordable yet reliable solution for brands and retailers alike to showcase their merchandise in the most effective way. With our top-quality displays and dedicated approach to customer satisfaction, no detail is overlooked when it comes to highlighting the positive aspects of a product through optimal product presentation, helping you to avoid the common pitfalls of visual merchandising mistakes.Whether you’re a large wholesaler or a small retail owner, having the correct POS display facilitates growth on every level – and we’ve developed solutions to help your business achieve that. Enhance your customer experience today with our innovative line-up of point-of-sale display solutions.
Contact us directly to learn more about how we can help your business grow.
