Do Offices Benefit from Leaflet Holders?
Office spaces are constantly evolving, as businesses strive to ensure that their environment is conducive to productivity, organisation and morale.
One way of achieving this goal is by making use of leaflet holders. These versatile accessories have a multitude of uses when it comes to organising office documents and other materials. In this blog post, we will explore how our range of leaflet holders can help enhance the atmosphere in your business's office space and promote safety among employees.
Are leaflets effective?
Nowadays, leaflets tend to be overlooked in favour of more digital solutions. Nevertheless, they still play a key role in promoting your business. When designed well, these cost-effective marketing tools combine crucial, yet engaging, information about your products and services with eye-catching imagery to back up your claims.You can make your leaflets as informative or persuasive as you like, utilising a variety of different formats to fulfil different purposes. It must be noted, however, that all written content should be broken down into digestible chunks interspersed with photography and graphic design, in order to ensure that it is easy to read. It’s also important to consider your target audience when designing your leaflets.
How leaflets can be used in office settings
Print media is an essential asset for any office-based business. From supplying your contact details on well-thought-out business cards to portraying both elegance and expertise through glossy, high-quality brochures, they can make a world of difference to the way in which potential customers and clients alike engage with your company.Furthermore, leaflets are a great way to occupy your guests and visitors as they wait for appointments. In fact, we’d strongly recommend seizing this opportunity to provide them with additional information about your business, particularly as this will prepare them for a more productive discussion with you or your sales advisors.
However, we understand that you may not want additional paperwork cluttering your space. This is where organisational tools, like office leaflets and business-card holders come into play. Indeed, there are a variety of innovative and effective methods for incorporating print media neatly into your office area.
How to organise your office literature
From business cards to brochures, there are a myriad of ways in which to keep your office literature well organised and readily accessible to your staff and visitors. Here are some of the most popular solutions.
Wall-mounted leaflet holders
Wall-mounted leaflet holders and magazine racks are a great way to save on space. You may choose to install them near your employee’s desks for the effective storage of internal documents or pamphlets that staff can easily hand out to interested clients. Alternatively, when fitted at eye-level in your waiting areas, they’re a great way of ensuring that visitors instantly notice the reading materials you have to offer, without compromising on chair space.Wall holders come in a variety of shapes and sizes, allowing you to neatly present anything from single brochures and smaller business cards to a selection of different leaflets or larger reading materials.
Whilst the size and layout of your chosen solution will ultimately depend on the amount of space you have and the type and variety of print media you wish to display, the material you choose will likely be determined by your office aesthetic. For instance, wooden options work well in more traditional spaces or areas that might benefit from additional warmth. The A4-sized Midras W leaflet holder, which can hold five rows of portrait print, is the perfect example of this, using natural beech wood to create a more sustainable feel.
Desktop organisers
Business card holders can be easily placed on your desk to ensure that your contact details are readily available to any guests you engage with. We’d recommend opting for smaller business card stands in such cases, as multi-pocket options tend to work best in wider reception areas, where people are less likely to be searching for one particular person.Counter-top leaflet holders are another great way to ensure that, once they’ve sat down at your desk, people are able to access any additional information they might need. They can then take this literature away and read through it at their leisure. Like wall-mounted leaflet organisers, counter-top organisers come in a variety of different materials and sizes, ranging from single-pocket options to multi-tier flyer dispensers.
Desktop organisers are not just for staff and service desks, either. You might also wish to consider adding a carousel of leaflets or brochures to your reception desk, so visitors can learn more about your business the moment they walk through the door. Rotating displays like the Dreha prove particularly popular, as the simple act of being able to turn it to find what they’re looking for gives users the sensation that they’re discovering your products and services autonomously – a technique that often works much better than hard sales.
Floor-standing literature holders
If you have a bit more space to work with in your entranceway or waiting area, floor-standing literature holders are a great way to make a statement. From single-column stands to multi-tier shelving systems that can be easily moved around on wheels, there’s no better way to make your magazines, brochures and product portfolios stand out to potential customers.Whether you’re looking for something permanent or portable, the materials used to construct leaflet stands are just as diverse as the different layouts on offer. Choose from durable plastics, powder-coated metals and sustainable wood – they’re all guaranteed to last so it’s simply a matter of preferred aesthetics.
If you’re looking for a true centrepiece, however, we’d highly recommend looking for a stand with both substance and style. Leaflet stands with a delicate curve add both elegance and interest to your literature offering, ensuring that people notice the print media available. Zig-zag-shaped stands also add stylistic interest, whilst also serving to visually separate the different print products on your stand. This space is a great way of presenting materials in a more passive, approachable way, as the lack of visual clutter gives people a greater sensation of choice. Made from beautiful beech wood, the Zig-Zag Madera is a particularly elegant choice, combining functionality with sustainability.
Could your office benefit from leaflet holders?
If you think your office could benefit from any of the organisational solutions mentioned, you might like to browse our full range of business card holders, leaflet holders and product display stands. We supply all kinds of office holders, from compact wall-mounted pockets to large, eye-catching display columns – and everything else in between.Contact us directly at 01527 878311 or browse our range of products to start creating a more organised office environment with our variety of leaflet holders.