How to Create the Perfect Estate Agents Window Display
Window displays are essential for any high street retailer to draw in customers, especially as it is such a competitive space to operate. Many stores use their window displays to showcase the products they offer inside. The sole purpose of a display in an estate agent’s window is to show off properties in their best light and encourage potential clients to walk in and seek more information. This allows users to showcase the best images to their customers, alongside information that will entice their interest into purchasing a property.
In this article, we'll discuss the most important elements of creating an effective window display for an estate agency, including its visual appeal, ease of access and maximising the available space. Read through to find out more!
The Visual Appeal of an Estate Agents Display
When creating a window display, it’s vital to always consider its overall visual appeal. When it comes to estate agencies, it is industry standard to have your offerings on show in your window displays. The display needs to be eye-catching and stand out from other shop fronts on the street – especially from a distance. To achieve this, it is essential to use high-quality images and make creative design choices that will demand attention. It is also crucial to ensure the display is well-lit, particularly if the shop operates into the evening. Bright lighting not only enhances the display but also makes the properties more visible from a distance.
Ease of Access for Estate Agent Window Displays
When designing an estate agency window display, it's important to bear in mind that potential clients will want to enter the shop to gather more information or schedule a viewing. Therefore, the display should be arranged in a way that allows for easy viewing of the properties from street level, while simultaneously making it easy to view from inside the shop. This can be achieved by using floor-to-ceiling window displays, which allow full use of the window area and take up very little floor space over freestanding units. Additionally, estate agents don’t have any tangible products to sell instore, which is why having large elaborate window displays is crucial to success.
Maximising Available Space for an Estate Agents Window Display
When designing the ideal window display for an estate agency, making the most of the available space is vital. It’s possible that you need to display as many properties as you can in a small space, depending on the size of your floor space. Using floor-to-ceiling wire cable suspension systems or wall-mounted displays, which can expand the display area while taking up less floor space, is one popular solution for avoiding a cluttered shop while maximising display space. These displays are also highly adaptable, making it simple to rearrange or remove properties as they are bought, rented or come onto the market.
Popular Types of Estate Agency Window Displays
We’ve talked about the basic principles of creating an effective window display, but what are the next steps? At VKF Renzel, we have over 40 years of experience in designing and manufacturing point-of-sale display and merchandising solutions. Here are our top five products for the most professional, eye-catching and effective estate agency window displays.
Free-Standing Displays for Estate Agents
Free-standing displays are an excellent option for estate agencies with limited floor space. These displays come in a variety of styles and sizes, allowing for a flexible arrangement to maximise the use of your available space. They are also easy to move and rearrange, making them ideal for changing displays or highlighting properties.
Our Broker Range has been specially created to offer the best possible solution for estate agents, with their attractive looks, A4 insert compartments and free-standing designs. Our Broker Construct and Broker Quattro displays can be delivered as seen or, thanks to our extensive in-house production facilities, can be made to measure for your specific window size.
Wall-Mounted Displays for Estate Agents
Wall-mounted displays are a popular choice for estate agencies with limited floor space. These displays are fixed to the wall and can be easily mounted at different heights to create a visually appealing and flexible display. They also provide a more extensive display area than free-standing displays, making them ideal for showcasing a larger number of properties.
Versatile and easily modified, our Wall to Wall Cable System for holding A4-sized posters and particulars is a classy and non-intrusive way of displaying available properties in your estate agency.
Floor-to-Ceiling Wire Cable Suspension Systems for Estate Agents
Floor-to-ceiling wire cable suspension systems are an excellent option for estate agencies, particularly those with more space or high ceilings. These displays use thin wires that are suspended from the ceiling and attached to the floor to create a minimalist, modern look. They are highly flexible, allowing for the properties to be easily rearranged, and can be used to create a more extensive display area while taking up minimal floor space.
Our versatile and customisable Ceiling to Floor Hanging System is highly modular, allowing for bespoke solutions that perfectly fit your needs. With acrylic display pockets ranging from A5 to A2 in size, this system widens your display options, allowing for break-out display areas for exceptional or interesting properties or eye-catching offers.
Lightbox Displays for Estate Agents
Lightboxes are an increasingly popular option for estate agency window displays. These displays use illuminated panels to showcase high-quality images of properties. They are highly visible, even in low light conditions, and can be used to create a visually stunning display to attract potential clients.
Our LED Convex Lightboxes are an ideal way to display highlighted properties or offers and are available in A1, A2, A3, A4 and B2 sizes. Thanks to our extensive printing services, we can even print your marketing material or property portfolio inserts, onto the appropriate-sized translucent film, filling each of your displays with intensive, bright and rich colours.
Digital POS Displays for Estate Agents
Digital displays are becoming increasingly popular for estate agency window displays. These displays use high-definition screens to showcase properties, providing an immersive viewing experience. They are highly flexible, allowing for easy updates and changes, and can be used to showcase many properties dynamically and interactively.
At VKF Renzel we can supply a wide range of digital display options, from large screens and digital signage stands to smaller digital picture frames and promotional totems which invite potential clients to interact with your property selection in new ways, which can even include property videos and walkthroughs.
Estate Agent Displays from Traditional to Cutting Edge
Creating the perfect window display for an estate agency requires careful consideration of its visual appeal, its ease of access and maximising your available space. Choosing the right type of equipment can greatly impact the effectiveness of the display.
VKF Renzel is on hand to discuss your window display needs and offers a vast range of POS products that can help keep your estate agency on the very edge of new technology. Contact us today on 01527 878311 or send us an email at sales@vkf-renzel.co.uk to discuss your requirements or find out more information about our extensive solutions.