Can Point-Of-Sale Displays be Sustainable?
Businesses are continuously looking for ways to make their products and overall brand identity more sustainable. Using point-of-sale (POS) displays can be a great way to achieve this. POS displays enable retailers – and an array of other industries – to advertise products in the consumer’s line of sight to help boost sales.Point-of-sale displays can really make a difference and it’s crucial for a business to not only showcase that they operate in an environmentally friendly manner but to also adjust to growing consumer trends. With a rise in consumers adopting a more sustainable lifestyle, companies must also consider the growing financial costs that come with being more environmentally friendly.
So, the question remains: can POS displays be sustainable? Are they also affordable? Will these sustainable POS displays still help your business to grow?
We’ve broken down these questions and more in this helpful blog, providing valuable insight for those looking for a more sustainable POS display solution.
What makes a good POS display?
When it comes to POS displays, there are a number of things that make a good one. From an operational standpoint, the display should ensure quick and easy checkout for customers and should be positioned in such a way that it encourages customers to interact with the display. In addition, the aesthetics of your POS display should create an ambience conducive to buying, also building brand loyalty for your business.
A good POS display can also have significant psychological impact on consumers. For example, well-designed POS displays can make consumers feel better informed about a product. They also encourage faster decision-making, which leads to increased revenue when targeting promotions that positively impact customer response.
Overall, great POS displays require a balance between practicality and psychology; both form and function require considered planning before creating any kind of setup, from the material used to the placement of the product being displayed. Effective POS displays serve as powerful tools for success in retail environments.
Sustainable point-of-sale displays
As pioneers of sustainable point-of-sale solutions within the UK, we proudly offer a range of sustainable POS products available for delivery nationwide.
Our exclusive product line allows customers to benefit from the highest-quality items in an eco-friendly and aesthetically pleasing way. For instance, our selection of natural, recycled materials is a great way for buyers to reduce their repackaging footprint, while still visualising products on our fashionable POS displays.
From our three-tiered recycled plastic sneeze guard to our walnut wood sandwich boards, each of our POS displays create a unique way to present your stock to customers. We make sure that all our sustainable point-of-sale displays are made predominantly from recycled or natural, renewable raw materials, ultimately reducing the number of materials used throughout the process, in addition to reducing your overall carbon footprint.
Are sustainable POS displays affordable?
At VKF Renzel, we understand the importance of businesses needing to display products the right way. That’s why we offer affordable yet sustainable POS display solutions, which never compromise on the quality and durability offered by pricier alternatives.
POS displays can also provide a suitable Return on Investment (ROI) when consumers start purchasing the goods displayed. Our range of sustainable point-of-sale displays all add a unique style and enhanced aesthetics to any shopfront or retail environment, all at a more cost-effective price, thanks to the type of materials we use to reduce overall manufacturing costs. These savings are then passed onto you.
Will they help your business to grow?
Adopting sustainable POS displays allows businesses to build better relationships with their customers whilst also boosting their brand identity by conveying their commitment to preserving natural resources and promoting more sustainable living. This relationship will build brand trust that can then be converted into sales.
Customers are more likely to trust your brand when making purchasing decisions, as they know you prioritise sustainability. In doing so, your business not only demonstrates its dedication towards protecting the planet but also builds customer loyalty.
Our sustainable POS displays also help with waste reduction efforts, thanks to purchasing display products manufactured using natural and recycled materials.
Sustainable displays by VKF Renzel
Whether you're a commercial brand hoping to increase sales or a retailer looking to introduce a new product line, our point-of-sale displays are the perfect way to increase your company’s sales.
As an environmentally friendly company, we actively push sustainability and are proud to offer a variety of sustainable and recyclable products. Indeed, the range of eco-friendly items available at VKF Renzel consists of lightweight and affordable POS displays that boast the highest possible quality, all manufactured at our state-of-the-art facility in the heart of the West Midlands.
If you’re looking for a more environmentally friendly way to display your products and grow your business, contact us directly to learn more about how we can help support you and your business.
