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Use poster display stands as an advertising display, sign or information carrier to optimise your POS (point of sale) potential. Poster floor stands are a great way to inform customers of offers, new product releases and more. The displays we supply cater to different insert widths and heights, allowing you to insert posters with various DIN formats. In addition to classic A-boards, poster stands and information displays, we supply many other models, such as floor-standing poster displays, which are incredibly versatile and allow for high levels of creativity and variation in terms of design. We have a solution for every need. Browse our range and order securely online or contact us for advice.
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What are Poster Display Stands and POS Displays?

Poster display stands and POS (point-of-sale) displays are both marketing tools that can be used to display promotional materials, such as advertisements, product information and sales messages. Whilst both hold similarities, the environments in which they are utilised are different.

Typically a free-standing unit, a poster display stand is designed to hold a poster or other printed materials. These stands can be placed in various locations, such as trade shows, retail stores and other public spaces. They are usually made of lightweight materials and are easy to transport and set up.

On the other hand, a POS display is designed specifically for use in retail environments, such as at the checkout counter or in a shop aisle. Find out more about how POS dispays can make a difference to your business advertising here.


The Types of Poster Display Stands We Have Available For your Application

We offer a diverse range of products for your sales promotion needs. From classic information stands, poster stands and advertising columns to exquisite easels, our range provides an abundance of designs and presentation options.


Information stands

Our information stands are versatile and ideal for various purposes. These displays can be quickly equipped with new content, making them an optimal choice for signposting and advertising. Furthermore, their ability to reproduce content in different orientations ensures that your message is effectively communicated.


Poster display stands

Our extensive collection of poster stands is particularly beneficial for companies, such as estate agents. With up to 20 pockets, these displays provide ample space to showcase a wide range of content. The silver anodized surface of the stands complements modern environments with ease.


Outdoor signs

For outdoor advertising, we offer A-Boards, Windsigns, and pallet stands. Pallet stands, in particular, are suitable for outdoor use, with their frames being directly attached to the pallet for optimal product placement. These stands are an excellent option for garden centres looking to showcase pricing effectively.



Our easels allow for individualised designs, with the chalkboards being easily designed with chalk markers. The panels can be quickly cleaned to make way for new content or offers. Available in various sizes, our easels feature slate panels made of wood or plastic and are primarily used as sidewalk boards for a natural and free design.

What Size Poster Display Stands Do We Have Available?

At VKF Renzel, we understand the importance of choice. Businesses have different needs and design preferences, with each branding their services in unique ways to garner attention and conversions from their target audience.

Our POS poster stands allow you to display different sized content of your choice. Classic DIN formats, such as DIN A4, A3 or DIN A1, are easy to insert. Both A3 poster stands and A4 poster stands are popular options in advertising your brand and its unique selling points. Utilising the clip-frame technology of inserts allows an easy exchange of any print media and allows for several inserts to be used at once. Can’t find the size you’re looking for? Contact us directly with your specifications and we may be able to find a custom fit to meet your requirements
We also stock a wide range of high-quality floor stands, available only at VKF Renzel.

Create floor displays and print them

We are manufacturers of various freestanding poster frames and can also label and print your stand according to your requirements. The printing on the top shield or frame of the floor stand provides additional marketing for you. Names, logos, colours or other prints are readily available.

Additional modifications can be made using accessories. On the one hand, you will receive basic equipment as well as additional items. Your advertising appearance is complete with brochure compartments, brochure trays and pockets. In addition to advertisements or notices, leaflet holder attachments are available. This will give passers-by something to take away that will remind them of your business for longer. Blister hooks can be used to offer products, giveaways or hygiene products. Furthermore, the displays can be expanded with additional advertising space. Additional banners, folding frames and insertion frames can be quickly attached.

Let us advise you on your options. With extensive accessories and high-quality printing options, there are no obstacles to exclusive adaptation. If you have any questions about the floor displays or require support with the design, get in touch with our sales team today!


The Main Benefits of a Poster Display Stand

A highly useful tool for advertising and marketing your products, the importance of poster stands should not be overlooked. In the modern era, more and more people have their heads turned by visual cues and memorable designs. If you can catch the attention of a customer using a flashy design, you’ll undoubtedly want to keep their attention and you can do so by displaying promotional messages, special offers and exciting news. Here are the main benefits of using poster stands:



Many poster stands are lightweight and compact, making them easy to transport and set up. Perfect for mobile marketing initiatives.



Poster display stands are designed to be eye-catching and attention-grabbing, making them a great choice for getting your message in front of many people. They can be placed in high-traffic areas, such as trade show floors or busy pavements to maximise visibility.



They are a highly affordable way to promote your products, services or brand and are a cost-effective alternative to other forms of advertising, such as television or print ads, which are generally reserved for medium to large-sized businesses with big budgets.


Poster Stands: Attractively Exhibiting, Informing and Advertising

To create an appealing exhibition or display, we suggest the use of poster display stands, whether informative, promotional or otherwise. Floor displays ensure an attractive presentation of your content. They can be flexibly set up in the sales room, on the trade fair stand or at the reception.

Floor displays are recommended owing to their easy placement. They can be used effectively wherever you want to promote and inform. Quickly positioned and with high stability, they are not only suitable for long-term use but for spontaneous, short applications. This also allows you to draw attention to flash offers at short-term notice. Various floor displays ensure a stronger perception of the information displays. Passers-by and customers are reminded of the display at an ideal viewing height.


Generate More Attention from Customers

Using poster floor stands for display of information sheets, posters and signs allows you to design your business premises in a customer-friendly way whilst simultaneously promoting sales. Customers appreciate designs that stand out from the crowd. At the same time, the display represents your company professionally. Whether as a signpost in entrance areas, for product description at trade fairs, for price labelling in sales rooms or as an information board at events – your customers, visitors and guests will always be well informed.

Compared to conventional poster covers or self-adhesive covers, floor stands generate more attention. Thanks to their efficient placement, the displays are directly in the path of the customer or passers-by. But how do you find the right model for your area of use? Advertising displays are used everywhere. They’re basic elements of shop and operating equipment, as well as an important part in sales promotion.


The main benefits of POS displays

POS displays hold many distinct advantages that other types of displays cannot offer:
  • The ability to target impulse buyers: Supermarkets have been taking advantage of this marketing tactic since their creation. Enticing customers to buy another product whilst they are already in the store is much easier than if they aren’t already inside. An intelligently placed POS display can work wonders in picking up unexpected and unplanned sales.
  • Effective communication: With a busy schedule and limited staff, you can still effectively communicate with browsing customers through POS displays. From a warm greeting upon their arrival to informing them about the newest promotions, these displays can effectively convey your messages even when everyone is occupied serving others.
  • Strategic location of products: POS displays provide retailers with a versatile display solution as they can be either freestanding or attached to shelf ends. This allows for more flexibility in product placement, taking it away from cramped corners or low shelves. Instead, your product can be prominently displayed in high-traffic areas within the store or be the centre of attention on the shelf.

Why are our poster display stands and POS displays the best?

We place a large emphasis on high-quality products that can help to market and advertise your business in the best possible light. VKF Renzel has a solution to meet every need. Further grow your exciting ideas by utilising poster stands, POS displays and more. Our products are produced with the environment always in mind and waste is kept to a minimum, recycled where possible. Interested in speaking with us directly? Contact us and we’ll be happy to try and answer any questions you may have.
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