Refresh Your Retail Display in Time for Summer
Spring is in full swing, the weather is getting warmer and the evenings are drawing out, which can mean only one thing - summer is almost here! While everyone is booking holidays, updating their wardrobe and generally preparing for the sunny season, it’s the perfect time for business owners and managers to look at sprucing up retail displays and adding a touch of seasonality to branding and advertising.
Seasonal branding on retail displays has been shown to offer several benefits to savvy retailers. First and foremost, it can create a sense of excitement and urgency among customers, who can be drawn to limited-time offers and seasonally relevant products. The strongest example of seasonal marketing remains the Christmas period, but this doesn’t exclude other seasons – rather it encourages the rolling out of specific campaigns to capture the attention and imagination of customers all year round.
A good seasonal marketing campaign that encompasses both physical elements, such asbanner displays, a-frame pavement boards and product display stands, plus digital engagement through social media posts and website updates can tie a summer campaign together and make your business much more attractive to potential customers. At VKF Renzel, our POS specialists have created several easy-to-install and use retail display solutions to make your summer branding sing from the streets and continue throughout your store.
Why Is Seasonal Branding So Important?
As with any campaign, small or large, the ultimate goal is to increase foot traffic and sales in your store. Seasonal branding can help retailers stand out from their competitors, by offering unique products or displays that are tailored to the season. This can help build brand recognition and customer loyalty.
Additionally, seasonal branding, such as custom retail display stands, and eye-catching signage can create opportunities to showcase new products and generate buzz around a brand. By regularly updating retail displays to reflect the current season, retailers can create a dynamic shopping experience that keeps customers engaged and coming back for more.
Additionally, seasonal branding on pavement boards and banner displays can drive consumers into your store and help you tap into the excitement and energy that comes with different times of the year, from the warmth and joy of the holidays to the freshness and beauty of summertime. Keeping your branding fresh and seasonal is an important way to stay relevant, appeal to your target audience, and build long-term success for your business.
A-Frames and Pavement Signs for Summertime
A-boards (sometimes called a-frames or sandwich boards) and pavement signs come in a variety of styles and materials, but two popular options are our wooden chalkboard and chalkboard A-frame. Wooden a-frames are classic, timeless and have a touch of rustic aesthetic about them. Chalkboard a-frames provide a customisable and interactive element too. We also supply all the accessories you’ll need to make the most of your new summer chalkboard display.
One of the benefits of using a-frames and pavement signs is that they can be easily moved and repositioned, allowing you to experiment with different placements and messaging. Try placing them on the pavement in front of your shop, or a little further away (you may need to seek permission) with directions to your store and your headline seasonal offers. Experiment with different messages and designs to see what resonates with your audience.
Explore our entire a-frame selection and find the perfect solution for your business and your summer campaign aesthetics and aims.
Banners and Retail Displays for Summertime
In addition to a-frames and pavement signs, large, eye-catching banners can be used to tie a whole summer campaign together. Banners can be placed on the outside of your building, on a nearby fence or wall, or even inside your shop to draw attention to a new collection or a headline promotion. Like a-frames, banners can be easily customised to fit your brand and messaging, and VKF Renzel provides both the banner frames you’ll need and the custom-printed banners to go within them.
Bear in mind when designing your seasonal banners that it’s vital to create each banner with its location and purpose in mind. For example, a roadside banner should be designed with legality in mind, whereas a banner placed inside your shop can afford to be more detailed and elaborate, as your customers will have more time to take in the message.
When refreshing your retail displays for the summer, it's important to think about the overall aesthetic you want to convey. As with your a-frames, banners and other seasonal branding for the summertime, you may wish to use bright, cheerful colours and imagery that evoke feelings of warmth and relaxation. Incorporate seasonal elements like flowers, sunshine and beach imagery to create a cohesive look and feel.
Remember that refreshing your retail display isn't just about attracting new customers, it can also create a welcoming and engaging environment for your existing customers. Consider customising your shelf barkers and shelf-edge strips for each season too, particularly if you have a seasonal aisle or area in your store.
The Full Range of Summertime POS from VKF Renzel
A-frames, pavement signs, and banners are powerful tools for refreshing your retail display in time for summer. These versatile items can be easily customised for your specific aims, brand and messaging, and can be placed in strategic locations to draw in new customers. By incorporating seasonal elements and interactive features, you can create a welcoming and engaging environment for both new and existing customers.
For more assistance or to chat to a VFK Renzel POS specialist and discuss options and packages, please call 01527 878311 or email sales@vkf-renzel.co.uk.