Can Point-of-Sale Displays Really Make a Difference?
Point-of-sale displays are the displays that are placed at the area where purchasing occurs, exploiting impulsive shopping to boost sales. The idea is that, by putting high demand products in the eye of your customers, they are more likely to be picked up before they get to the checkout. If you’re thinking about boosting your sales by bolstering products with point-of-sale display, why not read through todays blog to see how our POS displays can help you?At VKF Renzel we specialise in creating amazing point-of-sale displays, including our Leaflet Holders, Menu Holders & Product Display Stands, just to name a few. But, before you start making any purchases, you’ll want to know whether or not it’s worth the investment; can point-of-sale displays really make that much of a difference?
The short answer to this question is, YES. Knowing that this works is secondary to understanding why they work. Why do they make a difference and how should you utilise your point-of-sale displays? We’ve put together some of the leading advantages of these display tools.
Convenient for your Customers
Many consumers will have an idea for what they are looking for/intend to purchase when shopping. POS displays are great at encouraging customers to make impulse purchases. For example: Shopping can be a very tiering experience, especially as vast amounts of people have to shop to get food, supplies etc. which is why many shops choose to put confectionery and other snacks in their point-of-sale displays. After a long period of shopping, a small confectionery might be the perfect pick me up. This is just one example of how POS Displays could be a great way to boost impulse purchases.
Point-of-sale displays are a really convenient way to highlight specific products directly to your customers. Moreover, Point-of-sale equipment can give valuable information to you customers. For example, Sign Holders can be used to advertise/promote products to consumers. Leaflet Dispensers puts marketing material straight into the hands of customers. POS equipment can be used in a multitude of ways to boost sales.
Can Help to Sell Aged Stock
We honestly can’t think of anything worse than having aged stock; it just takes up so much space and is a potential loss of income. But you can use point-of-sale displays to shift this stock by making it more desirable to customers. Put the items in the direct line of sight of your customers and add a promotional discount and you’ll see them flying off the shelves or out of the baskets, depending on the type of display you have. You’ll be surprised how much stock you can move by simply putting it in the view of customers. Having items in high footfall locations, within elaborate displays, having good offers or any incentive, will increase the likelihood of customers purchasing them.
Keep the Customer Occupied
Point-of-sale displays can include anything, including things like magazines and newspapers. This is a really proactive choice if you have a lot of queues or if you know that your customers might have to wait for an employee. For example, if you’re looking for a point-of-sale display in an office space, then brochures of your company’s work can be a great choice. They are a great way of replaying information to consumers. Reading material, and other similar items, are a great distraction, helping to keep customers calm, particularly if there is some delay. As a result, you’ll be able to interact with a calmer customer and increase your chance of making a sale.
Want to Invest in Point-of-Sale Display Units?
Altogether these reasons help to increase the average spend of each of your customers, which improves your own profit in the long run. Whether you’re selling them extra treats or inspiring them with examples of your work, you’ll see an upturn in income over the year. If you’re unsure how to make the most of your point-of-sale display, then you can speak to our team about it. We have so many suggestions that we can offer you, helping you to create the most effective display for you.