Point-of-sale Displays
Advertising and promoting your brand have never been more important, and in a crowded market with lots of choice, customers need to feel a connection to the business from which they are buying. This is where effective displays are crucial, particularly in the retail sector.We’re a dedicated, knowledgeable team of experts who can help to enhance your POS (point-of-sale) stands to best showcase your brand to new and existing customers. We understand the importance of point-of-sale displays in promoting and selling your product. That's why we offer a range of high-quality solutions, including display units, leaflet holders and other retail POS display items.
With our top-notch POS solutions, you can effectively showcase your products and make a lasting impression on your customers. Shop with us today and take advantage of our quality point-of-sale display items to help grow your business.
What is a Point-of-sale Display?
A point-of-sale display is an important marketing tool for many businesses. It helps draw attention to your products and services, increasing the chances of making a sale. A POS display is usually placed near the register or checkout area in a store and consists of signs, posters, or any other marketing material used to inform customers about special offers or new merchandise. In some cases, it may also include a shelf for small items that can be grabbed quickly such as candy bars, gum, snacks and bottled drinks.Point-of-sale display stands are one of the most effective forms of visual merchandising because they help guide customers through their purchase decisions whilst browsing your store. The goal of POS displays is to make buying easier – they should be easy to understand and visually appealing so that customers are drawn in by attractive designs that stand out from competing products. Additionally, information provided on POS displays should clearly show what makes your product unique and why it’s worth buying – features like price comparisons between similarly priced items will help encourage sales over competitors’ offerings instead. Interested in learning more? Read our blog on the different types of point-of-sale displays, which will help you decide what type is right for you.
Why You Need a POS Display in Your Retail Shop
Simply because they are a crucial element to any successful retail shop in the modern market. POS displays provide an opportunity to showcase products and promotions, capture customer attention and of course, increase sales. Utilising a well-designed and strategically placed POS display, retailers can effectively communicate their brand message and differentiate themselves from competitors, leading to greater brand awareness and revenue growth. If you have any questions about our range of point-of-sale displays, or can’t find exactly what you’re looking for, contact our friendly and professional team.
Use Point-of-Sale Display Stands to Target Impulse Buyers
This has become an even more effective tool with the advent of contactless payments. Customers now have less of a barrier between deciding to impulsively grab an item at the payment counter and paying for it. A well-placed POS display unit is a highly-effective tool for targeting impulse buyers who are tempted by your product offerings. You’ll need to strategically place items where you think they may have the biggest effect, and have the possibility to try and push through sales on products that perhaps aren’t otherwise selling so well. A POS display like this can really tap into the psychological aspect of retail sales and ultimately provide you with an increase in revenue.
Communicate Effectively with Customers Using Bespoke POS Displays
As previously mentioned, in increasingly crowded markets, customers really need to feel a connection and likeness with the brand from which they are buying. How you present your brand is an important aspect of this. Targeting both new and existing customers, a bespoke point-of-sale display or point-of-sale stand means you can keep customers in the loop with new product releases, important company information (your mission, charities you support etc) and most importantly, promotions and discounts. Using displays and visuals presents an opportunity to put your best foot forward and show customers what you’re all about – so make the most of it! If a customer resonates with a part of your brand, they are much more likely to become interested and make a purchase, increasing your revenue.
Standing Out from The Crowd by Utilising a POS Display Screen
A POS display screen can be an incredibly effective way to stand out from the crowd and increase sales. By effectively utilising these displays, businesses can create a dynamic customer experience that will draw people into your store/location and help convert browsers into buyers. It's possible to create eye-catching visuals with catchy slogans or videos to pull customers towards a product of your choice. Additionally, this type of promotion provides quick access to information about products, helping shoppers make well-informed decisions whilst shopping.With today’s advancements in technology, modern POS displays are incredibly easy to use and feature interactive components such as touch screens or video walls which allow shoppers to gain detailed information on whatever they may need—far faster than any paper catalogues ever could! Using QR codes also allows you to take advantage of mobile technologies like never before. Finally, customer data gathered through these displays helps provide valuable feedback, so you know exactly what’s working (or not working). With proper utilisation of a POS display screen, you won't just stand out from the crowd – you'll tower above it!
Simple Yet Effective Advertising to Increase Your Sales
A POS display unit may seem like a trivial addition to shops, however, that’s not the case. They are important avenues for better advertising your brand and product offerings in a simple yet effective way that works to increase revenue. First, it adds a touch of professionalism and elegance (or whatever style you’re aiming for) to your shop. Customers are much more likely to be impressed visually and will want to spend more time looking around and shopping the product offerings. Secondly, as mentioned previously, it works to create a connection with potential customers, who will then be more likely to buy. What’s more, a POS retail display can target impulse buyers, which can be supported by discounts and special offerings. Overall, point-of-sale displays are simple yet highly effective ways to increase your sales.
The Different Types of Point-of-sale Displays
Point of sale display stands are a crucial visual merchandising technique which is great for drawing attention to products and brands in retail stores. They are known to be a very impactful way of upselling to customers and increasing their spend-per-visit. These solutions are prominently seen in retail and highlight to customers the types of messages you would like to convey to them. There are many different types of point of sale displays, so to help you understand the different types, we have put together this guide for you. Dump bins
From magazines to sweets, dump bins can be used for a variety of purposes and can help to maximise the impact of your visual merchandising. They are a very cost-friendly option which can perfectly display discount products and are also a good option for exhibitions stands, trade shows and events. They are perfect for boosting the chances of impulse purchases and are available in a variety of shapes and sizes.Display cubes
Display cubes are perfect when used within a fashion retail environment and will ensure you catch the attention of your consumers - especially when highlighting seasonal goods and special offers. If not utilised within your store, these easy-to-use display cubes are also incredibly decorative and eye catching so would be a wonderful addition to your storefront as retail displays.Countertop displays
These displays are designed for till point sales and promotional counters. They are perfect for smaller, fast-moving consumables such as toiletry items, beauty items or food. These displays will make it easy for the customer to reach out for an item within arm’s length and increase the possibility of an impulse purchase. Countertop displays offer a smart and practical way to display products on till points, counters, desks and tables.Posters
By designing some high-quality posters, these will help make an impact at the point of sale, reiterating your brand values and keeping your customers occupied as they queue at the point-of-sale.Across the VKF Renzel website, we have a wide range of different poster and sign holders which can help to enhance your point of purchase display. They are the perfect way to maximise the impact of your visual merchandising. From helping customers navigate the store by hanging them above product locations to highlighting key offers.
Why You Should Shop from Our Range of High-Quality POS Displays
We have many years of experience in the industry and place emphasis on producing high-quality products, which has led us to become experts at what we do. Our commitment to offering the latest technology ensures that our customers receive top-quality products. We prioritise environmental considerations in our production process, minimising waste and using recyclable materials whenever possible. Additionally, we consult with our customers on the various material options available to them. We rely on our network of VKF companies to deliver high-quality goods to our customers and do not falsely claim to produce items we cannot deliver, unlike some of our competitors.Here are some of the reasons why you should choose to buy from us:
- All our products are crafted from high-quality materials.
- We have state-of-the-art machinery and up-to-date technology.
- We’re a trusted UK seller.
- An understanding of the POS landscape and what you need to enhance your brand.
- We offer competitive prices.
- Our team understand the need for customisability for your brand.