Could Poster Stands In The UK Make A Comeback?
You would be forgiven for thinking that the time of posters has been and gone; whilst they were certainly a popular tool in times gone past, they have certainly had a fall from grace. However, there is evidence which points to a resurgence potentially being on the cards. Here at VKF Renzel, we are certainly of the opinion that this should be regarded to be a positive thing - you can find our reasoning on the matter detailed conveniently below.
Engagement Opportunities
If you were to take the time to analyse the majority of your competitor’s advertising methods, particularly those which air either on television or over the radio, the chances are that you would notice that they are rather open-ended. Rather than try to get the audience involved, the time is instead spent expositioning information directly at them. Although this can sometimes provide short-term success, it does not do much for your branding. However, the same cannot be said for posters. These can be fantastic when trying to engage your prospective clients - by simply offering contact information, you are showing that you welcome feedback.
Cost-Effective
For those of you that are part of smaller organisations, it is highly likely that you will be trying to do all that you can to stay within a relatively restrictive budget. Unfortunately, this can be quite difficult to achieve in relation to advertising - this is not to say, however, that it is impossible. Take, for example, posters; using a high-quality computer, you can formulate and create your own designs in-house. Even after you have factored in the printing costs which are involved, it is evident that producing an A4 poster is significantly cheaper than using electronic marketing tactics.
Visually Appealing
Provided that you spend money wisely during the research and development phase, you can easily ensure that your poster display stands are visible from great distances. This is incredibly important, as it can mean that you are able to generate interest about your firm with ease. Depending on the industry that you operate in, we suggest that you try to be fairly obscure about your aims and objectives. The reason for this is that you will subsequently receive an influx of queries, which can then be converted into leads and potential business opportunities.
Traditional Method
There are some demographics which have professed to be more interested in so-called ‘old fashioned’ marketing techniques, as opposed to those that incorporate technological elements. In particular, members of the older generations are considerably more-likely to absorb and be affected by posters. If your company is one that markets either products or services which are beneficial to people with more years under their belt, it is highly advisable that you try and utilise this valuable piece of advice.
What Can We Offer You?
Should you have come to the realisation that your reception area, or point of sale counter, could be drastically improved by the relatively simple addition of a poster holder, we are pleased to inform you that you do not need to look far for the answer to your problems. Having been heavily involved in the corporate equipment supply industry for a number of years, VKF Renzel will have no-issues in helping you to reinvigorate the shopping experience that you offer.Regardless of if you are determined to purchase floor-standing posters, or stands that feature adjustable height, we will leave you feeling entirely satisfied. Want to talk to us in greater detail about what you hope to achieve? Simply give us a call today on 01527 878311, and we will gladly assist you however we can.