Optimal Price Labeling With Price Tags
In the area of sales promotion, the marking of prices and offers plays a decisive role. When shopping, customers are influenced by various factors. These are also reflected in purchasing behavior. It is precisely these factors that entrepreneurs use to influence the consumer behaviour of their customers.
Discounts are, among other things, an important criterion when buying. Our purchase decisions are mostly impulsive in nature. You are influenced by emotions, especially with discount items. When buying what are known as bargains, our brain releases dopamine and the reward center is active.
In this way, discounts and promotions are able to influence the behavior of buyers. For this, an optimal promotion of these promotions is important. But what is the best way to make customers aware of bargains?
In the case of offers, it is essential to indicate the low price. Discount signs or signal colours are ideal for grabbing the customer's attention. With the help of different labels, consumer behavior can be influenced. Effective and eye-catching price tags become an important part of sales promotion.
It is already clear to most customers that some purchasing decisions are not based on common sense. Despite this knowledge, our brain is subject to discounts, advertising and manipulation. Reason enough for companies to pay great attention to pricing.