Outlining the Benefits of Digital Signage
Happy new year to all of our readers! We hope everyone enjoyed their well-deserved time off and wanted to give you a warm welcome back to our blogs in 2023. It is great knowing that our Blogs are such a popular feature of our website and we are grateful for the continued readership. Now, without further ado, time for the first Blog of 2023 – Outlining the Benefits of Digital Signage!
Digital Signage has been rising in popularity for a number of years and their dominance in retail space is second to none. Modern, stylish & interactive, digital displays give your displays a competitive edge. Digital Signage allows you, as a business, to showcase your products, services and offers in the best possible way. It is this flexibility that has facilitated their popularity, especially as they increase engagement with your potential customers.
Here at VKF Renzel, we supply a range of Digital Signage displays, offering them in all sorts of shapes and sizes, so you can choose the ones that are right for you. We’re a shop that provides a variety of different important accessories for retail environments. So, if you’re looking to give your business a makeover, our digital signs are something you should consider. While there are still many other options for signage available, Digital Signage has so many benefits that should be taken into account.
What are the Benefits of using Digital Signage
Eye Catching Display
One of the key benefits of Digital Signage is the fact that you can change what is on the display at any point in time without having to physically change anything. This also means that you have the freedom to include animation or interactive options on specific types of our signage. Not only does this mean that you can display more information, but it also catches the attention of potential customers.
Movement is likely to easily catch the attention of customers, even if they only see it out of the corner of their eye. Once their attention is caught, they’re more likely to take a closer look. And the closer they look, the more likely they are to make a purchase, even if they don’t make a purchase that day. Eye catching displays created from Digital Signage makes you far more competitive and eye catching against other businesses.
Eye catching, interesting displays are likely to stick out in their memory, drawing them back to you when they need your products or services. Digital Signage is far more engaging than traditional Marketing methods and a great way to improve your brands reputation as a modern, up-to-date business.
Space Saving Solution
As we just mentioned, Digital Signage gives you the opportunity to display a lot of information in a small space. This is ideal if you don’t have a lot of space within your business. They make an excellent choice for window displays, as they can send a lot of information out into the world, without having to completely cover the windows and block out the light. So, you get to say what you need to say without worrying about space.
We also have Outdoor Displays which are ideal for high streets, shopping centres or any high footfall places. They are a great way at attracting attention of passers-by. Displaying outside your business is a great way to save on space. Furthermore, freestanding units such as Digital Signage Stands & iPad Holders do not take up much space by being freestanding units.
Cost Effective
While digital signage costs a lot in the first place, the costs will even out over time, making them more cost effective in the long term. This is because once you’ve installed your digital signage, you won’t need to worry about printing out new signage throughout the year or purchasing new leaflets because all the information can be easily displayed on your screens at the click of a button. The only money you’ll need to spend is on the design and you can do that yourself if you’re committed to keeping the costs down.
ESL Displays: A New Digital Solutions
ESL (Electronic Price Labels) Displays are hugely popular in Europe, used at many multi-national supermarkets. There popularity is growing here in the UK. ESL Displays allow users to digitally display product prices to customers. Displaying them digitally means they can be changed from a computer without any physical interaction needed. This saves employees time and looks modern and professional. Having ESL Displays also saves on printing costs, without the need to frequently replace inserts.
Have any Questions?
If you’ve got any questions about our Digital Signage and what it can do for your business, then please don’t hesitate to get in touch with us. We have all of our digital signs listed on our website, but we’ve found that being able to speak to a person is a far better way to have your questions answered. Not only can our team of experts answer all of your questions, but they can also offer advice on the best products for your needs and space. You can call our sales team on 01527 878 311 or email them at sales@vkf-renzel.co.uk.
