VKF Renzel - Ideas for Practical Shelf Management
Messy, overfilled or underfilled shelves can be a real turn off for many customers. It implies that you don’t really care about the customer or the products that you’re selling to them. And customers can be very good at jumping to conclusions about why this might be, leading you to lose out on sales. This is something that you’ll want to avoid through good shelf management, something that is made very easy with the help of our practical products from VKF Renzel.We are a leading supplier of point-of-sale items, like outdoor signage and shelf management systems, and we understand about shop organisation. Whatever items you need to improve your shelf management system, you can find them through our website. But great shelf management is about more than having the right products, although that is definitely important, and we want to offer you some top tips for good shelf management and how we can help you here at VKF Renzel.
Make Items Easy for your Customers to Spot
Typically, any items that are displayed at eye level sell faster than items on other shelves. As such, you’ll want to make sure that the items you most want to sell are on the eye-level display. If you have items that are particularly popular amongst your customers, like perhaps eggs in a grocery store, then putting these on eye-level shelves will ensure that your customers will be able to find them. This will decidedly improve your customer experience, keeping them coming back whenever they need those important things. You can still make the most of the other shelves, but prioritising the middle shelves can really boost sales for specific products.
Connected to this is ensuring that everything is properly labelled. Having clear prices near the items on display will help to improve your customer’s shopping experience. It is important that customers are given as much information about a product to assist with their purchase decision. We have a range of different labels that you can choose from, depending on the style of your brand. These will ensure that your customers will easily find what they are looking for and feel comfortable with having accessible information about them.
Keep Shelves Stocked
When it comes to shelf management, a big part of keeping your shop looking great is actually just keeping the shelves stocked. You want them to be full but not overcrowded. If this is something that you struggle with, then you can invest in some of our shelf dividers. These allow you to create separate areas for products, allowing your shelves to look full but not crowded.
But why are full shelves important? They’re important because, even if your customer comes with a shopping list, there are certain things that they haven’t really decided on before they visit your shop. In fact, most of the purchasing decisions are made in the store rather than outside it. So, it’s best to give them as many options as you possibly can. In fact, having a fully stocked shelf will really encourage the customers to purchase more, so keeping your shelves full is a great way for you to boost your sales.
Want to Find out More?
If you’re interested in finding out more about our shelf management systems, then feel free to get in touch with us today by calling us on 01527 878311 or email one of our team at sales@vkf-renzel.co.uk. Alternatively, you can search through our website to find what you’re looking for. There is so much more to shelf management than the few tips that we’ve been able to discuss today and we would be more than happy to help you create the system that really works for your business.